Core Concept - The rise of "IP Universe" in the film and television industry is driven by the success of adaptations from popular literary works, leading to a trend where companies prefer to develop interconnected stories rather than standalone hits [1][14]. Group 1: Examples of Successful IP Universes - "Cang Hai Chuan" is a derivative work from the "Tomb Raider Notes" universe, showcasing a historical mystery narrative that connects to its predecessor while establishing its own storyline [2]. - "Chang'an's Lychee," adapted from Ma Bo Yong's novel, enriches the "Ma Bo Yong Universe" and has gained significant viewership, indicating the potential of literary adaptations [4]. - The "Three-Body Universe," based on Liu Cixin's sci-fi novels, exemplifies a comprehensive content ecosystem that includes various media formats, similar to Warner's approach with the "Harry Potter" franchise [6][7]. Group 2: Characteristics of Successful IP Development - Successful IPs often originate from stories with deep cultural roots, such as folklore and historical narratives, which are more adaptable to various media formats [8]. - The "Nezha Universe" demonstrates the evolution of a traditional character through multiple adaptations, showcasing the potential for continuous innovation and audience engagement [10][11]. - The ability to create a complex narrative structure with emotional resonance enhances the likelihood of building a successful IP universe [13]. Group 3: Market Potential and Audience Engagement - The pursuit of IP universes is primarily driven by audience willingness to engage, as evidenced by the success of series like "Ghost Blows Out the Light," which has led to multiple adaptations with strong viewership [14]. - The interconnectedness of stories within an IP universe fosters a sense of community among fans, encouraging deeper engagement and participation [15]. - However, the focus on monetization without quality content can lead to audience disillusionment, as seen in recent adaptations of Jin Yong's works that failed to resonate due to poor narrative execution [15].