Investment Rating - The report maintains a strong buy rating for Li Ning, with a current stock price of 16.24 HKD and a corresponding PE of 15.5X for 2025 [2][3]. Core Insights - Li Ning's overall revenue growth in Q2 2025 is low single-digit, with pressure on discounts due to weak consumer demand and intensified market competition. The management has kept the revenue guidance for 2025 flat, but profitability is expected to decline. The projected net profit for 2025-2027 is 2.38 billion, 2.53 billion, and 2.72 billion RMB, with year-on-year growth rates of -21%, 7%, and 7% respectively [1][2]. Revenue and Profit Forecast - The expected revenue for Li Ning for 2025-2027 is 28.74 billion, 29.96 billion, and 31.11 billion RMB, with year-on-year growth rates of 0%, 4%, and 4% [2][8]. - The projected net profit for the same period is 2.38 billion, 2.53 billion, and 2.72 billion RMB, with year-on-year growth rates of -21%, 7%, and 7% [2][8]. Sales Performance - In Q2 2025, the revenue growth by category shows high single-digit growth in running and fitness, flat performance in sports lifestyle, and a 20% decline in basketball. Outdoor and smaller categories are performing well [1][7]. - The sales performance by channel indicates that lower-tier markets are outperforming higher-tier markets, with outlet stores performing better than full-price stores [1][7]. Financial Metrics - The total market capitalization of Li Ning is 42 billion HKD, with a total share capital of 2,585 million shares and a net asset value per share of 10.1 HKD [3]. - The return on equity (ROE) is reported at 11.5%, with a debt-to-asset ratio of 26.9% [3][11]. Inventory and Discount Pressure - Due to the slowdown in terminal revenue growth and the need for inventory clearance, there is significant discount pressure in Q2 2025, although inventory levels are currently considered healthy [7][10].