你有没有感觉今年夏天格外热？ 据媒体报道，本月14日，华北南部及东部、西北地区东部、四川盆地、江南中北部、新疆等地区均出现了35℃以上的高温天气。另随 着高温气浪的不断来袭，河北南部、山东西部、陕西关中等地区的最高气温，也将逐步提升至40℃以上。 防晒经济悄然崛起 经由关键词查询，2024年，我国的防晒服配市场规模已突破800亿元大关。而随着气温的日渐升高、居民防晒意识的逐步提升，上述市 场规模也有望在2027年达到1000亿元。 在这样的背景下，防晒服配也从曾经的"细分品类"（防晒护肤品的物理升级产品）快速迭代成了夏日的主流消费品类之一，占据了时 下"防晒经济"中的支柱地位。 京东销售数据指出，在618期间，平台原纱防晒衣销售额同比增长150%。而"脸基尼"、"遮阳帽+防晒口罩两件套"等细分防晒服配的成 交额，也呈同比翻倍趋势。另在6月初期，"什么值得买"平台上的防晒服配套面罩、袖套等产品GMV也环比增长超40%。可见在高温加 持下，那些能满足消费者特定防晒需求的产品，正愈发受到人们的青睐。 "除了防晒的基本功能外，越来越多消费者开始关注防晒衣的透气、耐磨、轻量化等复合功能；同时，通勤族和年轻群体作为防晒产 ...

Group 1 - The "cooling economy" is rapidly gaining traction due to recent high temperatures, with cooling apparel becoming a top choice for consumers [1] - In Jiaxing, a clothing store reported over 800 items shipped in a single morning, highlighting the demand for summer knitwear made from breathable materials [1] - Summer knitwear is breaking seasonal consumption barriers, with new lightweight and breathable products being favored by young women [1][2] Group 2 - A company introduced a summer collection featuring garments made from over 80% mulberry silk and around 18% cashmere, emphasizing lightweight and comfort [2] - Advanced technologies such as AI design systems and 3D seamless knitting are being widely adopted in fabric development and production processes [2] - The "NIX cooling smart clothing" has gained popularity online, capable of reducing perceived temperature significantly [2][3] Group 3 - The NIX smart vest incorporates cooling materials that can effectively lower body temperature through a physical state change at specified temperatures [3] - This innovative clothing has already been mass-produced and is being utilized in outdoor high-temperature work environments [4] - The combination of design updates and technological innovation is transforming the Zhejiang apparel industry, shifting from off-season to peak season [4]

Core Viewpoint - The article emphasizes the importance of selecting effective sun protection products, particularly focusing on the ultraviolet protection factor (UPF) for clothing and accessories to ensure adequate UV protection during summer [1][2][3][4]. Group 1: Sun Protection Clothing - Consumers should pay attention to labels indicating UV protection functionality and UPF values when selecting sun protection clothing, with UPF values greater than 40 being considered qualified [2][1]. - The fabric density and color of the clothing also play a significant role in UV protection, with denser fabrics and lighter colors generally providing better protection and comfort [2][1]. Group 2: Sun Protection Hats - Various types of sun protection hats are available, including open-top hats, wide-brimmed fisherman hats, and baseball caps, each suitable for different outdoor activities [3]. - When purchasing sun protection hats, consumers should look for those that explicitly state their UV protection standards and UPF values, ensuring they meet the requirement of UPF greater than 40 [3]. Group 3: Other Sun Protection Accessories - Additional sun protection items such as masks and sleeves are also important, with different styles available for various needs, including head-worn and neck-covering designs [4]. - Consumers should consider the UPF value and cooling properties of these accessories, ensuring they are purchased from reputable sources with complete label information [4].

Group 1 - The core idea of the articles revolves around the increasing popularity of gifts for Father's Day, with significant growth in search volumes for related products on platforms like JD.com [1][4][6] - JD.com reports a 32-fold year-on-year increase in searches for "Father's gifts," indicating a strong consumer interest in purchasing gifts for fathers [1] - Various categories of gifts are highlighted, including men's belts, fishing gear, and sports equipment, with notable double-digit growth in sales for these items [1][4][6] Group 2 - Specific products such as the Hai Lan Zhi Jia men's belt and wallet are emphasized for their practicality and style, catering to different occasions [3] - For sports enthusiasts, JD.com showcases popular fishing equipment and sports apparel, with discounts available during the Father's Day promotion [4] - High-end accessories like BOSS ties and Tissot watches are recommended for fathers who appreciate a refined lifestyle, along with unique gifts like gold coins for sentimental value [7] Group 3 - The promotion period coincides with JD.com's 618 shopping festival, offering various discounts and deals to attract consumers [1][9] - The campaign encourages consumers to explore gift options through the JD app, highlighting multiple promotional offers such as discounts and cross-store savings [9]