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“理论+实战” 四川北川直播培训打通助农新渠道
Huan Qiu Wang Zi Xun· 2025-10-20 04:09
Core Insights - The event "Yun境北川·禹爱助农" 2025 live training and practical exercise successfully took place in Beichuan Qiang Autonomous County, attracting around 100 participants including self-media practitioners, business representatives, and short video enthusiasts [1] Group 1: Event Overview - The training combined theory and practice, focusing on short video creation and live streaming sales to enhance local talent's digital skills and promote Beichuan's unique agricultural products online [2] - The curriculum included practical content such as preheating strategies, atmosphere creation, highlight design, and product selection logic, with positive feedback from participants indicating significant learning outcomes [2] Group 2: Live Streaming Performance - During the live streaming session, local hosts promoted agricultural products like Beichuan's tea, cured meat, and blueberry products, achieving over 500 viewers and 60,000 likes within 1.5 hours, with more than 3,000 product exposures and nearly 100 transactions [2] Group 3: Future Plans - Beichuan aims to continue developing a "government + self-media + farmers" cooperative model to help agricultural products leverage digital platforms, with plans for systematic teaching and practical training to enhance brand influence and competitiveness [3]