Core Viewpoint - The auction of fixed assets belonging to Shanxi Lishan Tourism Investment Co., Ltd. and Yuanqu County Lishan Resort Co., Ltd. is scheduled for September 12-13, 2025, with significant profit potential indicated by the difference between the starting price and the liquidation value [1][3][5]. Group 1: Auction Details - The starting price for the auction is set at 117,933,728 yuan, with a required deposit of 1.5 million yuan and a minimum bidding increment of 60,000 yuan [3]. - The auction will be supervised by the Intermediate People's Court of Yuncheng, Shanxi Province, and will last for one day with a 5-minute extension period for bids [1][3]. Group 2: Asset Valuation - The total liquidation value of the fixed assets is estimated at 159,071,510 yuan, indicating a substantial profit margin compared to the starting price [5]. - The fixed assets include various categories such as buildings, machinery, vehicles, and electronic devices, with the total book value of buildings alone amounting to approximately 350 million yuan [6]. Group 3: Strategic Importance - Lishan is recognized as a national-level nature reserve and forest park, boasting a forest coverage rate exceeding 90%, making it a prime ecological tourism destination [5][8]. - The region's unique combination of natural and cultural resources provides a compelling attraction for tourism project development, enhancing its investment appeal [5]. Group 4: Policy Support - The local government has prioritized ecological tourism as a key development direction, offering substantial support in planning, infrastructure, and promotional activities [8]. - Successful bidders will benefit from policy incentives, including ecological compensation and tax benefits for tourism projects, ensuring a solid operational foundation [8]. Group 5: Operational Advantages - Shanxi Lishan Tourism Investment Co., Ltd. and Yuanqu County Lishan Resort Co., Ltd. have established a stable customer base and a mature operational team, facilitating a smooth transition for new investors [10]. - The existing assets include a comprehensive visitor service system and marketing channels, allowing new owners to quickly enter a profitable operational phase [10]. Group 6: Auction Platform - Alibaba Assets, a platform under Alibaba Group, specializes in digital asset disposal and has been operational for over 10 years, providing a transparent and efficient auction process [12].