Group 1 - The article highlights the shift in consumer behavior among young people, particularly the rise of niche products like "sleeve white snow" that resonate with their interests and identities, contrasting with mainstream trends like Labubu [1][3][7] - Young consumers are increasingly driving demand for unique and personalized products, leading to a transformation in the market where small businesses can thrive by catering to these specific needs [2][8][12] - The success of products like "sleeve white snow" demonstrates that consumer demand is diverse and should not be underestimated, as it can lead to significant sales volumes even for smaller items [11][12][19] Group 2 - The article discusses the challenges faced by small businesses in adapting to changing consumer demands, emphasizing the need for platforms to support these businesses in product development and market entry [14][15][18] - It suggests that the traditional retail model, which favors large brands and established channels, limits opportunities for smaller players and leads to market homogenization [10][16] - The call for "e-commerce equity" indicates a need for a more balanced ecosystem where both large and small businesses can compete fairly, allowing for innovation and responsiveness to consumer trends [16][19][20]