Workflow
电商平权
icon
Search documents
不爱Labubu的JK少女,耍起“袖白雪”
3 6 Ke· 2025-06-12 12:15
Group 1 - The article highlights the shift in consumer behavior among young people, particularly the rise of niche products like "sleeve white snow" that resonate with their interests and identities, contrasting with mainstream trends like Labubu [1][3][7] - Young consumers are increasingly driving demand for unique and personalized products, leading to a transformation in the market where small businesses can thrive by catering to these specific needs [2][8][12] - The success of products like "sleeve white snow" demonstrates that consumer demand is diverse and should not be underestimated, as it can lead to significant sales volumes even for smaller items [11][12][19] Group 2 - The article discusses the challenges faced by small businesses in adapting to changing consumer demands, emphasizing the need for platforms to support these businesses in product development and market entry [14][15][18] - It suggests that the traditional retail model, which favors large brands and established channels, limits opportunities for smaller players and leads to market homogenization [10][16] - The call for "e-commerce equity" indicates a need for a more balanced ecosystem where both large and small businesses can compete fairly, allowing for innovation and responsiveness to consumer trends [16][19][20]
电商平台新战事:新需求呼唤新供给
Sou Hu Cai Jing· 2025-06-04 07:14
Group 1: Changing Consumer Landscape - The Chinese consumer landscape is undergoing significant changes, with examples from various sectors indicating that consumers are willing to spend, but only for quality experiences [2] - The rise of new tea beverage brands like Mixue Ice City and Ba Wang Cha Ji illustrates the demand for both affordability and premium offerings, with Mixue selling 9 billion cups at 5 yuan each and Ba Wang selling 600 million cups at 20 yuan each [2] - The film industry also reflects this trend, as evidenced by the performance of "Ne Zha 2," which has grossed over 15.8 billion yuan despite a lackluster performance from other films during the same period [2] Group 2: E-commerce Evolution - E-commerce platforms are focusing on improving the business environment and upgrading supply to meet diverse consumer needs, marking a new era of e-commerce equality [3][4] - The rapid growth of e-commerce in China has transformed economic relationships between urban and rural areas, allowing for greater access to a variety of products [5][6] Group 3: Supply and Demand Equality - E-commerce has democratized consumption opportunities, enabling rural consumers to access a wider range of products and prices, particularly through platforms like Pinduoduo and Douyin [5][6] - The emergence of e-commerce has allowed rural producers to reach national and global markets, significantly reducing information gaps and promoting consumption equality [8] Group 4: Changing Consumer Demands - Consumer demands are becoming increasingly segmented, with varying preferences based on income levels and regional differences, highlighting the need for e-commerce platforms to adapt [9][10] - The rise of diverse consumer needs presents opportunities for e-commerce platforms to innovate and upgrade their offerings [10] Group 5: Supply-Side Upgrades - E-commerce platforms are investing heavily in merchant support to drive supply-side upgrades, with initiatives from Douyin and Pinduoduo aimed at reducing costs for merchants [11] - Pinduoduo's "100 Billion Support" plan aims to invest over 100 billion yuan in the next three years to enhance the quality of the e-commerce ecosystem [11] Group 6: Market Dynamics - The traditional e-commerce model has led to a "Matthew Effect," where larger brands dominate market share, making it difficult for smaller players to compete [12][14] - Small and medium-sized businesses face challenges in advertising and marketing, which can hinder their ability to innovate and compete effectively [14] Group 7: Consumer Perception of Value - There is a misconception that higher prices equate to better quality, but this is not always the case, as demonstrated by various product examples [16] - The focus should be on providing good supply at reasonable prices, rather than solely on brand recognition or high price points [16] Group 8: E-commerce Growth and Challenges - The evolution of China's e-commerce market has been rapid, with online retail sales now surpassing those of the US and UK combined [20] - The current challenge for e-commerce platforms is to adapt to increasingly fragmented and personalized consumer demands, necessitating a rethinking of supply and demand dynamics [23]