Core Insights - Changsha is actively optimizing its first-store layout to establish itself as an international consumption center, with a total of 50 new brand first-stores opened in the first half of 2025, representing a 14% increase from 43 stores in the same period of 2024 [1] Group 1: First-Store Distribution - All 50 new first-stores are located within 18 existing commercial projects, with notable performances from Changsha International Financial Center (IFS), Changsha Joy City, and Changsha Wanxiang City, which collectively introduced 26 stores, accounting for 52% of the total [1] - Changsha International Financial Center attracted 7 new first-stores, including Arc'teryx and Christian Louboutin Beauty, showcasing its international positioning and high-quality offerings [4][5] - Changsha Wanxiang City opened 5 new first-stores, including the designer bag brand Gu Liang Ji Ji and the lifestyle brand Sanrio, emphasizing its innovative and interactive retail experience [6] Group 2: Industry Trends - Retail and dining dominate the new first-store landscape, with 34 retail and 13 dining stores, together contributing 94% of the market share [8] - The dessert and bakery segment is particularly strong, with 5 new stores, including M&N and San Yuan Mei Yuan, highlighting the growth of Changsha's "sweet economy" [8] - The Tianxin District led with 16 new first-stores, benefiting from the strong appeal of its commercial entities, followed by Furong and Yuelu Districts, each with 12 stores [8] Group 3: Policy and Future Prospects - The growth of the first-store economy is supported by policies and financial incentives from the Hunan provincial government, which includes subsidies for new store openings and support for local brands [10][11] - Upcoming projects such as Aeon Mall and Changsha Junshang are expected to further enhance the first-store economy in the second half of 2025, indicating a potential increase in brand introductions [11][12]