近日，老铺黄金微信公众号发布调价预告，将于8月25日进行产品提价调整，这是老铺黄金年内第二次调价，市场反应如何？ 涨价前：购买力旺盛 涨价后：不用排队即可进店 8月25日，证券时报记者再次来到深圳万象城的老铺黄金门店，现场已经不需要排队就可以进场。现场工作人员表示，"由于是工作日，现场顾客可能相对 少一些。目前，所有产品已完成调价，涨幅约在10%至15%，具体涨价幅度要看具体产品。" 此外，记者从老铺黄金京东旗舰店及天猫旗舰店看到，大部分产品已经涨价，1万至3万元左右的热门饰品大约上调了1000至3000元，主要产品涨幅在5% 至13%左右。 现场工作人员表示："老铺黄金每年会进行2到3次价格调整，今年只在2月调过一次。另一边，自国际金价触及每盎司3500美元的历史高位后，黄金价格已 在高位区间震荡近4个月的时间。 中国黄金（600916）协会数据显示，2025年上半年全国黄金消费量同比下降3.54%，其中黄金首饰消费量骤降26%。在黄金首饰消费整体低迷的当下，老 铺黄金却交出了一份惊艳的业绩成绩单。老铺黄金最新公布的2025年上半年业绩显示，公司在收入和利润端均实现超预期增长，营业收入达123.54亿元， ...

Core Viewpoint - The article discusses the recent price adjustment by Laopu Gold, highlighting strong consumer demand prior to the price increase and the company's impressive financial performance despite a general decline in gold jewelry consumption in China [1][7]. Group 1: Price Adjustment and Consumer Behavior - Laopu Gold announced a price increase effective August 25, marking the second adjustment of the year, with a price hike of approximately 10% to 15% across various products [6][7]. - On August 24, the day before the price increase, there was a significant influx of customers at Laopu Gold's store in Shenzhen, with many waiting in line to make purchases before the price hike [1][5]. - Customers reported that previous purchases had appreciated in value by at least 10%, indicating strong brand loyalty and perceived value in Laopu Gold's products [3][4]. Group 2: Financial Performance and Market Position - Laopu Gold's revenue for the first half of 2025 reached 12.354 billion yuan, a year-on-year increase of 251%, while adjusted net profit rose by 291% to 2.35 billion yuan [7]. - The company announced its first interim dividend since going public, signaling confidence in future cash flow and profitability [8]. - Despite a 3.54% decline in national gold consumption and a 26% drop in gold jewelry consumption, Laopu Gold has managed to achieve remarkable growth, opening five new stores and testing overseas markets with a new store in Singapore [7][8]. Group 3: Competitive Landscape - Laopu Gold employs a fixed pricing strategy and periodic price increases, distinguishing itself from traditional brands that use a pricing model based on market gold prices and processing fees [8]. - The article notes that emerging gold brands are gaining attention on social media, prompting consumers to reassess the value propositions of different brands in the market [8].