Core Insights - The overall AI-driven gaming sector is projected to grow significantly, with a 30x increase in earnings per share (EPS) this year, driven by improved profitability and market conditions [1] - Major and mid-sized companies in the gaming industry are performing well together, with a 20% increase in domestic self-developed online games in the first half of the year, primarily due to enhanced average revenue per user (ARPPU) [1] - The gaming sector is expected to maintain strong performance, with a positive outlook for the third quarter, supported by upcoming game releases and cost-saving measures [1] Industry Performance - The gaming industry is experiencing a shift in valuation towards next year, indicating sustained growth potential [1] - The third quarter is anticipated to be particularly strong, benefiting from increased revenue during the summer season [1] - Upcoming game titles such as "Valorant," "Famous Generals," "Nine Muses of the Wild," "Iser," and "The Ring" are expected to contribute to revenue growth [1] Cost Management and Innovation - The gaming sector has seen significant cost savings this year, allowing for upward adjustments in profit forecasts [1] - The rise of new content communities like Taptap and Xiaohongshu is influencing the industry's approach to return on investment (ROI) assessments, moving away from traditional user acquisition strategies [1] - AI technology is enhancing productivity for mid-sized companies, providing them with a competitive edge in the market [1]

中信建投研报称，回顾2023年AI驱动游戏整体到30x，今年其实是更落地的EPS上修+景气度高+格局改 善驱动的，龙头和中型公司今年是一起好，大盘在扩张（1H国内自研网络游戏+20%，主要是arppu提升 带来）。而且，中报后估值切换到明年，游戏持续性很好。业绩节奏，三季度会是更好的一个季度（暑 期流水爆发），后续还有《无畏契约m》，《名将杀》，《九牧之野》，《伊瑟》国服，《异环》。今 年游戏板块费用节省多，利润上修有空间，taptap与小红书等新型内容社区崛起，CP对ROI考核严格， 传统买量式微，AI对中型公司产能提升大。 ...

Core Insights - The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy) opened on August 1, 2025, in Shanghai, attracting 743 companies from over 30 countries, including major players like Tencent, NetEase, and Sony [1] Group 1: Industry Trends - The exhibition focuses on the empowerment of AI technology in gaming, domestic game development, and cross-terminal digital entertainment ecosystems [1] - The event showcases popular domestic titles such as "Shadow Blade Zero" and "Limitless Machine," reflecting the development trends of the Chinese gaming industry in 2025 [1] Group 2: Company Participation - Major companies like Tencent, Sony, and Perfect World have set up exhibition booths, indicating their active involvement in the evolving gaming landscape [1] - The presence of leading firms highlights the competitive nature of the gaming industry and the emphasis on innovation and technology integration [1]

Core Insights - The summer game release schedule for 2025 is less competitive compared to previous years, with fewer standout titles expected to dominate the market [1] - A significant trend in the gaming industry for 2024 is a reduction in R&D spending, with approximately 67.6% of listed game companies cutting their development budgets by an average of 20.79% year-on-year [1] - Despite the reduced competition, there are still several promising titles in the 2025 summer lineup that have the potential to become hits [1] Industry Trends - The gaming industry is experiencing a "development contraction" trend, leading to reduced R&D expenditures among companies [1] - The impact of this contraction on the market is expected to have a delayed effect, suggesting that the current lineup may still yield successful titles despite the overall trend [1] Upcoming Titles - Notable titles for the 2025 summer release include: - "解限机" by 西山居, which has already shown strong performance with over 130,000 concurrent players on its launch day [5] - "远光84" by 莉莉丝, which aims to innovate within the shooting genre with new gameplay mechanics [10] - "碳碳岛" by 腾讯游戏, a low-carbon environmental management game that emphasizes educational elements [12] - "明末:渊虚之羽" by 灵泽科技, anticipated to be a leading title in the single-player market [19] Market Dynamics - The competitive landscape is shifting, with major companies like 腾讯 and 网易 adopting more conservative strategies in their game releases for 2025 [16][24] - The industry is witnessing a potential stagnation in gameplay innovation, as companies focus on refining existing concepts rather than introducing groundbreaking new ideas [47] - There is a growing interest in exploring new game genres and mechanics, particularly in response to the evolving demands of players and the influence of AI technology [47]

Core Insights - The article highlights a significant recovery in the gaming industry, with the issuance of 147 domestic and 11 imported game licenses in June, marking a new high for 2025. This reflects a positive trend in both quantity and quality of game releases [1][2]. Game License Issuance - In June, a total of 147 domestic and 11 imported game licenses were issued, the highest number this year. This issuance includes major titles from key gaming companies such as Tencent and NetEase. The total number of domestic game licenses issued in the first half of 2025 reached 757, indicating a consistent release pace [2][3]. - The approval process for imported games has accelerated from a bi-monthly to a monthly basis, suggesting a potential return to the active levels seen before 2019. The total number of game licenses issued in 2024 was 1,416, and the total for 2025 is expected to exceed this figure [2]. New Game Releases and Market Performance - A series of new games are set to launch, with several entering testing phases from late June to July. Notable titles include Tencent's "Under the Human" and Perfect World's "The Other Side," which are expected to support industry performance in the second half of the year [3]. - The total revenue of the Chinese gaming market in May reached 28.051 billion yuan, reflecting a year-on-year growth of 9.86%. The esports segment showed particularly strong performance, with sales revenue of 14.523 billion yuan, a year-on-year increase of 28.22% [3]. - The overseas revenue from self-developed games reached 1.577 billion yuan, marking three consecutive months of growth. The improvement in the esports ecosystem and the iteration of overseas products are driving structural growth in the industry [3].

Investment Rating - The report maintains a "Positive" outlook on the gaming sector, highlighting a monthly high in game approvals and encouraging summer promotions [4]. Core Insights - The gaming sector is expected to benefit from a significant increase in new game approvals, with 158 new games (147 domestic and 11 imported) approved in June, marking a new monthly high for the year. This trend indicates a clear easing of regulatory constraints [4]. - The mid-term growth drivers include the expansion of overseas markets and the consumption demands of the post-90s and post-00s generations, improved competitive dynamics leading to better-than-expected profit margins, and AI developments enhancing valuation options [4]. - Key companies such as Giant Network, Huya, and others are expected to show strong performance, with new game launches and innovative strategies aimed at attracting younger users [4]. Summary by Sections Gaming Sector - The report emphasizes the ongoing recommendation for the gaming sector, driven by new game approvals and summer promotional activities. The mid-term logic includes overseas expansion and evolving consumer preferences [4]. - Notable companies like Tencent, NetEase, and Giant Network are highlighted for their expected revenue and profit growth, with specific projections for 2025 and 2026 [6]. AI and Internet Media - AI applications in platforms like Kuaishou and Meitu are showing better-than-expected commercialization, with significant user engagement and innovative content offerings [4]. - The report discusses the potential of AI in education and advertising, with companies like New Oriental launching AI educational products and Tencent enhancing ad efficiency through AI [4]. Consumer Trends - The report identifies high-demand consumer segments in collectibles, music, and live events, with companies like Pop Mart and NetEase Music showing strong growth trajectories [4]. - The report also notes the resilience of advertising platforms like Focus Media, which is expected to benefit from partnerships that enhance media value [4].

Group 1 - The 22nd China International Digital Interactive Entertainment Expo (ChinaJoy) will be held from August 1 to August 4, 2025, at the Shanghai New International Expo Center [1] - A total of 743 companies have registered for the event, with 237 foreign companies from 37 countries and regions, accounting for 31.8% of the total [3] - The BTOC Interactive Entertainment Pavilion will feature over 283 companies with a total exhibition area of 110,000 square meters, focusing on consumer interactive entertainment experiences [3] Group 2 - The BTOB Business Negotiation Pavilion will have over 460 companies participating, covering an area of 25,000 square meters, with nearly 208 foreign companies, making up 45.2% of the exhibitors [3] - Notable game products from companies like NetEase, Century Huatong, and Perfect World will be showcased, including popular titles and new games available for on-site testing [3] - In 2025, ChinaJoy will explore new online and offline interactive experiences in collaboration with Alipay's Blue Flower Fire community, utilizing "Alipay Touch" technology for enhanced engagement [4]

最近的话二次元手游市场掀起了一股"X环"命名的热潮，是出现了一大批还没上线是异环，火环，虚环，归环的"X环"游戏，在讨论这些游戏的命名原理之 前，二游的游戏命名其实挺有意思的。 以前的国产二游就是战舰少女，少女前线，少女咖啡枪，非常明确的美少女主题潮流，还有各种"xx学园"的日系风格，而近几年的深空之眼，白夜极光，尘 白禁区，白荆回廊，望月，不能说没有主题，但后续游戏文案基本都要求一些世界观塑造，比如金币，钻石，点券，大家基本都发明了各自一套专有名词， 导致游戏命名也都有点花里胡哨。 在二次元游戏圈，"谜语人式"命名往往被等同于高级审美，像简单一点的叫"白银之城"，还被不少玩家吐槽名字土，虽然人家工作室就叫silver studio，白银 之城也是西幻常见元素，不过乐元素也正常，以前的确没什么二游基因，换其他厂商可能会叫拉比林斯提升逼格了。 不过看起来很厉害但意义不明在二游市场还是蛮吃香的，类似"战双帕弥什"，一群玩家都不知道战双是什么意思，叫个全名还经常说成"战双帕米尔"，甚 至"鸣潮"这名字到现在都有点意义不明，虽然贴吧盛行朝代风水论。 而几个"X环"游戏，也基本都有自己的命名含义。可能真是埃尔登法环带的 ...

Investment Rating - The report maintains a "Positive" investment rating for the gaming industry [7] Core Insights - The Chinese gaming market continues to experience rapid growth, with a market size of 27.351 billion yuan in April 2025, reflecting a year-on-year increase of 21.93% and a month-on-month increase of 2.47% [2][4] - Long-standing products such as "Honor of Kings," "Naruto," and "Honkai: Star Rail" have shown stable growth, contributing to the industry's high growth rate [2] - The overseas performance of self-developed games is impressive, with a 9.62% year-on-year increase in actual sales revenue from overseas markets, amounting to 1.554 billion USD in April 2025 [9] - The new game product cycle for listed gaming companies is underway, with several new titles performing well in May, indicating a positive outlook for the gaming sector [9] - The gaming sector's valuation remains relatively low, with potential for upward elasticity, suggesting continued investment opportunities in the gaming sector [9] Summary by Sections Market Performance - The Chinese gaming market size reached 27.351 billion yuan in April 2025, with mobile gaming accounting for 20.424 billion yuan, showing a year-on-year growth of 28.41% [9] - Key growth drivers include seasonal events and updates for existing games, which have significantly boosted their revenue [9] Overseas Expansion - The overseas market for self-developed games generated 1.554 billion USD in April 2025, with notable contributions from long-term products [9] - "Honkai: Star Rail" and "Kingshot" ranked among the top revenue-generating games in overseas markets [9] New Game Launches - Several new games from listed companies have shown promising performance, with titles like "Staff Sword Legend" and "Supernatural Action Group" gaining traction in the market [9] - Major gaming companies have a rich pipeline of upcoming products, indicating a robust new game cycle [9] Valuation and Investment Opportunities - The gaming sector's valuation is positioned for potential recovery, driven by stable policies and the introduction of new games [9] - Recommended stocks for investment include Giant Network, Kaiying Network, G-bits, Perfect World, and Yaoji Technology [9]

Market Overview - A-shares experienced a pullback after an initial rise, with the Shanghai Composite Index down 0.3% to 3338.42 points, the Shenzhen Component Index down 0.71%, and the ChiNext Index down 1.28% to 1995.61 points, with a half-day trading volume of 660.96 billion yuan [1][2]. Sector Performance - The controllable nuclear fusion concept led the market with an average increase of 3.90%, while the network gaming sector also showed strength, with stocks like Youzu Network hitting the daily limit [3][4]. - The gaming industry is entering a new development phase characterized by "content refinement + AI industrialization + globalization systematization," with a stable short-term policy environment and long-term global growth potential [4]. Company Insights - **ShengTian Network**: Actively exploring AI applications in gaming and social scenarios, with significant game releases expected in 2025 [7]. - **Giant Network**: Focused on long-term operation of existing games, leveraging AI for accelerated growth [8]. - **ShunNet Technology**: Developing its own intelligent engine and cloud computing platform, aiming to enhance efficiency across various sectors [9]. - **Sanqi Interactive Entertainment**: Utilizing AI technology for intelligent content production, potentially driving innovation in gaming [10].