转自：北京日报客户端 12月18日，随着"星光·燕赵号"最美的青春主题列车从北京站缓缓驶出，2025/2026河北承德冰雪温泉旅 游季以一种全新的方式拉开帷幕。 随着列车抵达隆化站后，一场浓缩地域特色的文化展示活动精彩上演。站台上，图文展板集中呈现了旅 游季的重点活动与精品线路，宛如一张立体的"承德冬季旅游地图"。国家级非遗《二贵摔跤》诙谐登 场，演员身着传统服饰演绎民间智慧；围场蒙古族歌舞队献上马头琴演奏与长调合唱，尽显民族风情。 现场设置的"隆化暖饮驿站"，供应金露梅山茶、温泉咖啡、杏仁咖啡等本地特色饮品。其中，以天然温 泉水冲泡的"温泉咖啡"，巧妙融合生态资源与现代生活方式，成为本次旅游季"康养旅居"理念的生动体 现。这短短十几分钟，不仅是一次文化展示，更是一次城市形象的立体输出，展现了承德各县区因地制 宜、各美其美的文旅发展格局。 当列车抵达承德站，活动并未在此落幕，而是将终点设在"京津冀北极村雪乡·林场时光1962"景区。沿 途，雪野无垠，林海苍茫，风景将人们的思绪引至上世纪六十年代的造林岁月。在景区高度还原的实景 中，一场沉浸式体验随之展开：嘉宾于篝火旁讲述青春故事，在地窨子里复刻劳动场景。每一步 ...

Core Insights - The launch of the Xinhua Insurance Huizhou Leisure Base marks a significant step in the company's expansion into the high-quality health and wellness tourism sector, supported by the Huangshan municipal government [1] - The "Xinhua Yue" leisure service network has achieved nationwide coverage with 55 projects across 45 cities, addressing the challenges of an aging population and contributing to the development of the silver economy [1] Group 1: Market Context - China's aging population is projected to exceed 400 million by around 2035, accounting for over 30% of the total population, indicating a shift in consumer demand from survival to development and enjoyment [2] - The leisure and tourism market for elderly care in China is expected to reach 670 billion yuan by 2024, with total tourism consumption by the elderly projected to surpass 2.4 trillion yuan by 2050, highlighting a significant market opportunity [2] Group 2: Project Details - The Xinhua Insurance Huizhou Leisure Base integrates national ecological and cultural resources, transforming standardized services into unique experiences, situated in a region with a 84.78% forest coverage rate and recognized as a "natural oxygen bar" [3] - The project spans 1,100 acres and will be developed in five phases, focusing on health and wellness, combining cultural experiences with modern living environments [3] Group 3: Service Network Development - Xinhua Insurance is enhancing its service offerings by creating a high-quality, customizable customer service network, responding to the evolving demands of the population [4] - By November 2025, Xinhua Insurance plans to establish 53 quality health and wellness communities in 37 cities and 55 leisure projects in 45 cities, forming a national network framework [4] Group 4: Financial Strength - Xinhua Insurance, established in 1996, has a total asset scale of 1.83 trillion yuan and serves approximately 32 million individual clients and 78,000 institutional clients, supported by over 1,700 branches nationwide [5] - The company reported a total investment income of 79.687 billion yuan in 2024, a year-on-year increase of 251.6%, with a stable annualized total investment return rate of 8.6% in the first three quarters of 2025 [5] Group 5: Strategic Importance - The opening of the Huizhou Leisure Base represents a milestone in Xinhua Insurance's systematic health and wellness strategy, reflecting the company's commitment to building a trusted health and wellness service platform for the public [6] - The initiative aligns with national strategic priorities and societal concerns regarding health and aging, showcasing the company's responsibility and commitment to enhancing public welfare [6]

Group 1 - The core idea of the article is that the insurance industry is increasingly focusing on the "travel and health" sector as a new opportunity in the aging economy, integrating health protection, travel experiences, and quality living for the elderly [1][3][4] - Xinhua Insurance has launched a new health and wellness base in Huizhou, enhancing its travel and health strategy, and has established a network covering 45 cities and 55 projects nationwide [2][4] - The market for travel and health services is expected to grow significantly, driven by government policies aimed at promoting elderly welfare and the integration of tourism and health services [3][5] Group 2 - The insurance industry has adopted a "light asset, heavy service" model, collaborating with hotels and third-party service providers to expand travel and health communities [4][5] - Challenges in the travel and health industry include service standardization, emergency support, and talent supply, which companies like Xinhua Insurance are addressing through rigorous partner selection and ongoing project evaluations [5][6] - The future of the insurance travel and health sector is expected to see increased competition, a growing elderly demographic, and higher consumer expectations for service quality [6]

Core Points - The event held in Beijing showcased the winter charm and investment value of Yangzhou through various forms such as cultural tourism promotion, project displays, cooperation agreements, and themed markets [1][3] - Yangzhou aims to accelerate the attraction and construction of cultural tourism projects, striving to build an international cultural tourism city with "cultural prosperity and tourism co-prosperity" [3] Project Promotion - The event featured performances and highlighted Yangzhou's cultural and ecological advantages, promoting key projects like the North City Moat Cultural Tourism Cluster Phase II and the immersive Tang-style scenic area "Great Canal Boat" [3][5] - The promotion emphasized Yangzhou's status as a "World Food Capital," showcasing winter culinary delights such as Yangzhou breakfast and classic Huaiyang dishes, which serve as a strong attraction for tourists [5] Signing Ceremony - The event announced over 200 unique winter cultural tourism activities planned from December 2025 to February 2026, along with the distribution of 15 million yuan in cultural tourism consumption vouchers for visitors [7] - Multiple cooperation projects were signed, covering areas such as cultural tourism project collaboration, customer source delivery, and promotional synergy [7]

本报（chinatimes.net.cn）记者李凯旋 北京报道 近年来，随着人们生活水平的提高和健康意识的增强，康养旅居产业呈现出迅猛发展的态势。同时，伴 随着北方地区的气温逐渐走低，旅居市场又开始了一年一度的旺季。《华夏时报》记者注意到，环京部 分区域得益于自然优势和交通优势，正在成为北京客群的康养旅居目的地之一。 值得关注的是，康养旅居项目普遍注重自然景观，但在医疗配套上一直较为欠缺。如何构建医疗齐全的 康养旅居项目则成为了吸引老年人入住的关键。 旅居热再起 此外，近年来，为了吸引更多的北京老人来康养旅居，张家口还积极承接康养资源，打造环京养老医 养、运动、社区、温泉、生态等康养示范区及京张高铁沿线康养示范带。 破解"轻医疗"难题 除了河北张家口之外，承德兴隆也因优质温泉、自然景观等条件成为北京客群康养的选择地之一。不可 否认，当前，康养旅居的主要客户群体依旧是老年人。但是自然景观较为优美的地方，普遍交通和医疗 设施不够完善，这成为许多老年人康养旅居的后顾之忧。 那么，康养旅居项目该如何破解"轻医疗"的难题？以兴隆的北京山谷为例，《华夏时报》记者注意到， 北京山谷项目内新落地了中国电建康复中心，是区域内少 ...

Core Insights - The article discusses the transformation of the traditional medicinal herb market in Zhejiang's Pan'an County into a modern health and wellness tourism destination, appealing to younger visitors [1][4]. Group 1: Industry Transformation - Pan'an County, known as "the hometown of Chinese medicinal materials," is undergoing a significant industrial value reconstruction, shifting from a traditional production and trading hub to a modern health and wellness experience location [1][4]. - The opening of the Hangzhou-Wenzhou high-speed railway presents a prime opportunity for Pan'an's development, emphasizing the need to adapt to market demands rather than relying solely on existing resources [3][4]. Group 2: Cultural and Tourism Integration - The local government has introduced a three-year action plan focusing on the integration of cultural, tourism, and health industries, aiming for sustainable development through wellness tourism [4]. - The Jiangnan Medicine Town's health expo center has become a new highlight, showcasing traditional medicinal practices and attracting families for educational travel experiences [4]. Group 3: Market Adaptation - There is a noticeable shift in the demographic of visitors, with an increasing number of young tourists interested in health-oriented products, such as trendy freeze-dried fruits [4]. - Experts suggest that Pan'an should develop signature medicinal dishes and enhance marketing strategies to attract visitors from major markets like Shanghai [7].

Core Insights - The trend of "southern migration" for winter escape is gaining momentum, with a significant increase in flight bookings to warmer destinations like Hainan, Yunnan, and Guangxi, showing a year-on-year growth of approximately 100% from October 18 to November 10 [1][2] - There is a notable shift towards lesser-known destinations such as Jian Shui in Yunnan and Ba Ma in Guangxi, indicating a desire for new experiences among travelers [2] - The middle-aged and elderly demographic remains the primary market for winter travel, accounting for nearly 35% of travel participants [3] Travel Trends - The booking volume for long-term stays in southern provinces has increased by about 20% year-on-year, with a more than 10% rise in bookings for stays of 7 days or more [4] - The demand for larger accommodations is evident, with over 81% of long-term stay bookings being for multi-bedroom properties, particularly those with three beds, which saw a growth of over 22% [4] Popular Activities - The "hot spring +" vacation model is becoming increasingly popular, with significant booking activity in hot spring resorts and hotels in locations like Tengchong and Guangzhou [5] Market Preparation - Travel companies are proactively preparing for the upcoming New Year and Spring Festival markets, with enhanced product offerings that include cultural experiences and family-friendly activities [6][7] - The extended 9-day holiday for the 2026 Spring Festival is influencing family travel plans, prompting families to coordinate longer trips to popular destinations like Hainan [6][7]

Core Insights - The trend of "southern migration" for winter escape is gaining momentum among middle-aged and elderly tourists, with flight bookings to warm destinations like Hainan, Yunnan, and Guangxi seeing a year-on-year increase of approximately 100% from October 18 to November 10 [1][3] - There is a growing interest in lesser-known destinations such as Jian Shui in Yunnan and Ba Ma in Guangxi, alongside traditional spots like Sanya and Guangzhou, indicating a shift in tourist preferences [3][4] - The demand for long-term stays, particularly for 7 days or more, has increased by over 10%, with middle-aged travelers making up a significant portion of this market [6][4] Travel Trends - Popular winter escape destinations are primarily located in Guangdong, Hainan, Guangxi, and Yunnan, with Sanya, Guangzhou, and Guilin leading in booking popularity [3] - The "hot spring+" vacation model is becoming increasingly popular, with significant booking activity in areas known for their hot springs, such as Tengchong and Guangzhou [7] Market Dynamics - The upcoming 2026 Spring Festival, which will feature a 9-day holiday, is prompting families to plan long trips, further boosting the winter travel market [9] - Travel companies are proactively preparing for the New Year and Spring Festival markets by diversifying their offerings, including cultural experiences and family-friendly activities [10]

Core Insights - The 11th Beijing International Aging Industry Expo (referred to as "Aging Expo") commenced on October 29, 2025, focusing on the quality of life needs of the elderly in the new era [1] Group 1: Event Overview - The exhibition area of this year's Aging Expo reached 11,000 square meters, significantly larger than previous editions [1] - Over 200 industry enterprises participated, showcasing projects and products in six core areas: travel and health care, smart elderly care technology, age-friendly facilities and products, elderly services, medical care services and products, and elderly financial services and products [1] Group 2: Thematic Focus - The expo emphasized themes such as smart elderly care, integrated medical and elderly care, age-friendly renovations, elderly care services, health tourism, and elderly finance [1] - A smart elderly care experience area was set up to allow seniors to experience the convenience of smart home and health monitoring technologies [1] Group 3: Community Engagement - Activities such as the Silver Age Market, health consultations, and public lectures were organized to address the real needs of the elderly in areas like healthcare, legal matters, and finance [1] - The travel and health care segment aimed to integrate resources from the Beijing-Tianjin-Hebei region, offering unique travel routes such as desert therapy and seaside vacations [1]

Core Insights - The trend of consumption upgrading is shifting towards the life and health sector, moving from spontaneous travel to a focus on healing and wellness [1] Group 1: Industry Trends - The CCTV-2 program "Consumer Advocacy" highlighted the emerging trend of integrating healthcare with vacation experiences, particularly through the Boao Yiling Life Care Center in Hainan [3] - The innovative model of "medical + vacation" is reshaping high-end health and wellness experiences, catering to the growing demand for quality health living [3] Group 2: Company Highlights - Boao Yiling Life Care Center has successfully attracted users who have chosen to undergo therapy there 25 times, indicating strong customer loyalty and satisfaction [3] - The center's unique life care philosophy is positioned to meet the aspirations of individuals seeking high-quality health lifestyles, thus leading the new trend in health and wellness tourism [3]