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青海让绿水青山酿出国际甜
Xin Lang Cai Jing· 2026-02-25 17:54
Core Viewpoint - The honey industry in Qinghai is leveraging its unique ecological advantages to produce high-quality honey and expand its market presence both domestically and internationally [9][10][11]. Group 1: Production and Quality - Qinghai's honey benefits from a unique ecological environment, with an average altitude of over 2800 meters, resulting in honey with an amylase value exceeding national standards by five times [9][10]. - The company has established a "joint beekeeping farm" model to ensure quality and traceability, addressing local bee population shortages while maintaining high standards [10]. - The annual output value of the Mengyuan honey industry has surpassed 13 million yuan, with successful branding efforts leading to increased product value [10]. Group 2: Market Expansion - The company has successfully exported honey products to markets such as Japan and Hong Kong, achieving an export volume of over 5 tons annually since starting its export business in 2023 [11]. - Plans are underway to build a new factory to meet growing demand, with expansions into markets in South Korea and Thailand [11]. - The company is also focusing on deep processing of bee products and developing derivative products for personal care, further enhancing product value [11]. Group 3: Innovation in Product Offerings - Qinghai Bairong Biotechnology Co., Ltd. is innovating with a new product called "honey cap," which allows consumers to easily mix honey with water, transforming traditional honey consumption [12][13]. - The company has developed various flavors for the honey cap, integrating high-quality honey with local plant flavors, enhancing the consumer experience [13][14]. - The production facility adheres to GMP standards, ensuring high-quality production environments and processes that meet international standards [14]. Group 4: Support for Export and Market Development - The Qinghai Provincial Department of Commerce and Xining Customs are collaborating to enhance the export of local agricultural products, including honey, by providing policy support and improving logistics [15][16]. - Initiatives include establishing a comprehensive service system to facilitate the export process, ensuring quality control from production to delivery [16]. - The focus on building a strong brand image for "Qinghao" agricultural products is aimed at increasing their international market presence [15][16].