2025年，很多游戏公司的老板都越来越讨厌大作了。 是因为行业里的烟花太多了？小游戏太香了？黑马爆款的成本太低了？规则类游戏的性价比太高了？这些原因自然都 有。但还有一个原因：很多大作做到最后，花的钱越多，项目就越做不完。 葡萄君曾分享过一个现象：一些拿着几百万年薪的制作人，唯一的目标是把项目拖得久一点。公司一问，就说市场变化 太快，产品还要迭代；测试数据不行，就拍着胸脯说问题已经悉数定位，希望再给几个月修改。如此三年过去，等到老 板实在沉不住气，那就一边感慨"XX没有耐心"，一边挥泪和兄弟们说拜拜。 在大作风行的时代，不少人对这条路径都心照不宣。网易《剑心雕龙》制作人工长君还发过一条微博，感慨"如何有效地 让游戏始终不能做完面市"，居然已经形成理论了。 为什么这么多人敢把老板当傻子？百思不得其解的我，曾私下请教过一位头部大厂高管的看法。他告诉我，老板没那么 好骗，但老板容易纠结： "如果说85分是一款伟大的产品，80分是一款及格的产品，那当一款产品好不容易追到了70分，你该怎么办呢？就差10分 了，但想提高这10分，可能要面对很多很难的问题，而且想了很久都没解决。然后团队会恳求你：再给我们一年，再给 我们两 ...

Core Viewpoint - The recent trend in the ACG (Anime, Comic, Game) mobile game market is the emergence of games named with the "X Ring" format, indicating a shift in naming conventions and thematic elements in the industry [1][7]. Naming Trends - Historically, Chinese ACG games featured clear themes, often centered around beautiful girls, as seen in titles like "Warship Girls" and "Girls' Frontline" [3]. - Recent games have adopted more complex naming conventions, often requiring unique world-building terminology, leading to names that may seem extravagant or confusing [3][5]. Specific Game Examples - "Fire Ring" has been criticized for its monetization strategy and gameplay quality, leading to a negative reception during its initial testing phase [9]. - "异环" (Yihuan) is expected to be the first to launch among the "X Ring" games, with a name that suggests a theme of alternate worlds [12]. - "虚环" (Xuhuan) plays on the concept of virtual circles, indicating a playful naming approach [17]. - "归环" (Guihuan) promotes itself as a time-loop open-world RPG, but its actual impact on gameplay may be limited due to the constraints of mobile game frameworks [19]. Market Implications - The "X Ring" naming trend may lead to confusion among players, as many games share similar naming structures, potentially affecting product recognition [19]. - Ultimately, the success of these games will depend more on content quality and innovation rather than just their names [21].