认养农业系统
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从“看不见产地”到“云监工”:永济大蒜认养如何打破消费壁垒?
Sou Hu Cai Jing· 2025-10-08 00:44
Core Viewpoint - The garlic digital adoption project in Yongji City, Shanxi Province, represents an innovative approach in agriculture, breaking the traditional "produce first, sell later" model by utilizing online adoption and transparent traceability to enhance consumer trust and support cooperatives [1][14]. Group 1: Digital Adoption and Consumer Engagement - The cooperative in Yongji City has established a fully digital adoption system for garlic cultivation, allowing adopters to select land online and view soil fertility and past yields, thus eliminating the traditional barriers of distance and visibility in agriculture [2][3]. - The project incorporates a digital system that includes features like online land selection and visualized land information, which aligns with the needs of modern digital agriculture [5]. Group 2: Traceability and Assurance - The project ensures consumer confidence through a dual assurance system of real-time traceability and offline harvesting, where each garlic bulb is assigned a unique identity code that provides access to comprehensive data from planting to maturity [6]. - Regular offline harvesting events allow adopters to engage directly with the farming process, enhancing their experience and connection to the product [10]. Group 3: Smart Assistance and User Experience - The digital platform acts as an "agriculture assistant," providing automatic reminders and care tips based on the garlic growth cycle, enabling even inexperienced adopters to manage their crops effectively [7]. - The project fosters interaction through organized events where adopters can learn practical skills from local farmers, bridging the gap between urban consumers and rural producers [10]. Group 4: Impact and Transformation - The project not only facilitates garlic sales but also builds trust between urban consumers and rural producers, leading to repeat purchases and a loyal customer base [11]. - It signifies a shift in local agriculture from a traditional production model to a participatory service model, emphasizing consumer involvement in the cultivation process [11][14].