最近，上海网红品牌PinkShake品可鲜奶，突然关闭所有门店，距离开业不到一年半。 我发现，这只是一个缩影，短短几年时间，多个数百家甚至千店级品牌已经消失，或者正在消失。 从排队3小时到"一夜闭店"，相隔仅18个月 淡季未到，但市场已显寒意。 最近，上海奶饮品牌PinkShake品可鲜奶，一夜之间关闭了全国所有门店。 有媒体报道：公司实际管理人已失联，且存在员工薪资拖欠超过两个月、供应商货款及物业费用未结清等情况。 2024年6月1日，上海环球港B2层，品可鲜奶全国首店开业。 奶饮的创新品类、粉嫩的门店设计、"乳糖不耐受专区"的精准定位、"股神孙女同款"的营销话题……吸引了大量消费者关注。 大浪淘沙，在市场不断的优胜劣汰中，一些品牌逐渐消失，甚至有的千店级品牌也无法幸免。 圆真真：曾在成都红极一时，以手作珍珠和抖音流量玩法大获成功，门店高峰期开到300家，后来几次升级失败，遭遇疫情打击，如今门店几乎全部关 闭，创始人改行做餐饮。 Sevenbus：曾经的"厦门奶茶之光"，以豆乳品类出圈，引发行业跟风潮，其以潮牌思维做茶饮的思路也广受关注，如今全国门店缩水九成。 | 全城 ▼ | 排序 ▼ 筛选 ▼ | | ...

Core Viewpoint - Seven bus, once a popular high-end milk tea brand, is experiencing significant decline, with its store count dropping from a peak of 400 to only 7 nationwide, indicating a loss of over 90% of its locations [2][3][6]. Group 1: Company Performance - Seven bus was founded in 2015 and gained popularity with its original "soy milk tea," leading to long queues and high sales, such as 1.2 million yuan in revenue within a month of opening its Chongqing store [2]. - The brand's peak saw daily sales of 2,000 cups and an average daily revenue of 42,000 yuan at its Guangzhou store [2]. - Currently, only 7 stores remain operational, with 60 out of 67 listed stores showing as "closed" on its official app, indicating a drastic reduction in its operational footprint [2][3]. Group 2: Market Position and Competition - Seven bus positioned itself as a high-end milk tea brand with prices around 40 yuan, but has struggled to compete as other brands like Heytea and Nayuki have lowered their prices to around 20 yuan [6][7]. - The brand's inability to match its high prices with perceived value has led to customer dissatisfaction, with reports of product quality declining and loyal customers being lost [7]. Group 3: Future Prospects - Despite its struggles in the domestic market, Seven bus has opened its first overseas store in Paris in December 2023, suggesting potential for recovery in international markets [9]. - The brand's experience highlights the importance of aligning brand positioning with market demands, maintaining product innovation, and ensuring quality to enhance customer loyalty and repeat purchases [9].