Core Viewpoint - Tiger Head Battery, a well-established battery manufacturer in Guangzhou, has successfully expanded its international presence, particularly in emerging markets, while maintaining strong sales performance during the recent Canton Fair [1][2]. Group 1: Company Overview - Tiger Head Battery, founded in 1928, is a leading battery manufacturer in China, with products sold in over 100 countries and regions [1]. - The company has a significant market share in many regions, achieving over 80% in some areas [1]. - The company’s product innovation rate reached 8% during the recent Canton Fair, indicating a focus on developing new products alongside expanding its customer base [1]. Group 2: Export Performance - In the first 11 months of the year, Guangdong's foreign trade reached 8.61 trillion yuan, a 4.2% increase year-on-year, with Tiger Head contributing significantly to this growth [2]. - The company exports over 60 billion dry batteries annually, with 80% of its sales directed towards international markets [5]. Group 3: Market Strategy - Tiger Head has tailored its marketing strategies to different regions in Africa, enhancing local engagement and maximizing marketing efficiency [4]. - The company has adopted a localized marketing approach, segmenting the African market into East, Central, West, and North Africa [4]. Group 4: Technological Advancements - The company has undergone significant technological upgrades, transitioning from manual processes to automated systems, which improved product quality and reliability [3][6]. - Tiger Head has developed a comprehensive supply chain system that integrates research, production, quality control, and delivery, enhancing operational efficiency [6][7]. Group 5: Challenges and Adaptations - The company faced challenges in meeting the stringent quality standards of the European and American markets, leading to a comprehensive upgrade of its management and quality control systems [6]. - Tiger Head has successfully navigated the complexities of international trade, adapting its operations to meet diverse market demands [7][8]. Group 6: Future Outlook - The company is focusing on emerging markets and countries involved in the Belt and Road Initiative, with increased confidence in expanding its market presence [8]. - The global battery market is evolving, with a shift towards high-energy density and long-life batteries, indicating potential growth areas for Tiger Head [7].