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安井食品:虾滑品类已成为公司所有新品中增长最强劲大单品,表现超预期
Cai Jing Wang· 2025-12-04 11:17
Group 1 - The company plans to expand into the halal food market by acquiring and utilizing the "Anzhai" brand, which aligns with its existing brand identity and has shown potential based on previous trial sales [1] - The shrimp product line has become the strongest growth driver for the company, achieving high double-digit growth and exceeding expectations, with new packaging introduced to expand consumption scenarios [1] - The company has established partnerships to promote shrimp-related products, using them as a key entry point into new distribution channels [1] Group 2 - The company will launch the upgraded Lock Fresh 6.0 product line in December, featuring new shapes and applications to cater to diverse cooking methods beyond traditional hot pot [2] - Future iterations of the Lock Fresh series will focus on health trends, including low GI and low-calorie options, with a cautious rollout strategy based on market feedback [2] - The long-term goal for the Lock Fresh series is to increase the proportion of high-end products in the consumer market to 50%, while maintaining consistent sales and profit growth over the past five years [2]