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“X环”,二游的命名新潮流
Sou Hu Cai Jing· 2025-06-15 14:34
Core Viewpoint - The recent trend in the ACG (Anime, Comic, Game) mobile game market is the emergence of games named with the "X Ring" format, indicating a shift in naming conventions and thematic elements in the industry [1][7]. Naming Trends - Historically, Chinese ACG games featured clear themes, often centered around beautiful girls, as seen in titles like "Warship Girls" and "Girls' Frontline" [3]. - Recent games have adopted more complex naming conventions, often requiring unique world-building terminology, leading to names that may seem extravagant or confusing [3][5]. Specific Game Examples - "Fire Ring" has been criticized for its monetization strategy and gameplay quality, leading to a negative reception during its initial testing phase [9]. - "异环" (Yihuan) is expected to be the first to launch among the "X Ring" games, with a name that suggests a theme of alternate worlds [12]. - "虚环" (Xuhuan) plays on the concept of virtual circles, indicating a playful naming approach [17]. - "归环" (Guihuan) promotes itself as a time-loop open-world RPG, but its actual impact on gameplay may be limited due to the constraints of mobile game frameworks [19]. Market Implications - The "X Ring" naming trend may lead to confusion among players, as many games share similar naming structures, potentially affecting product recognition [19]. - Ultimately, the success of these games will depend more on content quality and innovation rather than just their names [21].