Core Viewpoint - Moganshan Home has upgraded its environmental protection philosophy from focusing solely on physical safety to encompassing overall physical and mental health, marking a significant evolution in the industry [3][5][25]. Group 1: Event Overview - The fourth season of "818 National Environmental Protection Day" was held in Moganshan, gathering over a hundred industry experts, association leaders, media representatives, and partners to witness the historic upgrade of home environmental protection concepts [1][2]. - The event emphasized the theme "New Environmental Protection Proposition, New Height of Health" [1]. Group 2: Strategic Upgrade - Moganshan Home's general manager, Zhao Jianzhong, announced a historic upgrade in the company's environmental protection stance, stating that home environmental protection should extend beyond formaldehyde release and other physical indicators to pursue overall mental and physical health [5][9]. - This strategic upgrade reflects a deepening of Moganshan Home's 30-year commitment to environmental protection, responding to contemporary consumer demands for high-quality living environments [5][9]. Group 3: Industry Recognition - Xu Guojian, president of the Shanghai Interior Decoration Industry Association, highlighted that environmental protection and health have become essential demands for high-quality living, praising Moganshan Home for its keen insight into this profound change [6][22]. - Jia Huaqin, president of the Zhejiang Building Decoration Industry Association, recognized Moganshan's pioneering approach in expanding the focus of home environmental protection from basic physical safety to include emotional care and health [9][22]. Group 4: Product Innovation - Moganshan Home introduced a new product family called "Moganshan Healing Series," which includes three innovative products: plant-based antibacterial board, plant-based antibacterial and antiviral board, and the industry-first plant-based fragrance board [14][18]. - The plant-based antibacterial and antiviral boards utilize natural plant essences to create a proactive health defense barrier, while the fragrance board employs natural plant extracts to promote a "fragrance healing" experience [14]. Group 5: Future Directions - The company aims to evolve its core strategy from "solid wood cabinets" to "solid wood whole home solutions" by 2025, focusing on emotional value needs of consumers [17]. - Moganshan Home's new series, including the "Slow Time Series," "Seeking Realm Series," and "Berry Series," aims to create a comprehensive "healing space" for consumers [17]. Group 6: Market Positioning - Moganshan Home has nearly 4,000 national distributors and processes over 1,000 orders daily, indicating a strong market presence and capability to meet consumer demands [23]. - The company has received three market position certifications, including "Pioneer of Plant Glue Super Solid Wood Multi-layer Board" and "National Sales Leader of Plant-based Antibacterial and Antiviral Board," underscoring its commitment to innovation in the environmental health sector [18][20]. Group 7: Environmental Declaration - The event concluded with the release of the "Moganshan Home Environmental Declaration," which emphasizes whole-home environmental protection, mental and physical health, innovation-driven quality living, and a commitment to a sustainable future [25].

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