Core Insights - The article highlights the revival and innovation of traditional handicrafts in Shaanxi Province, particularly focusing on the collaboration among different generations to sustain and promote intangible cultural heritage [2][5][9] Group 1: Non-Heritage Craft Revival - The establishment of professional cooperatives has significantly increased community engagement and brand recognition for traditional crafts like Han Zhong rattan weaving and Wu Gong embroidery [3][4] - The Han Zhong rattan weaving cooperative has over 460 members, allowing artisans to work flexibly from home while ensuring quality control and product standardization [3][4] - The cooperative model has transformed the production process from individual efforts to a collaborative approach, enhancing both skill development and economic benefits for participants [3][4] Group 2: Economic Impact and Employment - The rattan weaving industry has created job opportunities for over 3,500 people in Huangguan Town, with some individuals earning more than 20,000 yuan annually [8] - The cooperative model has led to increased income for artisans, with some reporting monthly earnings of at least 3,000 yuan, surpassing previous peak earnings [5][8] - The integration of young people into these traditional crafts has broadened the workforce, with many 90s and 00s generation individuals joining the industry [5][9] Group 3: Innovation and Modernization - The introduction of e-commerce has modernized the sales approach for traditional crafts, with online sales accounting for 70% of total revenue for some cooperatives [9][10] - Collaborations with universities and experts have led to product innovations that blend traditional techniques with contemporary design, making these crafts more appealing to modern consumers [11] - The development of educational programs and workshops has increased awareness and participation in traditional crafts among younger generations, ensuring the continuity of these cultural practices [11]