双方还围绕企业品牌打造、品牌赋能等方面展开深入交流，一致认为未来应进一步加强互动，探索全国平台与地方资源的协作空间。通过整合 各方资源，形成合力，共同推动宁夏品牌建设向更高水平迈进，让宁夏特色品牌走向全国，走向世界。 张殿龙副主任强调，此次走访调研不仅更直观地了解到宁夏本土品牌的发展潜力与实际需求，也为全国性品牌服务资源与地方特色品牌的精准 对接提供了重要参考。后续，《品牌中国》栏目将持续关注宁夏品牌的成长动态，为宁夏品牌拓展视野、链接机遇提供支持，切实为宁夏特色 品牌走向更广阔的发展舞台助力。（记录者：阿娜巴德） 在调研过程中，闫政秘书长详细介绍了宁夏品牌研究会的核心职能以及服务宁夏本土品牌的实践成果。目前，宁夏特色产业发展态势良好，像 枸杞、滩羊、葡萄酒等产业具备一定规模与资源优势，但品牌建设方面仍存在诸多问题。品牌培育体系尚不完善，多数企业品牌意识薄弱，缺 乏专业品牌建设规划与投入；品牌影响力不足，在全国乃至国际市场上的知名度、美誉度和竞争力有待提升；产品差异化不明显，同质化竞争 严重，难以在市场中脱颖而出；宣传推广力度不够，营销手段和渠道较为单一，未能充分挖掘品牌价值。 针对这些问题，张殿龙副主任表示 ...

Core Insights - Ningxia is focusing on developing its unique industrial advantages, particularly in modern coal chemical and clean energy industries, as well as specialty agriculture like goji berries and wine production [1][5][6] Group 1: Industrial Development - The Ningdong Gobi Desert hosts the world's largest indirect coal liquefaction project, converting 60,000 tons of coal daily into high-value products such as aviation fuel and high-end lubricants [1] - Ningxia has initiated a three-year action plan for high-quality development of its specialty industries, emphasizing the enhancement of industrial chains, bases, parks, and clusters [1][6] - The region aims to establish billion-yuan industrial chains and clusters in advanced photovoltaic, high-end equipment, and modern chemical industries [6] Group 2: Technological Innovation - Ningxia is promoting deep integration of technological innovation with industrial development, with a focus on modern coal chemical, clean energy, and specialty agriculture [2] - The region's R&D expenditure has increased by an average of 12.8% annually over the past three years, with over 80% of this funding coming from enterprises [2] - Key technological breakthroughs are targeted in areas such as coal-oil-gas coupling and high-value processing of goji berries, with over 100 major technical challenges to be addressed this year [3] Group 3: Ecological and Sustainable Development - Ningxia is committed to ecological and green development, transforming 400,000 acres of abandoned mining areas into vineyards, achieving an annual water savings of 15 million cubic meters [5] - The region's modern coal chemical industry aims to increase the proportion of clean energy usage to 50% this year, with significant water recycling initiatives [4][5] - The integration of economic and ecological benefits is a priority, with plans to enhance the green development of specialty industries [4][6]