Core Insights - The real estate industry is transitioning from a "seller's market" to a "buyer's market," as traditional sales efficiency-driven models are failing in the current stock game phase [1] - Beike Group has launched the "One Body Three Wings" strategy, establishing the Beihome business line, which has successfully implemented projects in 11 cities and partnered with several prominent developers [1][11] - The Beichen S1 project in Chengdu exemplifies a new development model that prioritizes product quality over cost efficiency, achieving significant market success shortly after launch [1][3] Group 1: Strategic Initiatives - Beike Group's Beihome has established 17 projects across 11 cities, collaborating with top developers like China Overseas Land & Investment and China State Construction Engineering [1] - The Beichen S1 project has redefined luxury housing standards, ranking second in the luxury housing sales in Chengdu within a month of opening [1][3] - The project emphasizes a customer-centric approach, moving away from traditional design standards to meet actual customer needs [2][3] Group 2: Product Development and Design - The design philosophy of Beihome focuses on delivering what customers truly want, avoiding unnecessary luxury features that do not enhance long-term usability [2][3] - Beichen S1 incorporates innovative features such as optimized building orientation for better views and practical amenities tailored to resident needs [3][4] - The project has invested in smart home technology, integrating a comprehensive system that enhances living comfort and prepares for future technological advancements [5] Group 3: Market Adaptation and Customer Engagement - Beihome's C2M (Customer to Manufacturer) model is being validated through various projects, demonstrating its adaptability across different market conditions and customer demographics [6][9] - The company has successfully identified and addressed real customer needs in different regions, leading to strong sales performance in new developments [6][7] - The C2M approach is not merely a marketing tool but a comprehensive methodology that informs all stages of development, from land acquisition to sales [8][9] Group 4: Industry Trends and Future Outlook - The real estate market is shifting towards a focus on long-term living experiences rather than short-term investment returns, with a growing emphasis on customer satisfaction [8][10] - Beihome's approach is positioned as a response to the increasing competition from existing properties, aiming to enhance project success rates through data-driven insights [9][10] - The company is expanding its operations across major cities in China, establishing a presence in over ten key markets [11]