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杭州慌了!广州直播新政太豪横!要抢“电商第一城”宝座!
Sou Hu Cai Jing· 2025-07-02 04:19
昨天,广州再甩王炸,《推动直播电商高质量发展若干意见》正式发布。 大家都知道,现在全国各地都在抢直播电商这块蛋糕。 杭州有淘宝,深圳有腾讯,那广州呢?作为千年商都,广州怎么能甘心落后? 这次新政的核心就一个字:抢! 来源:广州市政府这次不是小打小闹,目标是要把广州打造成全国直播电商的"老大哥"。 说实话,看完这个政策文件,第一感觉就是:广州这次是真的下血本了! 先说说背景,为啥广州要玩这么大? 抢什么?抢人才、抢企业、抢项目、抢话语权! 先给大家报几个数字,看完你就知道广州这次玩得有多狠: 到2027年,广州要做到: 1、建成10个以上年销售超10亿的直播电商园区(想想看,10个园区,每个10亿+,这是什么概念?)2、打造30个大型直播电商基地3、引进培育 300家重点企业4、打造100个广货网红品牌5、培养10万个带货达人 最关键的是,要把广州的网上零售额推到3100亿元! 朋友圈,3100亿是什么概念?相当于一个中等城市一年的GDP啊! 政策好不好,关键看给不给钱。这次广州是真的大方: 对企业的奖励:首次进入"鸿鹄"企业名单,直接奖100万; 网上零售额突破30亿,奖150万;突破100亿,奖250万;突 ...
一站式聚齐“玩、逛、购”,2025北京直播电商购物节启幕
Xin Jing Bao· 2025-05-24 11:05
通州区推出多重"文商旅体"融合的体验活动。其中,"惊喜票根"活动联合支付宝、饿了么平台,消费者 凭大运河博物馆"看·见殷商"展览票根,可在全区商业综合体享受商品和餐饮满减优惠;"运河有戏演出 季"带来1600场精彩演出,包括台湖爵士音乐节、夏日周末音浪季、繁星戏剧村亲子戏剧节、开心麻花 喜剧生活节等,打造文化盛宴的同时还提供周边文创好物。 新京报讯(记者陈琳)5月24日,"2025北京直播电商购物节"在北京大运河博物馆启幕。购物节 以"'直'购好物 '播'动京城"为主题,将持续开展好物市集、双选会、京品专场直播带货、达人探店、主 播大赛、直播电商实操型人才培训、"AI+直播"创新沙龙、品牌校园行、通州区特色活动等九大主旨活 动和N场特色促消费活动。 本次购物节由北京市商务局和通州区人民政府联合主办。活动中,消费者可在"直播好物市集"的AI数智 体验专区沉浸式感受虚拟直播间、AR智能设备等未来购物场景,市集还设有打卡领礼物、AR寻宝等互 动游戏,参与即可赢取代金券或限量好礼。 品牌校园行、达人探店等活动中,消费者有机会与达人主播实时互动,还有机会参与直播挑战赛,体 验"带货主播"的乐趣。 随着购物节的开幕,北京 ...
虎牙2025年Q1财报出炉:总收入15.1亿元企稳攀升 战略转型持续深化
Guang Zhou Ri Bao· 2025-05-13 14:35
Financial Performance - In Q1 2025, the company reported total revenue of 1.51 billion yuan, showing year-on-year stability and a quarter-on-quarter increase [2][3] - Revenue from game-related services, advertising, and other businesses grew by 52.1% year-on-year to 370 million yuan [2] - The net profit attributable to the company under Non-GAAP was 24 million yuan for the quarter [2] User Metrics - The mobile monthly active users (MAU) reached 83.4 million, with 4.4 million paying users in Q1 2025 [2] Shareholder Returns - As part of a stock repurchase plan of up to 100 million USD, the company repurchased 21 million shares worth 69.8 million USD by the end of March 2025 [2] Strategic Initiatives - The company is executing a strategic transformation that has led to a significant increase in game distribution and advertising revenue [3] - The total revenue from games distributed through the company's channels more than doubled year-on-year, with significant growth observed during the Spring Festival [3] Content Ecosystem Development - The company is enhancing its live content ecosystem and exploring AI integration with esports events to establish a solid foundation for future growth [4] - Live revenue showed a slight quarter-on-quarter increase, contributing to the overall revenue growth [4] International Expansion - The company is focusing on overseas markets as a potential growth engine, exploring various business models including game distribution and advertising services [5][6] - Revenue from overseas game-related services saw multiple-fold growth in Q1 2025 [6] AI Integration - The company has introduced the first full-scenario viewing AI agent, "Tiger Xiao Ai," to enhance the viewing experience in esports [6][7] - The AI agent utilizes advanced technologies to create a closed-loop ecosystem that empowers content and engages users [7] Social Responsibility Initiatives - In Q1 2025, the company conducted over 950 positive energy live broadcasts, totaling more than 7,000 hours, involving over 1,000 hosts [7]
虎牙:2025Q1财报亮眼 净利润2400万
He Xun Wang· 2025-05-13 13:05
【虎牙 2025 年 Q1 财报出炉:Non-GAAP 净利润 2400 万元,海外游戏相关服务收入数倍增长】虎牙公 司于 2025 年 5 月 13 日晚间(美国东部时间 2025 年 5 月 13 日早晨)公布 2025 年第一季度财报。该季 度,虎牙总收入达 15.1 亿元,实现同比企稳,环比上升。其中,来自游戏相关服务、广告和其他业务 的收入同比增长 52.1%至 3.7 亿元。非美国通用会计准则下,净利润为 2400 万元。用户数据方面, 2025 年第一季度,虎牙移动端 MAU 达 8340 万,付费用户为 440 万。虎牙公司联席 CEO 兼高级副总 裁黄俊洪称,战略转型成效显现,海外游戏相关服务收入在第一季度实现环比数倍增长,有信心让海外 业务成重要增长引擎。黄俊洪还表示,在"AI+直播"战略下,已探索 AI 与电竞赛事融合创新,虎牙自 制赛事中推出全场景观赛 AI 智能体"虎小 Ai",提升了用户观赛体验。虎牙公司联席 CEO 兼 CFO 雷鹏 称,第一季度总收入环比小幅上升至约 15.1 亿元,游戏相关服务等收入增长推动总收入同比企稳,付 费用户数同比平稳,达 440 万,已回购价值 69 ...
HUYA(HUYA) - 2025 Q1 - Earnings Call Transcript
2025-05-13 13:02
HUYA (HUYA) Q1 2025 Earnings Call May 13, 2025 08:00 AM ET Company Participants Junhong Huang - Acting Co-CEO, Senior VP & DirectorRaymond Lei - Acting Co-CEO & CFONelson Cheung - Vice President, Equity Research Conference Call Participants Ritchie Sun - AnalystYanyan Xiao - VP - Research Analyst Operator Posted online. You can also view the earnings press release by visiting the IR website at ir.huya.com. A replay of the call will be available on the IR website soon. Participants of management on today's c ...
HUYA(HUYA) - 2025 Q1 - Earnings Call Transcript
2025-05-13 13:00
HUYA (HUYA) Q1 2025 Earnings Call May 13, 2025 08:00 AM ET Speaker0 Posted online. You can also view the earnings press release by visiting the IR website at ir.huya.com. A replay of the call will be available on the IR website soon. Participants of management on today's call will be Mr. Junping Huang, our acting co CEO and the senior vice president and Ms. Raymond Peng Lei, our acting Co CEO and CFO. Management will begin with prepared remarks and the call will conclude with a Q and A session. Before we co ...