Core Insights - Hefei's consumer capacity has been continuously improving, with significant progress in cultivating regional consumption centers and stimulating market vitality [1] - The opening of the Yonghui Supermarket's new store in Hefei marks the company's eleventh store in the city and the third in the Yao Hai District, indicating a strategic expansion into lower-tier markets [1] Product Structure Optimization - Yonghui has implemented a "product-first" strategy, restructuring its product offerings into three main pillars: "Top Brands," "Yonghui Custom," and "Quality Yonghui" [2] - The store has reduced its product range from 13,883 items to 10,978, with a new addition of 4,539 items, resulting in a 41.3% increase in new products [2] - The proportion of fresh food items has increased from 4.8% to 13%, with a simultaneous rise in imported goods to meet consumer demands for quality and variety [2] Own Brand Expansion - Yonghui plans to develop 500 own-brand products over the next five years, with several items already available in the new store, including orange juice, laundry detergent, and organic vegetables [4] - The fresh food section features a variety of high-quality products, including organic vegetables and premium fruits, alongside a selection of meats and seafood [4] Enhanced Environment and Services - The store has improved its shopping environment by removing mandatory pathways and standardizing shelf heights to create a more open layout [6] - Various customer services have been introduced, including meat processing, seafood cleaning, and additional amenities like health measurement tools and mobile charging stations [6] Pricing Strategy - The store employs a pricing mechanism for fresh-cut fruits and juices, offering discounts based on the time since production, with a focus on selling fresh items only [8] Community Life Center Development - The external rental area of approximately 2,500 square meters includes 25 merchants across various categories, aiming to create a community service platform [9] - Partnerships with well-known brands such as KFC and Luckin Coffee have been established to enhance the dining and entertainment options available in the store [10] Market Strategy and Future Plans - The new store represents Yonghui's commitment to deepening its presence in the Anhui market and supporting local consumption upgrades [11] - The CEO of Yonghui has reported an average customer traffic increase of 80% in remodeled stores, with over 60% of stabilized stores achieving higher profitability than in the past five years [11]