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“懒人养鱼”正当红!广州“智”造解锁年轻态水族新场景
Nan Fang Nong Cun Bao· 2025-12-31 11:32
Core Insights - The article discusses the rise of "lazy fish keeping" in Guangzhou, where smart fish tanks are becoming popular among young consumers, transforming the traditional perception of fish keeping from a luxury hobby to an accessible and aesthetic experience [1][7][66] Group 1: Market Trends - Smart fish tanks are designed for ease of use, featuring automated lighting, feeding schedules, and long-lasting filters, making them appealing to beginners [2][30][34] - The demand for ornamental fish is shifting towards emotional value, with young consumers seeking low-maintenance, aesthetically pleasing setups that fit into their living spaces [12][15][18] - The ornamental fish market in Guangzhou has seen a 34.5% increase in output value in the first three quarters, indicating strong growth potential [46] Group 2: Consumer Behavior - Young consumers prioritize experience, design, and functionality over traditional notions of fish keeping, viewing it as a lifestyle choice rather than just a hobby [18][19][29] - Social media platforms like Xiaohongshu and Douyin are amplifying the visibility of ornamental fish, with significant engagement on related topics, indicating a growing community around this trend [22][24][66] Group 3: Industry Innovations - Companies like Niteli are focusing on integrating essential systems for water quality and ecosystem stability into their smart tanks, addressing common issues faced by novice fish keepers [34][36][38] - The industry is moving towards a one-stop service model, combining smart tanks with quick landscaping solutions to attract younger consumers [43][44] Group 4: Technological Advancements - Guangzhou is leveraging technology to enhance the ornamental fish industry, including the establishment of resource banks for breeding and the development of new aquatic plant varieties, which lowers costs for consumers [58][60][61] - The integration of online sales channels and live streaming has made professional equipment and solutions more accessible to the general public, further driving market growth [65][66]
近百种观赏鱼亮相荔湾,社区水族嘉年华人气爆棚
Nan Fang Nong Cun Bao· 2025-12-14 02:36
Core Viewpoint - The "Vibrant Guangzhou Fish Delight" event, organized by the Guangzhou Agricultural and Rural Bureau, showcases nearly a hundred species of ornamental fish, promoting community engagement and the joy of fishkeeping [3][35]. Group 1: Event Overview - The event took place on December 13-14 at the Zhonghai Huawan C District Square in the Liwan District, attracting many families and fish enthusiasts [2][4]. - It featured a wide variety of ornamental fish, including clownfish, goldfish, and many others, providing a one-stop experience for fish lovers [6][9]. Group 2: Interactive Activities - The event included various interactive activities such as fish-catching zones, a graffiti area for creative expression, and a sticker collection activity that allowed participants to exchange stickers for live fish and care manuals [20][21][22]. - The "Fish and Friends" project shared the therapeutic benefits of ornamental fish for youth, promoting mental well-being and community bonding [26][28]. Group 3: Strategic Partnerships - A strategic partnership was established between JD.com and the Xilang Ornamental Fish Cooperative, enabling citizens to purchase exhibition products online, enhancing convenience for fishkeeping enthusiasts [30][31]. Group 4: Future Plans - The Guangzhou Agricultural and Rural Bureau plans to expand the "Guangzhou Ornamental Fish into Thousands of Homes" initiative to more community events, aiming to further promote the "Fish Delight Life" concept [38].