Core Viewpoint - The article discusses the recent surge in AI-generated viral video formats, emphasizing the transient nature of attention and the importance of building a unique narrative and brand identity rather than merely chasing trends [7][18][40]. Group 1: AI Video Trends - The popularity of AI video formats has increased, with notable examples including a Vlog featuring a capybara and an AI ASMR video that gained significant traction [8][10]. - The article highlights the ease of replicating viral formats, which can lead to a temporary spike in views but may not contribute to long-term success [30][40]. Group 2: Value of Copying Viral Formats - Copying viral video formats may provide short-term benefits, but it risks sacrificing the development of a unique storytelling style [32][40]. - The narrative of a historical figure, Zhang Dama, illustrates the pitfalls of chasing trends without establishing a solid foundation for sustainable growth [26][28]. Group 3: Flow and Attention Economy - The concept of "flow" in the context of attention is discussed, indicating that attention is a fleeting and unstable resource, much like market trends [33][35]. - The article argues that the pursuit of views can lead to a misunderstanding of their true value, which is often superficial and short-lived [36][40]. Group 4: Long-term Value of Attention - The long-term value of attention is compared to stock market principles, where sustainable success relies on a solid foundation rather than fleeting trends [84][88]. - The article emphasizes that true loyalty from audiences comes from the creator's unique personality and narrative ability, rather than the format of the content [88][90].

Core Concept - The rise of "IP Universe" in the film and television industry is driven by the success of adaptations from popular literary works, leading to a trend where companies prefer to develop interconnected stories rather than standalone hits [1][14]. Group 1: Examples of Successful IP Universes - "Cang Hai Chuan" is a derivative work from the "Tomb Raider Notes" universe, showcasing a historical mystery narrative that connects to its predecessor while establishing its own storyline [2]. - "Chang'an's Lychee," adapted from Ma Bo Yong's novel, enriches the "Ma Bo Yong Universe" and has gained significant viewership, indicating the potential of literary adaptations [4]. - The "Three-Body Universe," based on Liu Cixin's sci-fi novels, exemplifies a comprehensive content ecosystem that includes various media formats, similar to Warner's approach with the "Harry Potter" franchise [6][7]. Group 2: Characteristics of Successful IP Development - Successful IPs often originate from stories with deep cultural roots, such as folklore and historical narratives, which are more adaptable to various media formats [8]. - The "Nezha Universe" demonstrates the evolution of a traditional character through multiple adaptations, showcasing the potential for continuous innovation and audience engagement [10][11]. - The ability to create a complex narrative structure with emotional resonance enhances the likelihood of building a successful IP universe [13]. Group 3: Market Potential and Audience Engagement - The pursuit of IP universes is primarily driven by audience willingness to engage, as evidenced by the success of series like "Ghost Blows Out the Light," which has led to multiple adaptations with strong viewership [14]. - The interconnectedness of stories within an IP universe fosters a sense of community among fans, encouraging deeper engagement and participation [15]. - However, the focus on monetization without quality content can lead to audience disillusionment, as seen in recent adaptations of Jin Yong's works that failed to resonate due to poor narrative execution [15].