图片来自GameLook 下载量方面，预下载当天，日服斩获6万的下载量，国际服斩获28万左右，之后日服在6万左右的日下载量维持了两天开始下滑，国际服则没有在高位做过 多停留，快速下滑，目前日服的日下载在2万以上（位于日本iOS游戏免费榜第2），国际服在6万左右，后者的下滑速率远高于前者。 近期提到完美世界，大多数人第一时间想到的应该都是上周其内部发布的重磅反贪调查公告，但实际上在产品端，完美世界也等来了久违的"惊喜"。 6月26日，由SEGA正版授权，完美世界旗下黑羽工作室研发，ATLUS深度参与监修IP的《女神异闻录：夜幕魅影》（以下简称《P5X》）日服及国际服正 式上线，此次共计登陆102个国家及地区的移动端及PC端，上线前移动端预约量超200万，上线后整体表现更是超过预期。 | ペルソナ 5 : The Phantom X | 心のダンジョンを冒険するRPG | | | | | --- | --- | --- | --- | --- | | 日文 | 出营烘饮 | 联系方式 | ● 日本 ^ | 之下载报告 | | Persona5: The Phantom X 2 | Heart-Changing H ...

放在以前，暑期档向来是一年里新品战况最为惨烈的时段，但对比2024，今年大家那股针尖对麦芒的火药味反倒收敛了不少。 从今年49家厂商放出的59款产品来看，即便2025暑期档依旧大作扎堆，可相较于去年同期的《三角洲行动》《绝区零》《燕云十六声》《黑神话：悟空》 等一众爆款，今年暑期档的确少了一些能够"一锤定音"的产品。 究其原因，我认为这跟2024年游戏行业"研发收缩"的趋势离不开关系——据游戏那点事统计，2024年大概有7成（67.6%）的上市游戏公司降低研发费用。 如果把这批厂商合起来算，那平均每家的研发支出更是有着2成（20.79%）的同比减少。 好在，24年的"研发收缩"趋势对25年市场大盘的影响存在一定滞后性，如果现在我们把目光拉回到2025年这59名暑期档"选手"，就不难发现其中仍有不少 具备爆款相的潜力新游。 借此机会，我们也来好好唠一唠2025年的暑期档，看看都有哪些产品能够在这个"游戏小年"突出重围。 | | | 2025年暑期档新品 | | | | --- | --- | --- | --- | --- | | | | | | 整理及制图:游戏那点事 | | 厂商 | 产品 | 游戏类型 | ...

Group 1 - The gaming sector is experiencing a revival driven by four key factors: continuous improvement in fundamentals, marginal policy easing, significant value recovery potential, and innovation driven by AI technology [1] - Several new games from listed gaming companies are performing strongly, indicating a high level of activity in the summer gaming season [1] - AI integration in gaming is progressing positively, with notable developments such as the upcoming launch of the 3D-AI companion application EVE and the AI game development platform SOON [1] Group 2 - The new game cycle is expected to enhance the fundamentals of the gaming sector, with ongoing policy stability and the entry of gaming companies into new game cycles contributing to valuation uplift [2] - The gaming sector is catalyzed by multiple factors including AI, content, and changes in commercialization models, suggesting potential for upward valuation elasticity [2]

丨证券研究报告丨 [Table_Summary] 中国游戏市场保持较高速增长态势，多款新游表现贡献增量。《Kingshot》等自研游戏出海表现 亮眼，游戏出海仍具有较高景气度。上市游戏公司新游产品周期陆续开启，6 月吉比特《杖剑 传说》、巨人网络《超自然行动组》等多款新游表现持续强势。6 月游戏行业支持政策陆续推出， 版号发放创近年新高，再次释放积极信号。恺英网络等 AI+游戏布局亦迎积极进展。展望后续， 暑期新游周期或带动游戏板块基本面持续向好。新游周期、政策趋势及 AI 催化共同作用下，游 戏板块估值仍具有向上弹性，建议继续关注游戏板块相关投资机会。 分析师及联系人 [Table_Author] 行业研究丨点评报告丨媒体Ⅱ [Table_Title] 游戏产业跟踪（12）：新游表现持续强势，暑期 档游戏赛道有望延续高景气 报告要点 高超 杨云祺 SAC：S0490516080001 SAC：S0490524090002 SFC：BUX177 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 [Table_Title 游戏产业跟踪（2] 12）：新游表现持续强势 ...

近期，两份榜单凸显了二次元游戏厂商的强劲实力。 6月24日，《新财富》杂志发布2025年"500创富榜"，米哈游成为造富人数最多的公司，除三位联合创始人 蔡浩宇、刘伟、罗宇皓外，天使投资人宋涛也上榜。紧随其后，胡润研究院6月26日发布的《2025全球独 角兽榜》显示，在"中国十大独角兽"中，米哈游以1800亿元估值位列第六。 众所周知，自2020年9月现象级产品《原神》横空出世以来，它便成为米哈游的"财富密码"，推动公司跻 身游戏行业前列。《原神》的成功也引领游戏行业竞逐"开放世界"，将赛道从蓝海"厮杀"成红海。 面对激烈竞争，已上线的二次元游戏不断突破天花板。比如，库洛游戏《《鸣潮》卡池新角色——卡提希 娅终于在2.4版本上线，引发全服抽取热潮。相关数据显示，首日，该游戏在全球榜单上的排名就飙升了97 位，成功登顶日本畅销榜，同时，国服和韩服也分别位列第2和第8位。卡池的开放掀起了一股氪金热潮。 大厂动作频频，市场热度再现 5月以来，多家游戏大厂有所动作，二次元游戏市场热度再现。 5月13日，乐元素旗下英伦风ARPG（动作角色扮演类游戏）《白银之城》首曝。作为一家以《开心消消 乐》闻名的厂商，《白银之城》应 ...

Group 1 - The core viewpoint of the news highlights a significant increase in the issuance of game licenses in June, with 147 domestic and 11 imported games approved, marking a new high for the year [1] - The overall trend indicates that by the first half of 2025, a total of 757 domestic game licenses have been issued, continuing the normalized issuance pace observed this year [1] - Several key new games are set to launch, providing a positive outlook for the industry's performance in the second half of the year, including Tencent's "Under the Human" and Perfect World's "Otherworld" [1] Group 2 - According to the "May 2025 China Game Industry Monthly Report," the total market revenue reached 28.051 billion yuan in May, reflecting a year-on-year growth of 9.86% [2] - The esports game segment showed strong performance with sales revenue of 14.523 billion yuan, a year-on-year increase of 28.22% [2] - The continuous issuance of game licenses reinforces the sustainable growth logic of the gaming sector, supported by structural growth driven by the esports ecosystem and overseas product iterations [2]

扫码关注 星标不迷路 风险提示： 消费者偏好变化，游戏产品上线进度低于预期等。 报告来源 以上内容节选自国泰海通证券已发布的证券研究报告。 报告名称： 6月游戏版号数量创2025年新高，新游密集上线 报告日期：2025.06.28 报告作者： 陈筱 （分析师），登记编号： S 0880515040003 赵旖旎 ( 研究助理 ) ，登记编号：S 0880125042251 报告导读： 6 月游戏版号发布 147 个国产和 11 个进口游戏，数量创 2025 年新高，本 次版号发放覆盖多家重点游戏厂商，在数量与品质上均呈现回暖态势；新游密集上线， 5 月中国游戏市场总收入达 280.51 亿元，产业基本面向好趋势明确。 本周传媒（申万）指数上涨 3.06% ，位居 31 个行业第 18 名，强于沪深 300 （上涨 1.95% ）、上证 指数（上涨 1.91% ）、上证中小（上涨 2.49% ），弱于深证成指（上涨 3.73% ）、创业板指（上涨 5.69% ）。细分板块龙头景气持续，建议布局垂直细分领域业绩有望持续高增的投资机会。 6 月游戏版号发布 147 个国产和 11 个进口游戏，数量创今年新高。 本次 ...

Investment Rating - The report maintains a "Positive" outlook on the gaming sector, highlighting a monthly high in game approvals and encouraging summer promotions [4]. Core Insights - The gaming sector is expected to benefit from a significant increase in new game approvals, with 158 new games (147 domestic and 11 imported) approved in June, marking a new monthly high for the year. This trend indicates a clear easing of regulatory constraints [4]. - The mid-term growth drivers include the expansion of overseas markets and the consumption demands of the post-90s and post-00s generations, improved competitive dynamics leading to better-than-expected profit margins, and AI developments enhancing valuation options [4]. - Key companies such as Giant Network, Huya, and others are expected to show strong performance, with new game launches and innovative strategies aimed at attracting younger users [4]. Summary by Sections Gaming Sector - The report emphasizes the ongoing recommendation for the gaming sector, driven by new game approvals and summer promotional activities. The mid-term logic includes overseas expansion and evolving consumer preferences [4]. - Notable companies like Tencent, NetEase, and Giant Network are highlighted for their expected revenue and profit growth, with specific projections for 2025 and 2026 [6]. AI and Internet Media - AI applications in platforms like Kuaishou and Meitu are showing better-than-expected commercialization, with significant user engagement and innovative content offerings [4]. - The report discusses the potential of AI in education and advertising, with companies like New Oriental launching AI educational products and Tencent enhancing ad efficiency through AI [4]. Consumer Trends - The report identifies high-demand consumer segments in collectibles, music, and live events, with companies like Pop Mart and NetEase Music showing strong growth trajectories [4]. - The report also notes the resilience of advertising platforms like Focus Media, which is expected to benefit from partnerships that enhance media value [4].

2025 年 6 月 26 日 何利超 H70529@capital.com.tw 目标价(元) 18 公司基本资讯 | 产业别 | | 传媒 | | --- | --- | --- | | A 股价(2025/6/26) | | 14.93 | | 深证成指(2025/6/26) | | 10343.48 | | 股价 12 个月高/低 | | 16.23/6.68 | | 总发行股数(百万) | | 1939.97 | | A 股数(百万) | | 1827.73 | | A 市值(亿元) | | 272.88 | | 主要股东 | | 完美世界控股 | | | | 集团有限公司 | | | | (22.32%) | | 每股净值(元) | | 3.42 | | | 一个月 三个月 | 一年 | | 股价涨跌(%) | 18.8 32.3 | 95.5 | 近期评等 出刊日期 前日收盘 评等 | 产品组合 | | | --- | --- | | 游戏 | 93.00% | | 影视剧制作 | 6.28% | 机构投资者占流通 A 股比例 | 基金 | 11.6% | | --- | --- | | 一般法 ...

Group 1 - The 22nd China International Digital Interactive Entertainment Expo (ChinaJoy) will be held from August 1 to August 4, 2025, at the Shanghai New International Expo Center [1] - A total of 743 companies have registered for the event, with 237 foreign companies from 37 countries and regions, accounting for 31.8% of the total [3] - The BTOC Interactive Entertainment Pavilion will feature over 283 companies with a total exhibition area of 110,000 square meters, focusing on consumer interactive entertainment experiences [3] Group 2 - The BTOB Business Negotiation Pavilion will have over 460 companies participating, covering an area of 25,000 square meters, with nearly 208 foreign companies, making up 45.2% of the exhibitors [3] - Notable game products from companies like NetEase, Century Huatong, and Perfect World will be showcased, including popular titles and new games available for on-site testing [3] - In 2025, ChinaJoy will explore new online and offline interactive experiences in collaboration with Alipay's Blue Flower Fire community, utilizing "Alipay Touch" technology for enhanced engagement [4]