2月4日，李子柒非遗工作站负责人李子柒在《人民日报》文化版撰文《生活因文艺而改变》。 李子柒写道，不只村民的生活因文艺而改变，影视剧取景带动乡村文旅，许多短视频创作者让非遗技艺被更多人看见，主播卖出土特产的 同时还宣介了乡村……你看，当文艺扎根泥土，它便不再悬于空中。 李子柒说：" 这也是我将工作重心逐步转向幕后的原因 。以前，我思考的是如何把视频拍得美，如何把手艺展现得好。可现在我更关心这些文艺，能不能 让更多与之相关的人得到实实在在的收益，能不能让手艺传承发展下去。" 以下为全文—— 前段时间，四川绵阳平武县下了大雪。第二天一早，我和舅舅出门采空镜，特意去了趟白马藏族乡的甘海子景区。时间过得真快，此前我曾去那里弹琴。 雪宝顶终年积雪，大夏天都得穿棉服。我穿着蜀锦制作的裙子，在雪山前弹钢琴，手冻得僵硬，"叮叮哐哐"，音符似乎也被冻僵了，只能后期补录了一 版。没想到，视频发出后甘海子火了，网友纷纷奔赴那片雪山林海，与岷山的皑皑白雪"撞个满怀"。 来源： 人民日报客户端 如今，访客不少，这里却依然安静、纯粹。快到草甸时，我忽然听到一阵清亮的旋律，像是冰凌在阳光下碎裂一般。循声走近，我才看见是一名穿着传统 服饰的 ...

图为绵阳市文广旅局提供 绵阳市平武县木座藏族乡民族村举行传统民俗活动。 图为绵阳市文广旅局提供 陈云珍（右）在指导村民制作羌绣鞋垫。 田虎塔在制作曹盖面具。 图为人民日报记者宋豪新摄 白马藏族乡亚者造祖村景色。 图为人民日报记者宋豪新摄 农民画记录文化产业的发展，婉转戏腔唱醒和美乡村的清晨，视频镜头让更多人看见传统文化的魅 力……乡村全面振兴不仅要有物质的丰饶，更要有精神的充盈。文艺能激活乡村文化活力、赋能特色产 业、凝聚众人合力，让乡村有颜值更有内涵。 本版今起开设"文艺赋美乡村"栏目，讲述文艺扎根田野、滋润产业、深入人心的故事，看乡村如何因文 艺之美成为"传统又现代"的诗意栖居地。 ——编 者 生活因文艺而改变（"乡人说"） 李子柒 前段时间，四川绵阳平武县下了大雪。第二天一早，我和舅舅出门采空镜，特意去了趟白马藏族乡的甘 海子景区。时间过得真快，此前我曾去那里弹琴。雪宝顶终年积雪，大夏天都得穿棉服。我穿着蜀锦制 作的裙子，在雪山前弹钢琴，手冻得僵硬，"叮叮哐哐"，音符似乎也被冻僵了，只能后期补录了一版。 没想到，视频发出后甘海子火了，网友纷纷奔赴那片雪山林海，与岷山的皑皑白雪"撞个满怀"。 如今，访客不 ...

Core Insights - The article highlights the revival and innovation of traditional handicrafts in Shaanxi Province, particularly focusing on the collaboration among different generations to sustain and promote intangible cultural heritage [2][5][9] Group 1: Non-Heritage Craft Revival - The establishment of professional cooperatives has significantly increased community engagement and brand recognition for traditional crafts like Han Zhong rattan weaving and Wu Gong embroidery [3][4] - The Han Zhong rattan weaving cooperative has over 460 members, allowing artisans to work flexibly from home while ensuring quality control and product standardization [3][4] - The cooperative model has transformed the production process from individual efforts to a collaborative approach, enhancing both skill development and economic benefits for participants [3][4] Group 2: Economic Impact and Employment - The rattan weaving industry has created job opportunities for over 3,500 people in Huangguan Town, with some individuals earning more than 20,000 yuan annually [8] - The cooperative model has led to increased income for artisans, with some reporting monthly earnings of at least 3,000 yuan, surpassing previous peak earnings [5][8] - The integration of young people into these traditional crafts has broadened the workforce, with many 90s and 00s generation individuals joining the industry [5][9] Group 3: Innovation and Modernization - The introduction of e-commerce has modernized the sales approach for traditional crafts, with online sales accounting for 70% of total revenue for some cooperatives [9][10] - Collaborations with universities and experts have led to product innovations that blend traditional techniques with contemporary design, making these crafts more appealing to modern consumers [11] - The development of educational programs and workshops has increased awareness and participation in traditional crafts among younger generations, ensuring the continuity of these cultural practices [11]

Core Insights - The "Revitalization Workshop" initiative in Sichuan Province is modeled after Zhejiang's "Common Prosperity Workshop," aiming to connect rural revitalization strategies with common prosperity goals, with the first workshop launched in Mianyang on April 28, 2025 [1] Group 1: Economic Impact - The North Sichuan Yunzhen Qiang Embroidery Experience Center, as the first "Revitalization Workshop," has created over 2,000 flexible job opportunities for local women and trained more than 1,200 professional embroiderers, achieving an annual sales revenue exceeding 8 million yuan [2] - The Mianyang Hejia Textile Company, transformed from idle school buildings, generated a sales output of 6 million yuan since its production began at the end of 2024, employing over 60 villagers, including 12 poverty alleviation households and 8 disabled individuals [3] - The North Sichuan Anfu Konjac Processing Plant has established a flexible work system, providing over 40 jobs during peak seasons and maintaining around 20 jobs in off-peak times, particularly benefiting left-behind women and elderly individuals [4] Group 2: Skills Development - The North Sichuan Tea Culture Center has trained over 50 tea farmers in tea art and e-commerce skills, significantly increasing their income and promoting local agritourism [5][6] - The tea industry chain established by the center integrates planting, processing, experience, and sales, leading to a tea production of over 300 tons and sales exceeding 10 million yuan in 2025 [6] Group 3: Community Engagement - The workshops are designed to activate local resources and market elements, facilitating a sustainable income path through a model that combines village organization, enterprise operation, and farmer participation [3] - The initiative aims to attract young people back to rural areas, fostering innovation and revitalizing industry development, thereby becoming a powerful tool for achieving common prosperity [6]