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百胜中国晒出3万家店蓝图,肯德基、必胜客开启高质量增长新阶段
Sou Hu Cai Jing· 2025-11-19 20:13
Core Insights - Despite its large scale, the company is accelerating store expansion plans, aiming to double its store count to 20,000 by 2026 and exceed 30,000 by 2030, reflecting strong confidence in the Chinese dining market [1][4] Financial Performance - In Q3 2025, the operating profit of Pizza Hut in China increased by 7% year-on-year to $57 million, with restaurant profit margins rising to 13.4%, indicating a positive growth trend [3] Expansion Strategy - The company plans to open 10,000 stores from 1987 to 2020, and aims to double this number in the next six years, showcasing its commitment to the Chinese market [4] Market Approach - KFC is expanding its market reach by introducing affordable meal options priced below 20 yuan, which has led to double-digit sales growth for its entry-level meal packages this year [6] - Pizza Hut is also adjusting its market strategy by offering more affordable products, such as a 39 yuan pizza deal, and expanding into lower-tier cities with a new, efficient store model [6] Sales Growth - The company has shown operational maturity in response to market changes, with Q3 delivery sales increasing by 32% year-on-year, accounting for 51% of restaurant revenue, marking a historical high [9] Market Potential - The company emphasizes its commitment to shareholder returns and believes that its greatest confidence comes from the vast potential of the Chinese market, currently serving only about one-third of Chinese consumers, with a goal to reach half in the future [9]