走进年货大集，在4辆供销直通车与20个摊位组成的展销区内，兰州百合、西固红枣、特色瓜果、高原牛羊 肉、优质米面油、地道中药材及文创产品等百余种优质好物悉数亮相，让市民在家门口就能享受到"供销+集 市"融合带来的便利，一站式采购到源头直供的正宗"甘味"农产品。 活动现场还专门设置甘南州农产品产销互联推介专场，搭建起甘南特色农产品与西固市场精准对接的高效桥 梁，为拓宽区域农产品销路、提升"甘味"品牌影响力筑牢根基。 据介绍，为期2天的供销年货大集促消费活动，是西固区供销社在省、市供销社指导下，深化供销综合改革， 服务城乡融合发展的生动实践，通过"供销直通车"进社区、进高校、进广场这一特色载体，有效打通了农产 品上行"最后一公里"，既让农民的"好产品"卖出好价钱，又让市民享受到实实在在的便利与实惠，进一步提 升了"甘味"品牌的市场知名度和竞争力。这个周末，不妨约上家人好友，奔赴金城公园赶供销大集，探寻陇 原地道年味，共同感受"甘味"魅力与供销温度。(记者 董永前 文/图) 来源：兰州日报 促销活动吸引众多市民前来采购 新春将至，年味渐浓。1月9日，由甘肃省供销合作社联合社、兰州市供销合作社联合社、甘南州供销合作社 ...

甘味互通 产销互联 供销年货大集一站式解锁西固年味 年货大集现场 每日甘肃网1月10日讯 据兰州晚报报道 1月9日，一场集品质、实惠与烟火气于一体的"甘味互通 产销互联"甘 肃供销年货大集促消费活动，在兰州市金城公园门口热闹开启。 此次活动由甘肃省供销合作社联合社、兰州市供销合作社联合社、甘南州供销合作社联合社及西固区4个相关 部门联合主办，甘肃供销农产品集团、兰州市农副公司等3家单位承办。 责任编辑：王辉文 此次年货大集促消费活动，是西固区供销社在省、市供销社指导下，深化供销综合改革、服务城乡融合发展 的生动实践。通过"供销直通车"进社区、进高校、进广场这一特色载体，有效打通了农产品上行"最后一公 里"，既让农民的"好产品"卖出好价钱，又让市民享受到实实在在的便利与实惠，在为双节期间消费市场注入 了强劲供销动能的同时，进一步提升了"甘味"品牌的市场知名度和竞争力。 记者 滕效宏 文/图 活动现场，在4辆"供销直通车"与40个展销帐篷组成的展示区内，兰州百合、西固红枣、特色瓜果、高原牛羊 肉、优质米面油、地道中药材及文创产品等百余种优质好物悉数亮相，吸引近万名市民到场逛集采购，让市 民在家门口就能享受到"供销 ...

现场展示：购销两旺受欢迎 12月28、29日的兰州大学城关校区校友广场热闹非凡。"头雁"培训实践课暨展销会上，60余家参展企业和他 们带来的百余种"甘味"农产品琳琅满目，吸引了大批师生和闻讯而来的市民现场品鉴和购买。 从祁连葡萄酒到静宁苹果，从宁夏枸杞（甘肃产区）到兰州百合，从苦水玫瑰到陇南武都的大红袍花椒…… 全方位展现了甘肃特色农业发展的丰硕成果。 兰大"头雁"培育显成效 "甘味"特优农产品走进校园 "头雁"学员乔建武展示本地特色农产品——瓜州毛辣子 每日甘肃网12月30日讯 据兰州晚报报道 为助力甘肃省乡村产业振兴，深化乡村产业振兴带头人培育成效， 12月28日至30日，兰州大学经济学院在城关校区、榆中校区相继开展"头雁"特优农产品品牌营销进兰大进市 区实践活动。 "今天来到兰州大学，主要是对我们甘肃特色中的特色——陇南的橄榄油进行一个展示和宣传。活动特别 好，通过这个平台，拉近了我们学员之间的距离，大家可以互相交流，共同为乡村振兴作贡献。"陇南陇锦 园油橄榄开发有限公司负责人王瑞说。 科技赋能：架起乡村振兴桥梁 据了解，此次展示活动依托甘肃省2025年乡村产业振兴带头人培育"头雁"项目品牌营销及企业管 ...

"甘味"是甘肃省精心打造的省级区域公用品牌。经过六年多深耕培育，已构建起涵盖55个区域公用品牌 和750个企业商标品牌的矩阵体系。其中，13个区域公用品牌入选农业农村部品牌精品培育计划，数量 居全国第五；6个品牌纳入中欧地理标志互认互保清单。"甘味"品牌还先后入选乡村产业振兴、商标品 牌建设等10余项全国典型案例。 每日甘肃网兰州讯（新甘肃·甘肃经济日报记者祁玉洁）12月20日，由《中国品牌》杂志、中国品牌网 主办的2025区域农业品牌年度盛典在北京举行。"甘味"品牌荣获"2025中国区域农业形象品牌影响力指 数TOP100"第1位，实现"五连冠"。同时，"静宁苹果""民勤蜜瓜""兰州百合""庆阳苹果""岷县当归"等5 个品牌入选"2025中国区域农业产业品牌影响力指数百强榜"。 责任编辑：王辉文 截至今年11月底，全国已开设"甘味"授权门店100家。2025年前三季度，全省"甘味"农产品销售额达292 亿元，同比增长28.76%。全省170余种特色农产品远销100多个国家和地区，出口额连续两年实现两位 数增长。"厚道甘肃·地道甘味"的品牌形象日益深入人心，已成为代表甘肃绿色优质农产品的鲜明标 识。 五连冠！ ...

Core Viewpoint - The company "Dingdong Maicai" is expanding its market presence by promoting regional specialty crabs, particularly the Yellow River and Tibetan Plateau crabs, through a nationwide supply chain strategy aimed at enhancing consumer awareness and accessibility of these products [2][3][11]. Group 1: Market Expansion and Sales Growth - Dingdong Maicai signed over 30 million yuan in direct procurement orders during the Yellow River crab catching ceremony, marking a significant step in its "Taste of China" initiative [2][5]. - The sales of Yellow River crabs are expected to double compared to last year, indicating strong market demand and growth potential for regional specialty products [3][10]. - The company is developing a comprehensive "crab map" that includes various crab types from different regions, breaking the consumer perception that crabs are primarily sourced from Yangcheng Lake [6][11]. Group 2: Unique Product Offerings - The Yellow River crabs are recognized for their unique flavor profile, attributed to the natural conditions of the region, allowing them to be market-ready 15 to 20 days earlier than crabs from other major lakes [8][10]. - Tibetan Plateau crabs, raised in high-altitude environments, are gaining recognition for their delicate texture and unique taste, challenging the notion that crabs can only thrive in low-altitude waters [11][14]. - Dingdong Maicai is implementing a direct procurement model in the Tibetan Plateau to ensure these unique crabs reach consumers quickly, with a promise of delivery within 48 hours [14][15]. Group 3: Supply Chain and Quality Control - The company emphasizes a robust supply chain strategy that includes standardized breeding and direct procurement, ensuring consistent quality and flavor of the crabs [15][21]. - Dingdong Maicai is developing a "Truth Source Intelligent System" to provide consumers with detailed information about the origin and quality of their purchased products, enhancing transparency and trust [22]. - The company's "4G" strategy focuses on delivering high-quality products while avoiding price wars, aiming for differentiation in a competitive market [16][21].

Group 1 - The core concept of the news is the innovative "airport online group buying" business launched by Gansu Civil Aviation Logistics Co., Ltd. in collaboration with "Travel and Tourism" to enhance the distribution of fresh agricultural products through air logistics, benefiting local economies and promoting rural revitalization [1][2] - The model integrates the advantages of air logistics, creating a closed-loop system from "field direct procurement to air express to airport pickup," significantly reducing the time and loss rates associated with transporting fresh produce [2][3] - The introduction of air logistics has reduced the loss rate of fresh products from over 20% to below 5%, while also increasing farmers' profits by 15%-20% through the elimination of intermediaries [2] Group 2 - The project aims to expand the model nationwide, with plans to implement weekly group purchases and promote it to major hubs like Beijing, Shanghai, and Guangzhou, ultimately creating a unique air consumption ecosystem for regional products [3] - The initial group purchase of products like Minqin melons and Lanzhou lilies has seen a strong market response, with over 3,000 orders on the first day, indicating consumer acceptance of the "airborne fresh goods" concept [2][3] - Travelers booking flights through the "Travel and Tourism" app can participate in limited-time group purchases, such as the Minqin melon at a promotional price of 30 yuan, enhancing the travel experience with fresh local flavors [3]

Core Viewpoint - The article discusses the competitive landscape of the fresh food e-commerce sector, highlighting Dingdong Maicai's strategic shift towards a quality-driven model, termed the "4G" strategy, which focuses on good users, good products, good services, and good mindset, aiming to avoid the pitfalls of subsidy-driven competition and industry homogenization [1][2][7]. Group 1: Strategic Shift - Dingdong Maicai announced its "4G" strategy to focus on product quality and differentiation rather than engaging in price wars and subsidy competition [1][7]. - The company has eliminated over 4,000 mediocre products in the past six months, increasing the proportion of quality product SKUs to 40% [6][7]. - The strategy emphasizes a return to the essence of products, with a focus on high-quality offerings that meet consumer demands for better taste, health, safety, and value [6][8]. Group 2: Financial Performance - Dingdong Maicai has achieved GAAP profitability for five consecutive quarters, validating its strategic approach in the current market environment [2]. - The company has reported significant growth in specific product categories, such as a 70% increase in transaction volume for Gobi vegetables and an 11.3% increase in user numbers for its premium black pork [8][15]. Group 3: Consumer Engagement - Approximately 30% of Dingdong Maicai's users are classified as "good users," contributing to 68.5% of total consumption and exhibiting a high repurchase rate of 94.5% [3][6]. - The company is focusing on health-oriented products, such as low GI foods, which have seen sales grow from under 1 million yuan in the first half of 2023 to nearly 60 million yuan in the same period of 2024 [9][13]. Group 4: Supply Chain and Innovation - Dingdong Maicai has developed a robust supply chain, with 574 fresh produce suppliers and 132 order-based vegetable suppliers, achieving a supplier base composition of 72% [13]. - The company utilizes a "digital brain" system to enhance product innovation and quality control, allowing for rapid market testing of new products within a week [14][15].