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虎牙战略转型持续深化一季度总收入15.1亿元 企稳攀升
Guang Zhou Ri Bao· 2025-05-15 19:08
在深耕国内市场的同时,虎牙公司通过旗下的国际移动应用服务平台等海外业务,开始积极探索提升在 海外市场中的与游戏相关的商业化能力,以更好发掘平台内容和用户流量的商业价值。在海外市场中, 除了已有的应用营销推广和直播业务以外,公司还在尝试和开拓多种商业模式,包括游戏分发、游戏道 具售卖、区域独代和游戏广告服务等。 近日,虎牙公司公布了2025年第一季度财报。财报显示,一季度,虎牙公司总收入达15.1亿元,实现同 比企稳,环比上升。其中,来自游戏相关服务、广告和其他业务的收入同比增长52.1%至3.7亿元。在非 美国通用会计准则(Non-GAAP)下,该季度归属于虎牙公司的净利润为2400万元。用户数据方面, 2025年第一季度,虎牙移动端MAU(月均活跃用户数)达8340万,付费用户为440万。值得关注的是, 在至多1亿美元的股票回购计划下,截至2025年3月末,虎牙公司已经回购2100万股虎牙股票,共计价值 6980万美元,未来还将继续通过股息和回购等方式持续回馈股东。 为此,虎牙公司深化了与国内的出海游戏厂商及海外当地游戏厂商的合作,截至第一季度,已与多个厂 商的约50款游戏在海外进行分发和道具合作。黄俊洪在 ...
虎牙2025年Q1财报出炉:总收入15.1亿元企稳攀升 战略转型持续深化
Guang Zhou Ri Bao· 2025-05-13 14:35
Financial Performance - In Q1 2025, the company reported total revenue of 1.51 billion yuan, showing year-on-year stability and a quarter-on-quarter increase [2][3] - Revenue from game-related services, advertising, and other businesses grew by 52.1% year-on-year to 370 million yuan [2] - The net profit attributable to the company under Non-GAAP was 24 million yuan for the quarter [2] User Metrics - The mobile monthly active users (MAU) reached 83.4 million, with 4.4 million paying users in Q1 2025 [2] Shareholder Returns - As part of a stock repurchase plan of up to 100 million USD, the company repurchased 21 million shares worth 69.8 million USD by the end of March 2025 [2] Strategic Initiatives - The company is executing a strategic transformation that has led to a significant increase in game distribution and advertising revenue [3] - The total revenue from games distributed through the company's channels more than doubled year-on-year, with significant growth observed during the Spring Festival [3] Content Ecosystem Development - The company is enhancing its live content ecosystem and exploring AI integration with esports events to establish a solid foundation for future growth [4] - Live revenue showed a slight quarter-on-quarter increase, contributing to the overall revenue growth [4] International Expansion - The company is focusing on overseas markets as a potential growth engine, exploring various business models including game distribution and advertising services [5][6] - Revenue from overseas game-related services saw multiple-fold growth in Q1 2025 [6] AI Integration - The company has introduced the first full-scenario viewing AI agent, "Tiger Xiao Ai," to enhance the viewing experience in esports [6][7] - The AI agent utilizes advanced technologies to create a closed-loop ecosystem that empowers content and engages users [7] Social Responsibility Initiatives - In Q1 2025, the company conducted over 950 positive energy live broadcasts, totaling more than 7,000 hours, involving over 1,000 hosts [7]