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安顺经开区:“避暑购房”模式火热 旅居康养助推楼市“盛夏”
Sou Hu Cai Jing· 2025-07-10 03:08
Core Viewpoint - The Anshun Economic Development Zone is experiencing a surge in real estate sales driven by a "healthcare + housing" model, attracting many out-of-town visitors seeking a summer retreat [1][3]. Group 1: Real Estate Sales Growth - The "healthcare + housing" model has led to significant increases in real estate sales since May, with diverse offerings in retirement, vacation, and cultural tourism becoming increasingly popular among out-of-town buyers [1][3]. - The "Xihu Mountain Water" sales office has seen a large influx of buyers from both within and outside the province, highlighting the appeal of the newly upgraded "fourth-generation housing" projects [3]. Group 2: Marketing and Promotion Strategies - Anshun Economic Development Zone is enhancing its promotional efforts by collaborating with real estate associations to market the area nationwide, aiming to attract more out-of-town visitors [3][5]. - The zone is leveraging "familiarity effects" by utilizing "seed customers" to encourage potential buyers, while also integrating out-of-town purchasers into the "new citizen" category to provide better service and support [3][5]. Group 3: Service Enhancements for New Citizens - A leadership group has been established to improve services for out-of-town buyers, focusing on one-stop services in areas such as housing discounts, healthcare, and education [5]. - The zone is committed to transitioning from rapid sales to refined services, enhancing the living experience and sense of belonging for new residents [5]. Group 4: Cultural and Recreational Activities - Anshun Economic Development Zone is organizing various cultural and entertainment activities to encourage visitors to stay longer and return, promoting a vibrant community atmosphere [5][7]. - The zone is actively promoting its 21°C city image through targeted marketing efforts in regions like Zhejiang, Guangdong, and Hunan to attract more visitors [5][7]. Group 5: Future Development Plans - Future strategies will focus on leveraging the region's ecological and cultural advantages to promote summer retreats and year-round wellness tourism [7]. - The development will explore synergies between tourism and various sectors, including low-altitude economy, education, culture, healthcare, real estate, and gastronomy [7].