西郊宾馆金骏迎春福聚满堂套餐
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住宿餐饮观展升级联动 “小家聚餐”“反向过年”添别样年味 多元文旅产品点亮申城新春消费
Jie Fang Ri Bao· 2026-01-25 01:41
Group 1 - The core idea of the articles is that Shanghai enterprises are launching a variety of new Spring Festival products to meet the diverse consumption needs of citizens and tourists, enhancing the festive atmosphere in the city [1][2][3] - Donghu Group has introduced over 60 themed Spring Festival products, focusing on high-quality accommodation, dining, and cultural experiences to cater to all age groups [1] - The company has shifted from traditional large family dinners to smaller table settings, responding to the trend of smaller family gatherings, resulting in full bookings for their New Year's Eve dinner packages [1] Group 2 - Donghu Group's hotels are offering integrated "food, accommodation, transportation, and travel" experiences, with packages that include luxury rooms, themed dinners, and guided tours [2] - The hotels are experiencing high booking rates during the Spring Festival, particularly from local families, and are providing exclusive dining discounts to enhance the one-stop experience [2] - To attract tourists, Donghu Group has partnered with Shanghai Jiushi Group to offer a "Shanghai Pass" that allows guests to access multiple cultural venues at a discounted rate [2][3] Group 3 - The "Shanghai Pass" includes access to 20 cultural and art venues and offers discounts from nearly 50 dining brands, with a total ticket value of approximately 1100 yuan [3] - Eastern Airlines has launched a "Shenqing Reunion" round-trip card priced at 999 yuan, catering to families traveling to Shanghai for the holiday, with specific travel dates aligned with the Spring Festival [3] - The travel card is linked with Donghu Group's accommodation and dining services, providing comprehensive support for citizens and tourists during the festive season [3]