12月3日，由中华人民共和国年鉴社、新华出版社、凯度集团联合主办的2025企业家博鳌论坛《世界品 牌年鉴2025》发布礼在博鳌成功举办。本次活动以"洞见品牌新纪元 引领合作新未来"为主题，不仅是 对过去一年全球品牌建设成果的系统性梳理与展示，更聚焦品牌跨界融合与未来发展路径，致力于为全 球品牌提供破局思路。 凯度集团大中华区CEO暨凯度BRANDZ全球主席王幸为本次活动发来视频致辞，她表示，过去一年， 全球品牌建设经历了深刻变革。技术的跃迁、媒介的重构、消费者行为的裂变，正在重塑品牌的底层逻 辑。《世界品牌年鉴2025》汇聚了凯度对十几个核心行业的洞察，以及对超过50个全球顶尖品牌的鲜活 案例与数据解析，呈现它们在品牌建设上的关键举措与成功经验，不仅是一份报告，更是一部战略指 南。 中国大唐集团有限公司原副总经理、党组成员刘广迎在嘉宾致辞中表示，品牌是一个完整的生态体系， 是一个动态的持续进化的"生命体"。如何把创新体现到品牌塑造和维护的全过程，是每个企业必答的时 代命题。企业应把握好品牌各要素之间的关系，构建持续创新的健康生态。《世界品牌年鉴2025》通过 系统的品牌研究及案例分析，为塑造具有持久生命力的品 ...

Group 1 - The "Digital Intelligence Empowerment New Consumption Forum" was held on August 2 in Harbin, focusing on the theme of "co-creating digital intelligence communication and gathering new quality consumption" to promote the deep integration of the real economy and digital economy, enhance product and service quality, and strengthen brand competitiveness and digital influence, ultimately contributing to high-quality economic development in China [1] - Kuang Lecheng, president of Xinhua Publishing House and the People's Republic of China Yearbook Society, emphasized the empowering role of cultural strength in the consumption industry, highlighting the appeal of cultural elements to young consumers and the rise of new cultural tourism brands [1][3] - The return of consumers to organic products and traditional craftsmanship reflects a market pursuit of "slow quality," indicating that China is in an era of material abundance and is focused on building a culturally strong nation [5] Group 2 - The "Guojian Zhenxuan" brand aims to provide a sense of historical depth to national brands, aligning with the long-cycle publication model of the Yearbook, which emphasizes detailed content and authoritative data [3] - Companies and brands are encouraged to integrate cultural empowerment into product design, facilitating a shift from "high-concentration emotional consumption" to "culturally immersive consumption" [5] - "Guojian Zhenxuan" will continue to meet consumer demands for cultural and historical trust in their purchases, serving as a significant carrier of cultural and historical memory [5]