Core Viewpoint - The article emphasizes the importance of Shanghai as a key international consumption hub, highlighting the increasing investment from foreign retail companies like COACH to tap into the local market potential [1][2]. Group 1: Shanghai as a Consumption Hub - Shanghai is recognized as an international consumption city and a headquarters economy, attracting numerous global brands [2]. - COACH has over 300 stores across more than 90 cities in China, with nearly 20 located in Shanghai [2]. - The brand has launched various initiatives in Shanghai, including global brand showcases and the opening of its first digital experience store [2][3]. Group 2: COACH's Future Plans - COACH aims to continue expanding its presence in China, focusing on local consumer needs and preferences [4]. - The company plans to double its business in the Chinese market by enhancing product creativity and optimizing service channels [4][5]. - COACH is committed to establishing emotional connections with Chinese consumers, particularly the younger generation, through localized collaborations [5].