Group 1 - The core event is the "Gansu Supply and Marketing New Year Goods Fair," aimed at promoting local agricultural products and enhancing consumer engagement through various promotional activities [2][3] - The event features a diverse integration of "festival + market + exhibition + live streaming," offering limited-time discounts and promotions to stimulate consumer enthusiasm [2] - A wide range of high-quality local products, including Lanzhou lilies, Xigu red dates, specialty fruits, highland beef and lamb, quality rice, oil, traditional Chinese medicine, and cultural products, are showcased for convenient one-stop shopping [2] Group 2 - The two-day event is a practical implementation of comprehensive reforms in the supply and marketing system, facilitating urban-rural integration and enhancing the market competitiveness of the "Gansu flavor" brand [3] - The initiative effectively addresses the "last mile" issue in agricultural product distribution, ensuring farmers receive fair prices while providing consumers with tangible benefits [3] - The event is positioned as a community engagement opportunity, encouraging families and friends to explore local traditions and the charm of Gansu products [3]

Core Insights - The "Gansu Supply and Marketing New Year Goods Fair" was launched on January 9, 2023, in Lanzhou, aiming to promote consumption by integrating quality, affordability, and local culture [3] - The event featured over a hundred high-quality local products, including Lanzhou lilies, Xigu red dates, specialty fruits, highland beef and lamb, quality rice, oil, traditional Chinese medicine, and cultural products, attracting nearly 10,000 attendees [3][4] - The initiative is part of a broader effort by the Gansu Supply and Marketing Cooperative to enhance urban-rural integration and improve the market presence of local agricultural products [4] Group 1 - The event was co-hosted by multiple supply and marketing cooperatives and aimed to provide a one-stop shopping experience for local agricultural products [3] - The fair included a special promotion area for Gannan's agricultural products, facilitating direct connections between local producers and the Xigu market [3] - The "Supply and Marketing Direct Train" initiative effectively addressed the last-mile delivery challenge for agricultural products, benefiting both farmers and consumers [4] Group 2 - Consumers expressed satisfaction with the quality and pricing of the products, highlighting the event's role in ensuring food safety and affordability [4] - The fair is seen as a practical implementation of comprehensive reforms in the supply and marketing sector, contributing to the revitalization of the local economy during the festive season [4]