更值得关注的是，蜜知道产品的推出并非单一品类突破，而是"一品带三业"战略的核心抓手，即以蜂蜜饮料为引 擎，同步拉动种植业（特色蜜源基地）、养殖业（标准化蜂群繁育）、水业（生态水源保护）协同发展，形成"一 产筑基、二产增值、三产引流" 的产业体系。 这一模式对即饮健康市场的启示在于，传统农产品深加工不再局限于简单的形态转换，而是通过"产品定义产 业"的思维，将单一原料转化为撬动多产业协同的战略支点。 一品带三业 农产品深加工升级 在国家大力推进"健康中国2030"战略的背景下，大健康产业正迎来前所未有的发展机遇。作为中国蜂产业的先行 企业，广西梧州甜蜜家蜂业有限公司（以下简称：甜蜜家）以"蜂业+"三产融合战略为支点，通过跨界创新与产业 链深度整合，在百亿健康消费新蓝海中划出清晰的战略航线。这场变革不仅重构了蜂产业的商业逻辑，更在即饮 健康市场、农产品深加工与体验经济领域开辟出全新增长空间。 即饮健康市场的"蜂"味密码 当Z世代成为消费主力，即饮市场对"天然、功能、便捷"的需求空前强烈。甜蜜家于2024年推出的"蜜知道蜂蜜饮 料"，正是精准锚定这一痛点的破局之作。打破了传统蜂蜜饮品"冲泡繁琐""功能单一"的固有模 ...

Core Insights - Hangzhou Ruilin Bee Industry Co., Ltd. has successfully exported bee products worth over 400,000 yuan to Germany after obtaining EU registration, marking a significant entry into the European market [1][2] - The local bee industry in Tonglu, Zhejiang, is recognized as a major processing and export base in China, with a rich history and diverse flora for bee products [1] - The industry has expanded its product offerings beyond traditional honey to include bee glue capsules and drone pupae, targeting markets in the EU, Japan, and South Korea [1] Group 1 - The company has developed new products such as bee glue capsules and drone pupae, which have contributed to securing numerous EU orders this year [1] - The local bee industry has established a comprehensive coverage of breeding, processing, and research, exporting bee products to over 40 countries and regions globally [1] - The targeted support from customs has played a crucial role in helping the company and the industry to break into international markets [1] Group 2 - The company has upgraded its raw material traceability system, optimized production processes, and standardized packaging management under customs guidance, significantly improving product quality [2] - The customs authority has implemented convenient clearance measures, including a "7×24 hour" appointment inspection green channel, ensuring rapid and safe export of bee products [2] - The company expresses confidence in future sales following successful entry into the EU market [2]

Core Points - The main theme of World Bee Day 2023 in China is "Close to Bees," emphasizing the ecological value of bees and promoting sustainable development [1][3] - China is a leading beekeeping country, with the number of bee colonies increasing from 8.1 million in 2004 to 9.49 million in 2023, representing about 10% of the world's total [2] - The bee industry significantly contributes to agricultural productivity, with global bee pollination adding over $150 billion annually, and in China, it boosts agricultural income by over 300 billion yuan [2] - The bee products market in China is rapidly growing, with honey production and exports leading globally, and in 2024, honey products are expected to be exported to over 60 countries [2] - Approximately 300,000 families in China rely on beekeeping as their primary source of income, playing a crucial role in rural revitalization [2] - The market for bee products is becoming increasingly segmented, with rising consumer demand for diverse products such as royal jelly, bee pollen, propolis, and related health and beauty items [2] Industry Initiatives - The celebration of World Bee Day aims to raise awareness about protecting bee habitats, reducing pesticide use, and planting bee-friendly plants in urban areas [3] - The event is organized by the China Bee Products Association, highlighting the importance of collaboration across society to create a harmonious ecosystem for bees and humans [3]

Core Insights - The article highlights the emergence of the Xiaohongjiao Bajiao Pai platform as a significant player in the digital economy, particularly in the realm of productive consumption [1][2]. Group 1: Unique Appeal of Xiaohongjiao Bajiao Pai - Xiaohongjiao Bajiao Pai is positioned as a digital economy lifestyle platform rooted in the cultural industry, aiming to enhance quality of life through sustainable living practices [2]. - The platform encourages a return to pure passions and pursuits amidst the fast-paced modern society, promoting a more relaxed lifestyle [2]. Group 2: New Pathways for Productive Consumption - Productive consumption refers to the needs arising from the consumption of labor and materials in production processes, encompassing various resources like labor, machinery, and utilities [3]. - Xiaohongjiao Bajiao Pai serves as a core tool for implementing digital economy theories, facilitating a new model of productive consumption through a digital auction system that enhances transparency and efficiency in transactions [3]. - The platform allows producers to engage directly with consumers, reducing traditional complexities and inventory risks associated with sales [3]. Group 3: Success Stories Demonstrating Strength - Numerous businesses have optimized their productive consumption through Xiaohongjiao Bajiao Pai, such as "Protect the Eggs," which revitalized its brand and increased sales volume to over 150,000 eggs daily through the platform [4]. - The platform has also supported companies like Chongqing Fenggu Meidi Ecological Beekeeping Co., which has seen continuous sales growth and recognition as a key enterprise in the region [5]. Group 4: Future Outlook - Xiaohongjiao Bajiao Pai is expected to play a larger role in the productive consumption sector, offering benefits such as reduced transaction costs and improved sales efficiency for businesses [6]. - The platform aims to continue innovating and expanding its business scope, attracting more enterprises and consumers to contribute to economic development and shared prosperity [6].

Core Insights - The elderly population in China is increasingly engaging with mobile internet, with over 300 million users aged 50 and above, averaging 160 hours of usage per month, indicating a significant market opportunity for businesses targeting this demographic [1] Group 1: Market Trends - The launch of the live streaming channel "All Parents' Happy Home" by Meiwang on May 5 focuses on the needs of the elderly, offering a product matrix that includes traditional health supplements and modern assistive technology [4] - The live streaming model is reshaping consumption habits among the elderly, providing an immersive experience that aligns with their preferences for real-time interaction and detailed product information [4] Group 2: Product Offerings - The product offerings in the live streaming channel include health supplements like royal jelly and modern products such as smart massagers and non-slip shoes, catering to the diverse needs of older consumers [4] - The channel has partnered with over 200 brands to curate content around themes like holiday gifts, clothing, and food, enhancing its appeal to the target audience [4] Group 3: User Experience Enhancements - The live streaming channel has undergone "age-friendly" modifications, including slower speech from hosts, larger font sizes, and eye care reminders, to better serve elderly users [5] - The selection of hosts and models aged 40 and above, with the oldest being 68, aims to create a relatable shopping experience for older consumers [5]