Industry Overview - The pre-prepared food, also known as pre-prepared dishes, is defined as packaged meals made from one or more edible agricultural products, which undergo industrial pre-processing without preservatives and are ready to be consumed after heating [1][3] - The pre-prepared food industry can be categorized into four types based on processing degree and subsequent handling: ready-to-eat, ready-to-heat, ready-to-cook, and ready-to-assemble [1] Industry Chain Analysis - The production enterprises in China's pre-prepared food industry are mainly divided into self-produced and commissioned processing categories [3] - Key upstream participants include agricultural producers, initial processing companies, and packaging manufacturers, while downstream participants consist of various consumer outlets and logistics companies [6] Industry Development History - The pre-prepared food industry in China has evolved since the 1990s, with significant growth during the COVID-19 pandemic from 2020 to 2023, driven by changes in consumer behavior [9] - The industry is currently in a phase of enhanced food safety regulation and innovation to meet diverse consumer demands [9] Industry Policy Direction - The Chinese government has issued multiple policies to support and regulate the pre-prepared food industry, focusing on food safety management, production base construction, and cold chain logistics improvement [11] Current Industry Status - The market size of China's pre-prepared food industry has expanded significantly, growing from 244.5 billion yuan in 2019 to 516.5 billion yuan in 2023, with an average annual growth rate exceeding 20% [14] - The industry's gross profit margin has been declining, from 20.07% in 2018 to an estimated 13.79% in 2024, due to increased competition [16] Competitive Landscape - The majority of pre-prepared food production companies are concentrated in East and Central China, particularly in Shandong and Henan provinces, which account for a significant portion of the industry [21] - Leading companies in the industry include Shuanghui Development and Anjijia Food, with annual revenues exceeding 10 billion yuan [23] Future Industry Trends - The pre-prepared food industry is expected to continue its rapid growth, with market size projected to exceed 600 billion yuan by 2025, driven by urbanization, consumer demand upgrades, and agricultural industrialization [25] - The industry is moving towards standardization, diversification, and full-chain integration, with a focus on enhancing supply chain efficiency and food safety standards [26]

Group 1 - The core viewpoint of the articles highlights the rapid growth and expansion of the prepared food market in China, despite public controversies regarding food safety and hygiene standards, particularly in schools [1][16] - The market size of prepared food in China surged from 244.5 billion yuan in 2019 to 419.6 billion yuan in 2020, and is expected to exceed 1 trillion yuan by 2026 [1] - The modern concept of prepared food has evolved significantly, influenced by historical preservation methods and the development of food processing technologies [2][4] Group 2 - The prepared food industry has been shaped by advancements in food industrialization, packaging, and cold chain logistics, which have facilitated mass production and high-quality consumption [4][5] - The U.S. and Japan emerged as key markets for prepared food post-World War II, with the U.S. experiencing a boom in the 1950s due to changing family dynamics and the rise of fast-food chains [5][6] - The Asian market, particularly Japan, has developed a unique consumer-oriented model for prepared food, exemplified by innovations like instant noodles and convenience store offerings [6][7] Group 3 - The rise of central kitchens and prepared food is transforming traditional dining, reducing reliance on skilled chefs and altering the definition of cooking in the modern context [9][10] - The prepared food sector is increasingly integrated with e-commerce and live-streaming sales, which gained momentum during the COVID-19 pandemic, leading to significant sales figures for various brands [13][14] - The shift towards prepared food is also reflected in changing consumer behaviors, with younger generations favoring convenience and quick meal solutions over traditional cooking [14][15] Group 4 - The prepared food market is expected to continue growing, driven by urbanization, changing family structures, and the increasing pace of life, which necessitates quick meal options [7][15] - The integration of prepared food into dining experiences is evident, as consumers are willing to pay for the social and emotional aspects of dining out, even when similar quality meals are available at home [15][16] - The emergence of innovative marketing strategies, such as reality shows and immersive experiences, is creating new consumer engagement pathways in the prepared food sector [15][16]

Group 1: Industry Overview - The prepared food industry has undergone significant technological upgrades and category expansions, moving beyond traditional offerings like frozen dumplings to include complex dishes such as Baota meat and Squirrel Fish [1] - The chain restaurant trend in China is accelerating, with the national chain rate increasing from 15% in 2020 to 22% in 2024, and expected to reach around 24% by 2025, indicating substantial growth potential for standardized and pre-processed ingredients [2] Group 2: Company Performance - Anjiu Food reported a total revenue of 15.127 billion yuan in 2024, a year-on-year increase of 7.70%, with core categories like frozen prepared foods and frozen dishes achieving revenues of 7.839 billion yuan and 4.349 billion yuan, respectively, reflecting growth rates of 11.41% and 10.76% [1] - Qianwei Central Kitchen faced a decline in overall performance with a revenue of 1.868 billion yuan, down 1.71% year-on-year, but its frozen prepared dishes and other products saw a remarkable increase in sales revenue to 142 million yuan, up 273.39% [1] Group 3: Market Dynamics - The growth of frozen dish revenue is closely linked to the trend of restaurant chain expansion, as standardized production of prepared foods optimizes cooking processes and ensures consistent consumer experiences across multiple locations [2] - The industry faces challenges such as low market concentration, intense competition from emerging brands and traditional restaurants, and a strong consumer focus on cost-effectiveness, leading to price pressures on restaurant businesses [3] Group 4: Challenges and Opportunities - The prepared food sector is experiencing issues with product homogeneity, leading to price wars and a lack of innovation, while consumer concerns about quality and safety are increasing [3] - Companies need to innovate through technology, focusing on personalized and diverse consumer demands, and enhance brand trust by prioritizing quality and safety through transparent production and strict quality control [3]

Core Viewpoint - Haixin Food's annual report for 2024 shows a slight decline in revenue and a significant increase in net loss, indicating challenges in its core frozen fish and meat product business while experiencing growth in the prepared dishes segment [1][8]. Revenue Performance - In 2024, Haixin Food achieved a total revenue of 1.706 billion yuan, a year-on-year decrease of 0.54% [1]. - The revenue from frozen fish and meat products declined by 18.17%, significantly impacting overall performance [1][6]. - Conversely, revenue from prepared dishes surged by 61.11%, reaching 482 million yuan, providing some support to overall revenue stability [1][8]. Business Trends - The revenue from the core frozen fish and meat product segment has been on a downward trend for five consecutive years, with figures dropping from 1.435 billion yuan in 2020 to 1.051 billion yuan in 2024 [6][7]. - The proportion of revenue from this segment has decreased from around 90% to approximately 60% of total revenue [7]. Capacity Expansion and Challenges - A new factory in Lianjiang with an annual production capacity of 100,000 tons for frozen fish products was completed and put into operation in July 2024, despite the ongoing decline in sales volume [7]. - The company had previously expanded capacity in response to strong performance in 2019, but has since faced a prolonged contraction in this business segment [7][9]. Financial Performance - The company reported a net loss of 43 million yuan for 2024, with the loss margin increasing by 266.05% year-on-year [1]. - Financial pressures are evident, with a 43.68% decrease in cash reserves to 156 million yuan by the end of 2024, alongside rising short-term borrowings [10][11]. Strategic Focus - In response to ongoing challenges, Haixin Food's 2025 operational strategy emphasizes "profit prioritization" through cost control, efficiency improvements, and brand building [11].

以下文章来源于网易数读 ，作者网易数读 网易数读 . 网易旗下栏目，用数据说话。 占领食堂。 作者 | 库洛洛 来源 | 网易数读 （ID：datablog163) 预制菜，当代互联网"定时炸弹"，隔段时间大家就要因为它的话题吵开了锅。 前有"预制菜进校园"的消息让家长慌了神，担心预制菜会毁了下一代孩子的健康，更有 甚者直接称预制菜就是"人类饲料"。 但其实在校园之外，如今的大街小巷早已被预制菜"攻占"。 无论你是在家点外卖，还是出门聚个餐，上到几百元的猪肚鸡火锅，下到几块钱的小碗 菜套餐，可能都是店家拿料理包加热的。有些更"高科技"的预制菜还能通过加入锅气香 精来伪装有锅气，可以说是防不胜防。 预制菜为什么就那么惹人嫌？吃预制菜真的是我们的宿命吗？ 难吃是预制菜的"原罪" 所谓预制菜，其实涵盖的范围相当之广，根据烹饪程度的不同，可以分为即配食品、即 烹食品、即热食品、即食食品这四种 [1]。 广义上来说，在中国人的饭桌上，预制菜早就存在。从家里囤着的方便面、八宝粥，到 外出吃到的快餐汉堡、牛油火锅调料，都可以算得上是预制菜的一种。 而如今，大家常吵的预制菜一般是层出不穷的中餐料理包。不管你点的是宫保鸡丁、鱼 ...