从目的地来看，节后淡季国内热门飞行目的地为：上海、北京、成都、广州、深圳、昆明、重庆、哈尔 滨、杭州、三亚。 春节假期结束，全国多地机票价格显著回落，错峰出游热潮随之升温。记者从多家在线旅游平台及旅行 社了解到，国内文旅市场热度或将延续至3月上旬。 2月25日，去哪儿旅行数据显示，国内航线机票均价自2月23日触顶后开始下行。从目前的预订数据来 看，机票价格至3月13日降至低点，相比春节期间均值下降超50%。 以2月25日为例，多条热门航线价格相较春节期间降幅明显。北京至成都票价约578元，相较春节期间均 值降幅达32%；深圳至北京约762元，降幅达36%；广州至成都约451元，降幅达50%；上海至广州约460 元，降幅达50%；上海至深圳约563元，降幅达35%。 海南方向的机票价格同步大幅回落，在线旅游平台数据显示，2月25日，北京至三亚机票均价585元，相 较春节期间均值降幅达66%；北京至海口均价527元，降幅达58%；上海至三亚均价479元，降幅达 63%；上海至海口均价410元，降幅达61%。此外，广州至三亚、桂林至三亚、重庆至海口、成都至海 口、深圳至海口、广州至海口等热门航线，机票均价已跌破50 ...

在住宿端，同程旅行数据显示，游客于2月24日入住的国内酒店中，高品质酒店的热度明显高于其他类 型的住宿产品。其中，60岁以上的老年人预订占比较去年同期增长超过30%。 部分航线价格相较春节期间均值下降超六成 本报记者 梁傲男 春节假期结束，全国多地机票价格显著回落，错峰出游热潮随之升温。记者从多家在线旅游平台及旅行 社了解到，国内文旅市场热度或将延续至3月上旬。 2月25日，去哪儿旅行数据显示，国内航线机票均价自2月23日触顶后开始下行。从目前的预订数据来 看，机票价格至3月13日降至低点，相比春节期间均值下降超50%。 以2月25日为例，多条热门航线价格相较春节期间降幅明显。北京至成都票价约578元，相较春节期间均 值降幅达32%；深圳至北京约762元，降幅达36%；广州至成都约451元，降幅达50%；上海至广州约460 元，降幅达50%；上海至深圳约563元，降幅达35%。 海南方向的机票价格同步大幅回落，在线旅游平台数据显示，2月25日，北京至三亚机票均价585元，相 较春节期间均值降幅达66%；北京至海口均价527元，降幅达58%；上海至三亚均价479元，降幅达 63%；上海至海口均价410元，降幅达 ...

黑龙江代表委员热议养老 建言打造康养旅居"龙江样板" 中新网哈尔滨2月1日电 (记者 姜辉)中国正迈入老龄化社会，养老成为黑龙江省两会期间热议的话题之 一。黑龙江省人大代表靳福娟和政协委员于桂平建言，发挥全国独有的寒地生态资源和农文旅体等优 势，打造康养旅居"龙江样板"，助力幸福龙江建设。 于桂平委员表示，"康养旅居"市场潜在需求大，既顺应了市场所需，也拉动了内需，对于促进居民增 收、吸引人口季节性流入、促进乡村振兴等具有重要意义。她建言，在黑龙江省精选生态环境好、交通 便利且具有发展旅居产业优势的地区进行试点，从医、食、住、行、游、购、娱、康养等方面入手，构 建全链条商业生态。 1月31日，黑龙江省第十四届人民代表大会第四次会议双鸭山代表团举行全体会议。 姜辉 摄 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 靳福娟代表还建议，嫁接黑龙江省绿色食品产业，整合家政护理产业，构建"养老+特色产业"服务链 条。建立黑龙江省统 ...

Core Viewpoint - The 2025/2026 Hebei Chengde Ice and Snow Hot Spring Tourism Season was launched in an innovative manner, utilizing a mobile and immersive approach to promote winter tourism in the region [1][3]. Group 1: Event Overview - The launch event featured the "Starry · Yanzhao" themed train, connecting Beijing, Chengde, and Saihanba, and aimed to create a unique cultural and ecological tourism experience [1][3]. - The core concept of the event was "overall planning + mobile scenes + immersive experience," integrating various cultural and tourism resources [3][5]. Group 2: Activities and Attractions - The train served as a moving cultural exhibition, showcasing iconic local attractions and culinary experiences, enhancing the travel atmosphere [5]. - A total of 26 key activities and 5 themed routes were promoted, covering ice sports, hot spring wellness, folk experiences, and educational travel [5][8]. Group 3: Cultural Presentation - Upon arrival at Longhua Station, a cultural display highlighted the tourism season's key activities, featuring traditional performances and local beverages [6]. - The event emphasized the integration of ecological resources with modern lifestyles, showcasing the "wellness travel" concept through local specialties [6]. Group 4: Immersive Experience - The final destination was the "Beijing-Tianjin-Hebei Arctic Village Snow Town," where guests engaged in immersive storytelling and labor scene recreations, honoring the spirit of Saihanba [8]. - This winter, Chengde will focus on its positioning as a wellness destination, offering diverse activities and experiences for visitors [8].

Core Insights - The launch of the Xinhua Insurance Huizhou Leisure Base marks a significant step in the company's expansion into the high-quality health and wellness tourism sector, supported by the Huangshan municipal government [1] - The "Xinhua Yue" leisure service network has achieved nationwide coverage with 55 projects across 45 cities, addressing the challenges of an aging population and contributing to the development of the silver economy [1] Group 1: Market Context - China's aging population is projected to exceed 400 million by around 2035, accounting for over 30% of the total population, indicating a shift in consumer demand from survival to development and enjoyment [2] - The leisure and tourism market for elderly care in China is expected to reach 670 billion yuan by 2024, with total tourism consumption by the elderly projected to surpass 2.4 trillion yuan by 2050, highlighting a significant market opportunity [2] Group 2: Project Details - The Xinhua Insurance Huizhou Leisure Base integrates national ecological and cultural resources, transforming standardized services into unique experiences, situated in a region with a 84.78% forest coverage rate and recognized as a "natural oxygen bar" [3] - The project spans 1,100 acres and will be developed in five phases, focusing on health and wellness, combining cultural experiences with modern living environments [3] Group 3: Service Network Development - Xinhua Insurance is enhancing its service offerings by creating a high-quality, customizable customer service network, responding to the evolving demands of the population [4] - By November 2025, Xinhua Insurance plans to establish 53 quality health and wellness communities in 37 cities and 55 leisure projects in 45 cities, forming a national network framework [4] Group 4: Financial Strength - Xinhua Insurance, established in 1996, has a total asset scale of 1.83 trillion yuan and serves approximately 32 million individual clients and 78,000 institutional clients, supported by over 1,700 branches nationwide [5] - The company reported a total investment income of 79.687 billion yuan in 2024, a year-on-year increase of 251.6%, with a stable annualized total investment return rate of 8.6% in the first three quarters of 2025 [5] Group 5: Strategic Importance - The opening of the Huizhou Leisure Base represents a milestone in Xinhua Insurance's systematic health and wellness strategy, reflecting the company's commitment to building a trusted health and wellness service platform for the public [6] - The initiative aligns with national strategic priorities and societal concerns regarding health and aging, showcasing the company's responsibility and commitment to enhancing public welfare [6]

Group 1 - The core idea of the article is that the insurance industry is increasingly focusing on the "travel and health" sector as a new opportunity in the aging economy, integrating health protection, travel experiences, and quality living for the elderly [1][3][4] - Xinhua Insurance has launched a new health and wellness base in Huizhou, enhancing its travel and health strategy, and has established a network covering 45 cities and 55 projects nationwide [2][4] - The market for travel and health services is expected to grow significantly, driven by government policies aimed at promoting elderly welfare and the integration of tourism and health services [3][5] Group 2 - The insurance industry has adopted a "light asset, heavy service" model, collaborating with hotels and third-party service providers to expand travel and health communities [4][5] - Challenges in the travel and health industry include service standardization, emergency support, and talent supply, which companies like Xinhua Insurance are addressing through rigorous partner selection and ongoing project evaluations [5][6] - The future of the insurance travel and health sector is expected to see increased competition, a growing elderly demographic, and higher consumer expectations for service quality [6]

Core Points - The event held in Beijing showcased the winter charm and investment value of Yangzhou through various forms such as cultural tourism promotion, project displays, cooperation agreements, and themed markets [1][3] - Yangzhou aims to accelerate the attraction and construction of cultural tourism projects, striving to build an international cultural tourism city with "cultural prosperity and tourism co-prosperity" [3] Project Promotion - The event featured performances and highlighted Yangzhou's cultural and ecological advantages, promoting key projects like the North City Moat Cultural Tourism Cluster Phase II and the immersive Tang-style scenic area "Great Canal Boat" [3][5] - The promotion emphasized Yangzhou's status as a "World Food Capital," showcasing winter culinary delights such as Yangzhou breakfast and classic Huaiyang dishes, which serve as a strong attraction for tourists [5] Signing Ceremony - The event announced over 200 unique winter cultural tourism activities planned from December 2025 to February 2026, along with the distribution of 15 million yuan in cultural tourism consumption vouchers for visitors [7] - Multiple cooperation projects were signed, covering areas such as cultural tourism project collaboration, customer source delivery, and promotional synergy [7]

Core Insights - The health and wellness tourism industry is experiencing rapid growth due to rising living standards and health awareness, particularly in northern regions as the temperature drops, leading to an annual peak season for travel [2] - Areas surrounding Beijing, such as Zhangjiakou, are becoming popular wellness tourism destinations due to their natural and transportation advantages [3][4] - The lack of comprehensive medical facilities in wellness tourism projects is a significant concern, making it crucial to develop well-equipped medical services to attract elderly residents [2][6] Industry Trends - In Yunnan, the number of wellness tourists reached 3.93 million in the first three quarters of this year, a 51.5% increase year-on-year, indicating strong growth in the wellness tourism sector [3] - Zhangjiakou is leveraging its natural resources and the impact of the Winter Olympics to position itself as a preferred destination for Beijing's wellness tourism market [3][4] - A strategic cooperation framework agreement between Beijing and Zhangjiakou aims to enhance the integration of elderly care services, facilitating seamless policy transitions and online payment options for elderly care subsidies [3] Project Developments - The Beijing Valley project in Xingshou has introduced a high-standard rehabilitation center, addressing the "light medical" issue prevalent in wellness tourism areas [6][7] - The project emphasizes a comprehensive health management model, including emergency services, digital health check-ups, and a full-cycle health management system [6][7] - The integration of hot spring resources into the project enhances the wellness experience, providing private thermal therapy for residents while ensuring privacy [9] Market Positioning - The Beijing Valley project targets a broad demographic, including younger generations, by addressing diverse living needs and ensuring all-age facilities are available [10][11] - The project is designed to meet the core demands of urban residents for a tranquil lifestyle without sacrificing convenience, with all necessary amenities already operational [11] - The development of the wellness tourism industry relies on innovative tourism models, collaborative elderly care policies, and comprehensive quality projects [11]

Core Insights - The article discusses the transformation of the traditional medicinal herb market in Zhejiang's Pan'an County into a modern health and wellness tourism destination, appealing to younger visitors [1][4]. Group 1: Industry Transformation - Pan'an County, known as "the hometown of Chinese medicinal materials," is undergoing a significant industrial value reconstruction, shifting from a traditional production and trading hub to a modern health and wellness experience location [1][4]. - The opening of the Hangzhou-Wenzhou high-speed railway presents a prime opportunity for Pan'an's development, emphasizing the need to adapt to market demands rather than relying solely on existing resources [3][4]. Group 2: Cultural and Tourism Integration - The local government has introduced a three-year action plan focusing on the integration of cultural, tourism, and health industries, aiming for sustainable development through wellness tourism [4]. - The Jiangnan Medicine Town's health expo center has become a new highlight, showcasing traditional medicinal practices and attracting families for educational travel experiences [4]. Group 3: Market Adaptation - There is a noticeable shift in the demographic of visitors, with an increasing number of young tourists interested in health-oriented products, such as trendy freeze-dried fruits [4]. - Experts suggest that Pan'an should develop signature medicinal dishes and enhance marketing strategies to attract visitors from major markets like Shanghai [7].

Core Insights - The trend of "southern migration" for winter escape is gaining momentum, with a significant increase in flight bookings to warmer destinations like Hainan, Yunnan, and Guangxi, showing a year-on-year growth of approximately 100% from October 18 to November 10 [1][2] - There is a notable shift towards lesser-known destinations such as Jian Shui in Yunnan and Ba Ma in Guangxi, indicating a desire for new experiences among travelers [2] - The middle-aged and elderly demographic remains the primary market for winter travel, accounting for nearly 35% of travel participants [3] Travel Trends - The booking volume for long-term stays in southern provinces has increased by about 20% year-on-year, with a more than 10% rise in bookings for stays of 7 days or more [4] - The demand for larger accommodations is evident, with over 81% of long-term stay bookings being for multi-bedroom properties, particularly those with three beds, which saw a growth of over 22% [4] Popular Activities - The "hot spring +" vacation model is becoming increasingly popular, with significant booking activity in hot spring resorts and hotels in locations like Tengchong and Guangzhou [5] Market Preparation - Travel companies are proactively preparing for the upcoming New Year and Spring Festival markets, with enhanced product offerings that include cultural experiences and family-friendly activities [6][7] - The extended 9-day holiday for the 2026 Spring Festival is influencing family travel plans, prompting families to coordinate longer trips to popular destinations like Hainan [6][7]