Core Insights - The "first store" and "first launch" trends are significantly enhancing consumer experiences in Xi'an during the National Day and Mid-Autumn Festival holidays, attracting more visitors to shopping districts [1][6] - The introduction of various first stores, including trendy toys, unique dining options, and outdoor gear, is revitalizing the commercial landscape of Xi'an, providing diverse shopping experiences [1][4] Group 1: First Store Economy - The opening of the SUPER RARE first store in Xi'an has quickly become a popular destination for young consumers, with many limited edition products selling out within hours [3] - Nearly 50 first stores across various sectors, including light dining and outdoor sports, have opened this year, significantly increasing foot traffic in shopping centers, with some restaurants seeing a fourfold increase in visitors during the holiday [4] - The "first store economy" is not just about product availability but focuses on enhancing consumer experiences through unique settings and high-quality services [4][8] Group 2: Market Dynamics - The trend of first stores is spreading across other shopping areas in Xi'an, with new fashion and bakery brands opening, contributing to a vibrant shopping atmosphere [6] - Data indicates that by the first half of 2025, Xi'an is expected to see the addition of 110 new first stores and 55 launch events, indicating a robust economic impact from these initiatives [6] - The combination of Xi'an's large consumer market and rich cultural heritage creates a favorable environment for brand development, supported by various policies that facilitate the establishment of first stores [8]