Core Insights - The Ningxia Hui Autonomous Region's Industrial and Information Technology Department has released the first batch of Ningxia Consumer Brand List, which includes 10 enterprise brands such as Xixia Beer and Wofu Bairui, as well as regional brands like Helan Mountain Red Wine and Zhongning Goji Berries [1] - The selection criteria for the consumer brands are based on product innovation, market competitiveness, brand influence, and cultural value [1] - The initiative aims to recognize high-quality local brands and promote the high-quality development of the consumer goods industry in Ningxia, serving as a key link between consumption and industry [1] Company Highlights - Xixia Brewing Company has focused on product innovation and expanding consumption scenarios while integrating sustainable development concepts into its production processes [1] - The company has achieved significant results, including a 45.8% reduction in water consumption and a 30.3% decrease in carbon emissions compared to 2015, while also providing approximately 7,500 tons of reclaimed water annually for municipal sanitation [1] Future Actions - The Ningxia Industrial and Information Technology Department plans to implement a "Three Products" enhancement action (increasing varieties, improving quality, and creating brands) to cultivate the consumer brand list and systematically promote high-quality industrial development [1] - The department will also strengthen the promotion of well-known enterprises through various channels to enhance brand influence and provide consumers with higher quality product offerings [1]