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电商“链接”四海“买全球、卖全球” “渠道链”创新蝶变助力全球贸易高效便捷
Yang Shi Wang· 2025-06-30 04:30
Core Viewpoint - The article emphasizes the transformative role of cross-border e-commerce in reshaping global supply chains, enabling small and medium-sized enterprises (SMEs) to participate in international trade more effectively [1][8]. Group 1: Cross-Border E-Commerce Growth - Cross-border e-commerce has become one of the most dynamic new forms of foreign trade, with over 120,000 entities currently operating in China, extending from major cities to second and third-tier cities [6]. - The total import and export volume of China's cross-border e-commerce is projected to reach approximately 2.71 trillion yuan in 2024, reflecting a year-on-year growth of 14% from 2020's 1.69 trillion yuan [8]. - The establishment of over 2,500 overseas warehouses has facilitated local shipping, allowing overseas consumers to enjoy faster delivery and easier return processes [4][8]. Group 2: Logistics and Efficiency - The use of overseas warehouses and new technologies like artificial intelligence has significantly improved the shopping experience for overseas consumers, with delivery times reduced to as little as two days in some cases [9][11]. - A logistics company reported an annual business growth of over 50%, with around 50,000 standard containers shipped from European warehouses last year [11]. - The logistics process has been streamlined, allowing for efficient handling of returns and sorting of products for resale, thus reducing costs for e-commerce businesses [13]. Group 3: Innovation in Product Selection and Marketing - A global product selection center has been established to assist new cross-border e-commerce sellers in choosing products that are more suitable for international markets, enhancing their competitiveness [17][19]. - Cross-border e-commerce live streaming has emerged as an effective tool for connecting Chinese products with overseas consumers, leveraging language and cultural advantages [21]. - The integration of artificial intelligence in marketing has reduced operational costs and enhanced the bargaining power of SMEs [23]. Group 4: Future Prospects and Industry Evolution - The current landscape of cross-border e-commerce is evolving, with manufacturers shifting from selling generic products to building their own brands [24]. - The article highlights the potential for cross-border e-commerce to become a new force in connecting global supply and demand, reshaping trade patterns [24].