康养旅居

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贵州兴义:北纬25度的康养“引力场”
Xin Jing Bao· 2025-09-12 06:01
Core Viewpoint - The articles highlight the growing appeal of Xingyi City in Guizhou as a health and wellness destination, attracting individuals from various regions seeking a better quality of life and retirement options due to its favorable climate and natural beauty [1][9]. Group 1: Location and Environment - Xingyi City is located at the intersection of Guizhou, Yunnan, and Guangxi provinces, known for its advantageous geographical position and natural resources [1]. - The city boasts an average altitude of 1200 meters and is recognized for its "golden climate zone" and "golden altitude range," making it ideal for human habitation [1]. Group 2: Health and Wellness Tourism - Xingyi has developed a brand around health and wellness tourism, with initiatives to enhance its reputation as a "health resort" and "cultural Xingyi" [1][8]. - The establishment of the Naju·Heyuan Health and Wellness Town, which covers 6000 acres and has an investment of approximately 850 million yuan, aims to create a comprehensive tourism destination focused on health and wellness [5][6]. Group 3: Community and Lifestyle - The influx of new residents, including marathon enthusiasts and retirees, has led to the formation of community groups and social networks, enhancing the sense of belonging among newcomers [3][7]. - The local culture and community support have been significant factors in attracting individuals to settle in Xingyi, with many expressing a strong emotional connection to the area [7][9]. Group 4: Economic Development - The city has seen a rise in real estate development, with a reported 22.75% of property purchases made by individuals from outside the province this year [9]. - Policies have been implemented to promote the "health and wellness" industry, including action plans to build a comprehensive "health+" industry system [8][9].
宁夏培育旅居养老新业态 发布特色康养旅居线路及产品
Zhong Guo Xin Wen Wang· 2025-09-02 13:37
Core Viewpoint - Ningxia is rapidly developing a new model of elderly care tourism, leveraging its unique natural resources, cultural heritage, and policy support to create specialized health and wellness travel routes and products [1][2] Group 1: Development of Elderly Care Tourism - Ningxia has inherent advantages for developing health and wellness tourism, including a temperate continental climate suitable for "sunshine health care," rich ecological resources like forests and wetlands, and abundant hot spring resources [1] - The region is known as the "Home of Goji Berries," which are widely used in health foods and traditional Chinese medicine, enhancing its appeal in the health tourism sector [1] Group 2: New Tourism Routes and Products - Ningxia has actively cultivated new elderly care tourism models, developing ecological health tourism and attracting elderly "snowbird" tourists from southern regions through various retirement apartments and wellness centers [2] - Five distinctive health and wellness travel routes have been launched, including "Cool and Eternal: The Origin of Qi," "Drunken Slow Life at Helan Mountain," "Yellow River Culture: Organic Nourishment," "Desert Starry Sky: Natural Ecological Experience," and "Industrial Memory: Nostalgic Ecological Health" [2] Group 3: Collaboration and Future Plans - In May, Ningxia signed a cooperation framework agreement with the Beijing Aging Industry Association to establish a collaborative mechanism for health and wellness tourism, targeting the Beijing market with specific travel products [2] - Future plans include leveraging Ningxia's cultural tourism resources, exploring local specialties, and collaborating with service providers to develop customized health and wellness travel services for elderly tourists [2]
有料、有趣、有深度 暑期旅游“热”力全开 多元业态激发经济新活力
Yang Shi Wang· 2025-09-02 08:13
Group 1 - The summer tourism market has seen a significant increase in consumer enthusiasm, characterized by diverse and high-quality cultural and tourism consumption [1][2] - The peak travel period began in early July, coinciding with school holidays, with family trips dominating the market, accounting for approximately 80% of bookings [4][6] - The number of travelers, spending, and travel distances have reached historical highs, with a notable increase in cross-province travel and self-driving tourism [6][8] Group 2 - Popular tourist destinations include Shanxi for its ancient architecture, Xinjiang for its natural beauty, and Yunnan for its pleasant climate and diverse cultures, with some regions experiencing over 200% growth in orders [8][10] - County-level tourism is thriving, with a 42% year-on-year increase in orders, driven by younger consumers seeking authentic local experiences [10][12] - The demand for summer cooling tourism has surged, with night economy activities and technology-driven tourism becoming new highlights [12][15] Group 3 - The inbound tourism market is booming, influenced by relaxed visa policies, with foreign tourists seeking deeper cultural experiences in China [17][19] - The trend of "China tours" is gaining popularity, with foreign visitors increasingly interested in local culture and shopping experiences [19][20] - Major cities like Shanghai, Shenzhen, and Beijing are leading destinations for inbound tourists, who are exploring beyond traditional coastal hubs [20]
2025年我国康养市场规模预计达9.5万亿元 康养旅居 “慢游”撬动大市场(大数据观察)
Ren Min Ri Bao· 2025-07-21 22:10
Core Viewpoint - The development of health and wellness tourism, integrating health care and travel, is gaining momentum in various regions of China, supported by government policies aimed at enhancing elderly care services and promoting local economic growth [1][2][4]. Group 1: Health and Wellness Tourism Development - The concept of health and wellness tourism combines health maintenance with travel experiences, as highlighted by the government's encouragement to develop new business models in this sector [1]. - Regions like Henan's Yanling County, Hainan's Boao Town, and Sichuan's Xianjia Village are emerging as key players in the health tourism industry, offering unique experiences that cater to both relaxation and health needs [1][4][7]. Group 2: Regional Highlights - Yanling County, known as "China's Flowerwood Town," has transformed its flower industry into a health tourism model, attracting over 500,000 visitors last year, with the health tourism industry generating a value of 15.61 billion yuan, accounting for 38.8% of the county's GDP [2][3]. - Boao Town in Hainan has become a popular destination for medical tourism, with a focus on providing comprehensive health management services, including health assessments and personalized wellness plans [4][5]. - Xianjia Village in Sichuan has developed a robust health tourism market, with over 400 households involved in the industry, accommodating up to 15,000 visitors daily, and achieving an annual income per capita exceeding 30,000 yuan [7][8]. Group 3: Industry Growth and Future Prospects - The health tourism sector is witnessing significant growth, with Boao's medical tourism facilities receiving 111,500 medical tourists in the first quarter of this year, marking a 29.8% increase year-on-year [6]. - The integration of health services with tourism is attracting international visitors, with policies facilitating easier access for foreign tourists, thereby enhancing the appeal of these regions as health tourism destinations [5][6].
沉浸体验未来养老,北京老博会将在十月举办“智”敬银发族
Xin Jing Bao· 2025-07-19 11:19
Core Viewpoint - The 11th Beijing International Aging Industry Expo will take place from October 29 to 31, focusing on the theme "Smart Enjoyment of Silver Age and Care for All" and showcasing new achievements in the integration and development of the aging industry [1] Group 1: Event Overview - The expo will be held at the National Convention Center Phase II, expanding the exhibition area to 10,000 square meters with six major exhibition zones, including travel and health care, smart elderly care technology, and age-friendly facilities [1] - Over 200 exhibitors are expected to participate, highlighting the expo's significance in the aging industry [1] Group 2: Key Features and Innovations - The expo will emphasize three main features: technology leadership, scenario-based experiences, and full industry chain coverage [1] - A special focus will be on the needs of the "gray-haired" demographic, which constitutes two-thirds of the attendees, primarily aged between 55 and 75, indicating their purchasing power and decision-making capabilities [2] Group 3: Specialized Activities - The expo will include a dedicated experience area for smart elderly care, showcasing applications of AI health monitoring and smart home technologies [3] - Various activities such as health lectures, traditional food experiences, and a "Silver Age Life Market" will be organized to enhance the experience for elderly attendees [3] - Five major initiatives will be implemented to increase the expo's attractiveness, including barrier-free access, health lectures, cultural experiences, policy consultation sessions, and family interaction areas [3]
安顺经开区:“避暑购房”模式火热 旅居康养助推楼市“盛夏”
Sou Hu Cai Jing· 2025-07-10 03:08
Core Viewpoint - The Anshun Economic Development Zone is experiencing a surge in real estate sales driven by a "healthcare + housing" model, attracting many out-of-town visitors seeking a summer retreat [1][3]. Group 1: Real Estate Sales Growth - The "healthcare + housing" model has led to significant increases in real estate sales since May, with diverse offerings in retirement, vacation, and cultural tourism becoming increasingly popular among out-of-town buyers [1][3]. - The "Xihu Mountain Water" sales office has seen a large influx of buyers from both within and outside the province, highlighting the appeal of the newly upgraded "fourth-generation housing" projects [3]. Group 2: Marketing and Promotion Strategies - Anshun Economic Development Zone is enhancing its promotional efforts by collaborating with real estate associations to market the area nationwide, aiming to attract more out-of-town visitors [3][5]. - The zone is leveraging "familiarity effects" by utilizing "seed customers" to encourage potential buyers, while also integrating out-of-town purchasers into the "new citizen" category to provide better service and support [3][5]. Group 3: Service Enhancements for New Citizens - A leadership group has been established to improve services for out-of-town buyers, focusing on one-stop services in areas such as housing discounts, healthcare, and education [5]. - The zone is committed to transitioning from rapid sales to refined services, enhancing the living experience and sense of belonging for new residents [5]. Group 4: Cultural and Recreational Activities - Anshun Economic Development Zone is organizing various cultural and entertainment activities to encourage visitors to stay longer and return, promoting a vibrant community atmosphere [5][7]. - The zone is actively promoting its 21°C city image through targeted marketing efforts in regions like Zhejiang, Guangdong, and Hunan to attract more visitors [5][7]. Group 5: Future Development Plans - Future strategies will focus on leveraging the region's ecological and cultural advantages to promote summer retreats and year-round wellness tourism [7]. - The development will explore synergies between tourism and various sectors, including low-altitude economy, education, culture, healthcare, real estate, and gastronomy [7].
健康消费,供给与需求双向奔赴(健康焦点)
Ren Min Ri Bao· 2025-05-15 21:58
Group 1: Health Consumption Promotion - The Ministry of Commerce and the National Health Commission, along with 12 other departments, have jointly issued a plan to promote health consumption, focusing on ten key tasks such as enhancing healthy dietary consumption and optimizing the market supply of special foods [1] - The health consumption market is expanding as public awareness of health increases, with new business models and scenarios emerging, making health consumption a new growth point for boosting overall consumption [1] Group 2: Traditional Chinese Medicine (TCM) Night Market - The TCM cultural night market in Jiangxi has become a vibrant venue, attracting young people to experience TCM through various activities such as making herbal sachets and tasting medicinal cuisine [2][3] - The night market features 150 stalls and nine exhibition areas, promoting TCM culture while meeting public demand for health and wellness [3][4] Group 3: Fitness and Sports Consumption - The "Jinling Matrix" sports complex in Nanjing offers diverse fitness activities, transforming traditional parks into multi-functional consumption spaces that combine sports, leisure, and commerce [6][7] - The integration of sports and tourism in urban parks is redefining outdoor exercise, providing comprehensive service experiences and promoting a healthy lifestyle among city residents [8] Group 4: Health Tourism and Wellness - The "Kangyang Town" in Yunnan, known for its abundant Dendrobium, has become a health tourism destination, attracting visitors with its unique offerings such as Dendrobium cuisine and traditional medical services [9][10] - The local government plans to develop new business models around health tourism, enhancing the brand's visibility and integrating various health and wellness services [11][12]