Q3.公司对自身品牌的定位是怎样的？ 证券简称：绿联科技 证券代码：301606 深圳市绿联科技股份有限公司 投资者关系活动记录表 编号：2026-001 投资者关系活 动类别 ☑ 特定对象调研 ☐ 分析师会议 ☐ 媒体采访 ☐ 业绩说明会 ☐ 新闻发布会 ☐ 路演活动 ☑ 现场参观 ☐ 其他 参与单位名称 共计 49 家机构 113 人次，详见附件 时间 2026 年 2 月 25 日-2026 年 2 月 27 日 地点 深圳 形式 现场、电话会议 上市公司接待 人员姓名 董事会秘书兼财务负责人：王立珍 证券事务代表：申利群 投资者关系活 动主要内容介 绍 一、问答交流（同类问题已作汇总整理，近期已回复问题不再重复） Q1.请简要介绍公司的发展历程？ 答：2012 年，公司正式成立，入驻天猫、京东等国内主流电商平台， 开启品牌发展之路。2013 年至 2015 年，品牌展开全球化市场布局，入 驻亚马逊、速卖通等国际电商平台，业务覆盖全球多个国家和地区；同 时，构建线下经销网络，形成全渠道销售格局。2016 年至 2019 年，公 司在研发和设计方面实现迭代升级，建立起业内领先的供应链体系；产 品线不断丰富 ...

Core Viewpoint - Shenzhen Lulian Technology Co., Ltd. has submitted its listing application to the Hong Kong Stock Exchange, indicating strong financial performance and growth potential in the consumer electronics sector [1][2]. Financial Performance - The company projects net profits of approximately RMB 3.94 billion, RMB 4.6 billion, and RMB 4.67 billion for the first three quarters of 2023, 2024, and 2025 respectively [1][2]. - Revenue estimates for the same periods are around RMB 48.01 billion, RMB 61.66 billion, and RMB 63.61 billion, with gross margins of 36.9%, 36.8%, and 36.5% respectively [2][3]. - The company expects a significant increase in net profit for 2025, forecasting between RMB 6.53 billion and RMB 7.33 billion, representing a year-on-year growth of 41.26% to 58.56% [6]. Product Categories and Market Position - Lulian Technology is a leading player in the 3C consumer electronics accessories market, offering products across four main categories: charging products, smart office products, smart audio-visual products, and smart storage products [2]. - Charging products constitute a significant portion of the company's revenue, driven by their efficiency and convenience in meeting diverse user needs [2]. Dividend Policy - The company plans to distribute dividends of RMB 1.25 billion and RMB 2.49 billion to shareholders for the years 2024 and 2025 respectively [5]. Inventory and Supply Chain - As of December 31, 2023, the company's inventory was valued at approximately RMB 9.96 billion, with turnover days of 104.5 days [4]. - The company relies on a network of third-party manufacturing partners and electronic component distributors, with significant procurement from its top five suppliers [8]. International Sales and Customer Base - A growing portion of revenue is derived from international sales, accounting for 50.4%, 57.5%, and 59.6% of total revenue in 2023, 2024, and 2025 respectively [8]. - The company’s major customers include online retailers, offline distributors, and end-users, with the top five customers contributing approximately RMB 10.06 billion, RMB 10.98 billion, and RMB 11.21 billion to total revenue over the same periods [8].

Group 1 - The core viewpoint of the news is that Tianjian Co., Ltd. has received approval for an environmental impact assessment for its expansion project in the production of headphones, microphones, speakers, and smart glasses, with a total investment of 4 million yuan [1] - The "A-share Green Report" project aims to enhance the transparency of environmental information for listed companies by monitoring their environmental performance based on authoritative data from various government sources [1] - The latest A-share Green Weekly Report indicated that six listed companies recently exposed environmental risks [1] Group 2 - Tianjian Co., Ltd.'s main business segments are electronic components and other businesses, accounting for 98.95% and 1.05% of revenue, respectively [3] - The company's market capitalization is approximately 5.963 billion yuan, with reported revenues of 1.756 billion yuan for 2023, projected to increase to 2.227 billion yuan in 2024, and 895 million yuan in the first half of 2025 [4] - The net profit attributable to the parent company is reported at 13.60967 billion yuan for 2023, with projections of 21.17502 billion yuan for 2024 and 525.34 million yuan for the first half of 2025 [4]

Sales Distribution and Future Plans - In 2024, online sales reached 463,086.39 million CNY, accounting for 75.10% of total revenue, while offline sales were 153,547.02 million CNY, making up 24.90% [1][2] - The company plans to deepen existing sales channels and explore new markets, focusing on both online and offline strategies [1][2] Product Categories and Revenue Contribution - The product line consists of five main categories: - Charging products: 38.08% of total revenue [3] - Transmission products: 28.40% of total revenue [3] - Audio and video products: 17.19% of total revenue [3] - Storage products: 6.34% of total revenue [3] - Mobile peripherals: 8.42% of total revenue [3] Core Competencies - The company emphasizes technological innovation, with over 90% of revenue and gross profit derived from self-designed products [4][5] - Brand value is a key competitive advantage, with a focus on long-term brand building and consumer loyalty [5][6] - A multi-channel ecosystem is established, combining online and offline sales across various global markets [6][7] Supply Chain and Operational Efficiency - The company has developed a dual-driven supply chain model, enhancing its competitive edge through quality control and innovation [7][8] - A comprehensive supplier evaluation mechanism is in place to ensure high standards in production and service delivery [7][8] Corporate Culture and Vision - The mission is to create value for users, enhance employee well-being, and contribute to social development [8] - The vision is to become a valuable and warm global brand, guided by a user-centered approach and continuous optimization [8]

Group 1: Product Overview - The company's audio and video products include headphones, microphones, high-definition cables, audio cables, and video converters, catering to various user needs from casual to professional levels. In 2024, sales revenue from audio and video products reached 106,045.34 million yuan, with a year-on-year growth of 11.64%, accounting for 17.19% of total revenue [1]. Group 2: Sales Performance - In 2024, JD.com achieved sales of 872 million yuan, representing 14.14% of main business revenue, while Tmall reached sales of 732 million yuan, accounting for 11.87% of main business revenue [2]. Group 3: Product Specifications - The company offers a range of chargers with power outputs from 20W to 500W, suitable for various devices including laptops, tablets, and smartphones [2]. Group 4: Market Impact - The domestic consumption subsidy policy has significantly reduced consumer purchasing costs, directly stimulating market demand and promoting revenue growth for the company, while enhancing brand influence [2]. Group 5: Market Strategy - The company employs a hybrid online and offline strategy for market expansion, achieving balanced and steady growth in both domestic and international revenues. It has established localized service subsidiaries in key markets such as Hong Kong, the USA, Germany, and Japan, enhancing brand influence through strategic partnerships with major retail chains [2].