Group 1 - The "2025 Beijing Live E-commerce Shopping Festival" was launched on May 24, featuring a theme of "'Direct' Purchase of Good Products 'Broadcasting' in Beijing" and will include nine main activities and numerous special consumption promotion events [1][2] - The festival is co-hosted by the Beijing Municipal Bureau of Commerce and the Tongzhou District People's Government, aiming to enhance consumer engagement through various interactive experiences [1][2] - The event includes a "Live Good Products Market" with an AI digital experience area, allowing consumers to immerse themselves in future shopping scenarios using virtual live streaming and AR technology [1][2] Group 2 - The market spans over a thousand square meters and features nine specialized zones, including foreign trade quality products, Silk Road e-commerce goods, and traditional crafts, promoting quality goods at competitive prices [2] - Over 200 well-known brands are participating, covering both traditional and new consumer brands, as well as international brands, with various promotional activities planned by major e-commerce platforms [2] - Tongzhou District is offering multiple integrated cultural and commercial activities, including discounts for consumers based on exhibition ticket stubs and a series of performances to enhance the cultural experience [1][2]

Financial Performance - In Q1 2025, the company reported total revenue of 1.51 billion yuan, showing year-on-year stability and a quarter-on-quarter increase [2][3] - Revenue from game-related services, advertising, and other businesses grew by 52.1% year-on-year to 370 million yuan [2] - The net profit attributable to the company under Non-GAAP was 24 million yuan for the quarter [2] User Metrics - The mobile monthly active users (MAU) reached 83.4 million, with 4.4 million paying users in Q1 2025 [2] Shareholder Returns - As part of a stock repurchase plan of up to 100 million USD, the company repurchased 21 million shares worth 69.8 million USD by the end of March 2025 [2] Strategic Initiatives - The company is executing a strategic transformation that has led to a significant increase in game distribution and advertising revenue [3] - The total revenue from games distributed through the company's channels more than doubled year-on-year, with significant growth observed during the Spring Festival [3] Content Ecosystem Development - The company is enhancing its live content ecosystem and exploring AI integration with esports events to establish a solid foundation for future growth [4] - Live revenue showed a slight quarter-on-quarter increase, contributing to the overall revenue growth [4] International Expansion - The company is focusing on overseas markets as a potential growth engine, exploring various business models including game distribution and advertising services [5][6] - Revenue from overseas game-related services saw multiple-fold growth in Q1 2025 [6] AI Integration - The company has introduced the first full-scenario viewing AI agent, "Tiger Xiao Ai," to enhance the viewing experience in esports [6][7] - The AI agent utilizes advanced technologies to create a closed-loop ecosystem that empowers content and engages users [7] Social Responsibility Initiatives - In Q1 2025, the company conducted over 950 positive energy live broadcasts, totaling more than 7,000 hours, involving over 1,000 hosts [7]

Financial Data and Key Metrics Changes - Total net revenues for the first quarter of 2025 were RMB 1.51 billion, stabilizing year over year and growing quarter over quarter [5][21] - Live streaming revenues were RMB 1.14 billion, down from RMB 1.26 billion in the same period last year, primarily due to macroeconomic impacts [21][24] - Game related services, advertising, and other revenues reached RMB 370 million, a 52.1% year over year increase [5][24] - Gross margin decreased to 12.5% from 14.7% year over year, attributed to increased revenue sharing fees and content costs [25][49] - Non-GAAP net income was RMB 24 million, down from RMB 92 million in the same period last year [27][49] Business Line Data and Key Metrics Changes - Game related services saw a significant increase, with total gross receipts generated through Huya's game distribution channel more than doubling year over year [8][35] - In-game item sales reached record GMV, benefiting from expanded SKU offerings and enhanced purchasing experiences [9][36] - Advertising revenue declined due to fewer tournaments and high base effects from last year [11][24] Market Data and Key Metrics Changes - The company is actively exploring overseas markets, with overseas game related services showing multifold revenue growth in the first quarter [12][40] - Partnerships with multiple game companies for distribution and in-game item sales have been established, including titles like PUBG Mobile and Honor of Kings [12][39] Company Strategy and Development Direction - The company is focusing on deepening collaborations with game companies and enhancing its live streaming content ecosystem [6][19] - Plans to explore exclusive distribution models and enhance game agency publishing to expand business [35][40] - The integration of AI capabilities in esports experiences is being pursued to improve user engagement [17][19] Management Comments on Operating Environment and Future Outlook - Management expressed confidence that total revenue has bottomed out and expects growth in game related services and advertising [43][44] - The company is monitoring US listing regulations and assessing potential risks related to geopolitical tensions [44][45] - Future profit trends will rely on operational improvements and moderate increases in investment in self-produced content [50] Other Important Information - The company repurchased 21 million shares for a total of USD 69.8 million as part of its share repurchase program [28] - Cash and cash equivalents decreased to RMB 6.73 billion as of March 31, 2025, from RMB 7.73 billion at the end of 2024 [28] Q&A Session Summary Question: Can management elaborate on the business outlook and prospects for game related revenues? - Game related services revenues reached RMB 370 million, driven by increased cooperation with Tencent and other game companies, despite a decline in brand advertising revenues [34][35] Question: What is the outlook for second quarter and full year revenue? - Total revenue is expected to achieve growth this year, with game related services anticipated to become a future growth engine [43][44] Question: How does management plan to address risks around the listing due to geopolitical tensions? - The company is closely monitoring potential impacts from changes in the external environment and is exploring opportunities in other capital markets [44][45] Question: How should we estimate the company's future profit trend? - Future profit performance will rely on operational results and improvements in cost structures, with expectations for notable improvement in non-GAAP operating results this year [50]

Financial Data and Key Metrics Changes - Total net revenues for Q1 2025 were RMB 1.51 billion, stabilizing year over year and growing quarter over quarter [5][21] - Live streaming revenues decreased to RMB 1.14 billion from RMB 1.26 billion year over year, primarily due to macroeconomic impacts [23] - Game related services, advertising, and other revenues increased to RMB 370 million, a 52.1% year over year growth [5][24] - Gross margin for Q1 was 12.5%, down from 14.7% year over year, attributed to increased revenue sharing fees and content costs [25][48] - Non-GAAP net income was RMB 24 million, down from RMB 92 million year over year [27] Business Line Data and Key Metrics Changes - Game related services accounted for 24.6% of total net revenues, up from 16.2% in the same period last year [6] - Total gross receipts from game distribution more than doubled year over year, with significant increases in titles like QQ Speed Mobile and League of Legends Mobile [8][34] - In-game item sales reached record GMV, benefiting from events like the Spring Festival [9][35] - Advertising revenue declined due to fewer tournaments and high base effects from last year [11][24] Market Data and Key Metrics Changes - The number of paying users remained flat at 4.4 million year over year [21] - Overseas game related services showed multifold revenue growth in Q1, indicating strong potential for expansion [12][39] Company Strategy and Development Direction - The company is focusing on deepening collaborations with game companies and enhancing its live streaming content ecosystem [6][12] - Plans to explore exclusive distribution models and enhance overseas market capabilities are in place [11][37] - The integration of AI capabilities into esports experiences is a key strategic initiative [17][19] Management Comments on Operating Environment and Future Outlook - Management expressed confidence that total revenue has bottomed out and expects growth in game related services and advertising [42] - The company is closely monitoring geopolitical risks and potential impacts on capital markets, while exploring opportunities in other markets [44] - Future profit trends will rely on operational improvements and increased investment in self-produced content [49] Other Important Information - The company repurchased 21 million shares for a total of USD 69.8 million as part of its share repurchase program [28] Q&A Session Summary Question: Business outlook and prospects for game related revenues - Management highlighted a 52.1% year over year increase in game related services, driven by deeper engagement with existing games and successful events [33][34] Question: Second quarter and full year revenue outlook - Management expects total revenue to grow this year, with stabilization in live streaming revenues and growth in game related services [42] Question: Future profit trend estimation - Management indicated that future profit performance will depend on operational results and improvements in cost structures, with expectations for notable improvement in non-GAAP operating results [49]

Core Viewpoint - Traditional live streaming platforms, particularly Huya, are facing unprecedented survival crises as they struggle against the rising dominance of short video platforms like Douyin and Kuaishou, leading to significant revenue declines and user losses [1][3]. Revenue Decline - Huya's total revenue for 2024 Q4 was 14.96 billion yuan, marking a slight year-on-year decline and the first time it fell below 15 billion yuan, continuing a streak of 13 consecutive quarters of revenue decline [3] - Annual revenue for 2024 dropped nearly 9 billion yuan to 60.79 billion yuan, a 13% decrease from the previous year, with live streaming revenue plummeting 26% to 47.45 billion yuan [3] - The decline in revenue is attributed to user loss, with Q4 mobile MAU at 82.6 million, down 3.4% year-on-year, and a decrease in the willingness to tip during live streams [3][4]. User and Streamer Exodus - The loss of users is closely linked to the departure of prominent streamers to Douyin, which has quickly replicated Huya's fan base [3] - Notable streamers like Saonv and Zhang Daxian have switched platforms, while veteran streamer Chuhe publicly criticized Huya's contractual terms, highlighting tensions between the platform and its streamers [3][4]. Competitive Landscape - Short video platforms have a significant advantage over Huya, with Kuaishou's MAU reaching 714 million and TikTok's global MAU at 1.58 billion, compared to Huya's 84 million [4] - The shift in user consumption habits from focused viewing to fragmented entertainment has further weakened Huya's position, as the e-commerce live streaming user base in China reached 597 million, far surpassing traditional live streaming [4]. Strategic Responses - Despite poor core business performance, Huya is attempting to diversify revenue through gaming-related services and advertising, achieving 3.72 billion yuan in Q4 from these segments, which doubled year-on-year [7] - The company has initiated the "Tiger Billion Plan" to cultivate over a thousand top streamers and collaborate on more than 5,000 gaming projects, while also implementing cost-cutting measures to improve profit margins [7][8]. Management and Future Outlook - Huya's management has undergone significant changes, with Tencent's influence becoming more pronounced following the appointment of new leadership [9][10] - The potential merger with Douyin remains a topic of speculation, as the traditional live streaming giants may need to consolidate resources to compete effectively against the growing short video platforms [10][11].