袋装鸡汤

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罗永浩晒出《预制菜行业发展报告》喊话西贝,西贝直播展示袋装鸡汤
Qi Lu Wan Bao· 2025-09-12 08:22
Core Viewpoint - The discussion revolves around whether the dishes served at Xibei restaurants are considered pre-prepared meals, with the China Chain Store & Franchise Association having previously provided clarity on this matter [1][2]. Group 1: Industry Insights - According to the "2022 China Chain Catering Industry Report," the use of pre-prepared meals by catering enterprises can reduce overall costs by 8% [7]. - An increasing number of catering businesses are adopting pre-prepared meals through central kitchens or partnerships with pre-prepared meal producers, with leading chain restaurants showing a high usage rate of over 80% [7]. - The rising chain rate in China's catering industry is expected to drive B-end chain restaurants to expand their application of pre-prepared meal products, contributing to the maturation of the entire pre-prepared meal supply chain [7]. Group 2: Company Response - In response to the allegations, Xibei's management conducted a live broadcast on September 11, showcasing the entire kitchen operation process, including ingredient handling, cooking, and serving [7]. - During the live stream, Xibei's team displayed various ingredients and packaging, including a bagged chicken soup product, asserting that these items comply with new regulations and do not fall under the category of pre-prepared meals [10]. - Xibei's founder, Jia Guolong, emphasized that according to national regulations, none of their dishes are classified as pre-prepared meals, asserting that they are 100% freshly made [10]. Group 3: Company Background - Xibei, originally known as "Xibei Youmian Village," was founded by Jia Guolong in November 2001 and is headquartered in Beijing, specializing in Chinese casual dining and Northwest cuisine [13]. - The brand traces its origins back to a small eatery in Inner Mongolia in 1988, with formal registration occurring in 1993 [13]. - Xibei plans to complete an IPO by 2026, aiming to achieve a market value exceeding 100 billion [13].