Core Viewpoint - The film market is thriving this year, driven by several high-quality blockbusters, but the issue of "viewing service fees" has raised concerns among consumers regarding their transparency and reasonableness [1][2]. Group 1: Viewing Service Fees - Consumers have discovered that online movie ticket prices include a service fee, which in some cases exceeds the ticket price itself, leading to questions about the fairness of these charges [1]. - The service fee is collected by third-party ticketing platforms and cinemas, with cinemas claiming it covers maintenance costs for equipment, staff, and cleanliness [1]. - The separation of ticket prices and service fees has caused confusion, as service fees are entirely retained by cinemas, allowing them to bypass revenue sharing with distributors [1]. Group 2: Consumer Concerns - The lack of transparency in service fees creates a situation where consumers feel they are in a passive consumption predicament, undermining their rights [2]. - Consumers are not opposed to fees but are concerned about their lack of clarity and fairness, as service fees vary significantly based on platform, cinema, showtime, and seating area [2]. - Many consumers do not perceive the value of the services provided, as they experience outdated equipment and poor service quality, leading to a disconnect between the fees charged and the services rendered [2]. Group 3: Recommendations for Improvement - Cinemas should innovate their service models to transform service fees into enhanced viewing experiences, which could lead to greater consumer acceptance [3]. - By upgrading equipment and improving audiovisual effects, cinemas can create unique experiences for audiences, thereby justifying service fees [3]. - The film industry should focus on enhancing service quality and optimizing viewing environments to drive consumer spending and improve overall satisfaction [3].