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中国制造业数字化转型行业发展研究报告
艾瑞咨询· 2025-07-05 11:47
Core Insights - The core demand in the manufacturing industry remains unchanged, focusing on production management and supply chain-related needs, with a more rational and focused understanding of transformation expectations from the demand side [1] - The digital transformation market for China's manufacturing industry is projected to reach 1.55 trillion in 2024, with a steady growth rate of around 14% expected over the next five years [2][39] - Despite years of digitalization efforts, the competitive landscape in the manufacturing sector has not significantly changed, indicating substantial potential for future market opportunities [3] Demand Market Characteristics - The manufacturing industry exhibits strong regional characteristics, with Guangdong, Jiangsu, Zhejiang, and Shandong being the top provinces actively pursuing digital transformation [4][5] - The evaluation side of the market emphasizes practical implementation in production-related areas, with 57.8% of focus on core production needs in recent years [8][9] - The bidding side primarily involves government and state-owned enterprises, which account for 95.2% of digital transformation initiatives, focusing on diagnostic assessments and implementation [10] Transformation Status - Companies have recognized the necessity of digital transformation, with 86.7% acknowledging its importance, and 71.1% implementing various tools to optimize business processes [15][16] - The primary drivers for transformation are demand from the supply chain and the need for operational cost optimization, with 84.4% of companies aiming for cost reduction [19] Urgent Transformation Scenarios - The most pressing scenarios for digital transformation include data preparation, supply chain management, and production management, with 77.8% of companies prioritizing data infrastructure [21][22] Supplier Selection and Concerns - Companies prioritize practical solutions that align with their operational needs when selecting suppliers, with 82.2% focusing on solution applicability [25] - Historical burdens, such as complex system upgrades, are significant concerns for companies during the transformation process [25] Future Investment Trends - A significant 77.8% of companies plan to increase their digital transformation investments in the coming year, primarily focusing on software solutions [27][28] Exploration of Large Models - Companies are actively exploring the application of large models in marketing, supply chain management, and data services, with 40% focusing on customer insights and marketing management [30] - Concerns regarding the uncertainty of outcomes from large models pose a significant risk, with 80% of companies expressing apprehension about decision-making risks [33] Market Characteristics and Trends - The integration of solutions is becoming more evident, with a trend towards soft-hard integration and cross-module collaboration [44][47] - The application of large models is gradually deepening, with companies exploring various methods to leverage these technologies in industrial applications [48][49] Future Opportunities - High-tech industries within discrete manufacturing are identified as high-potential sectors, with opportunities for leading enterprises emerging in vertical industry strategies and domestic substitution markets [50]