Financial Data and Key Metrics Changes - The company expects a full-year gross margin decline of approximately 150 basis points year-over-year, with Q1 showing a better-than-expected decline of 200 basis points compared to the anticipated 300 basis points [10] - The average revenue per user is around $6, indicating a strong value proposition in the global market [20] Business Line Data and Key Metrics Changes - The company added 48 new language courses, significantly increasing content production speed due to AI, which previously took about twelve years to add the first hundred courses [31][32] - Duolingo Max now accounts for about 7% of subscribers, showing strong growth and retention rates [29] Market Data and Key Metrics Changes - Daily active users (DAUs) grew by 49% year-over-year, indicating robust growth across all regions, with mature markets growing the fastest [36][38] - The company has a total of 30 million active users, with significant room for growth as the global language learning market is estimated at 2 billion people [38] Company Strategy and Development Direction - The company aims to expand beyond language learning into subjects like math, music, and chess, with a focus on creating content that is beneficial for users and society [77] - AI is central to the company's strategy, enabling faster content creation and feature development, which is expected to enhance user engagement and retention [21][110] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the roadmap for 2025, noting no significant changes in trends due to macroeconomic factors [18][20] - The company is committed to being AI-first, focusing on automating processes and developing new features to enhance user experience [112][114] Other Important Information - The company plans to lower subscription prices in certain markets, such as India, to increase adoption [55] - Marketing efforts will continue to leverage social media for viral content, which has proven effective in user acquisition [94] Q&A Session Summary Question: Can you discuss the cadence of gross margin for the year? - The company expects a 150 basis point decline for the full year, with Q1 showing a better performance than anticipated [10] Question: What are the expectations for new language modules? - The company is excited about the addition of chess and other subjects, which are expected to increase user engagement [12][13] Question: Are there any macroeconomic impacts observed? - Management has not seen any significant changes in trends due to macroeconomic factors, maintaining confidence in growth [18][20] Question: How is the company leveraging generative AI? - AI is being used to create content more efficiently, allowing for rapid development of new features and courses [21][110] Question: What is the strategy for pricing and packaging? - The company is testing various pricing strategies and may adjust features across different subscription tiers [100][102] Question: How does the company view the competition in the AI space? - The company believes it is ahead of competitors in leveraging AI for language learning and content creation [111] Question: What is the outlook for subscriber conversion rates? - The company sees positive incrementality from Duolingo Max, contributing to overall platform lifetime value [127]