Core Viewpoint - BOE (京东方) celebrates its five-year anniversary of the "Hello BOE" brand IP exhibition, showcasing over a hundred innovative technologies and products in collaboration with more than 20 partners, emphasizing the integration of display technology and future living [1] Group 1: Event Overview - The event features six immersive experience areas, highlighting BOE's leading technology brands and sustainable development achievements, along with a collaboration with Dunhuang Academy to demonstrate digital technology empowering traditional art [1][2] - BOE's Vice President and Chief Brand Officer stated that screens serve as the key to interconnectivity, bridging the digital world and real life, and the company aims to continue its "Screen IoT" development strategy [1] Group 2: Technology Showcase - The "Screen Powerhouse" area displays BOE's ADS Pro, f-OLED, and α-MLED technology brands, including an 85-inch UB Cell TV and various high-end flexible display products, showcasing advantages like ultra-smooth display and low power consumption [2] - The "Sustainable Good Screen" area focuses on BOE's first sustainable development brand "ONE," demonstrating the company's commitment to long-termism and sustainable practices across its operations and product lifecycle [2] Group 3: Cultural and Artistic Integration - The "Screen Dialogue" area showcases BOE's innovative technologies applied in cultural and artistic fields, including collaborations with cultural institutions to promote the digital transformation of the arts [3] - BOE's technologies, such as 8K ultra-high-definition solutions and naked-eye 3D displays, are used to bring traditional art, like Dunhuang murals, to a wider audience [3]