双皮奶
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烟火气里升腾的消费热力
Jin Rong Shi Bao· 2026-02-27 02:10
欢记牛乳店门口,挤满排队的人。店里的伙计忙得脚不沾地,一边麻利地包装好客人要的双皮奶、姜撞 奶,一边扯着嗓子招呼着。 从武汉来的游客小加告诉记者,他花了近40分钟才从街口走到店里,终于吃上了那碗期待已久的双皮 奶。他站在店门口就开吃,边吃边跟记者感叹:"我从小红书上做了功课,确实名不虚传,奶味真的很 浓郁。虽然又热又挤,但值了。" 来自河北的荣女士手里提着三四个袋子,里面装着刚买的鱼皮、牛杂和柠檬茶。"我去年就来过顺德, 但过年来是第一次,好红火。"她兴奋地说着,目光忽然被一旁吸引,"你看那个狮头,金灿灿、毛茸茸 的,太漂亮了。"说着她掏出手机,对着梁上悬挂的醒狮拍了起来。 夜幕降临,顺德的街上依旧是川流不息的人群,"前方小桌排队160位,中桌排队112人""叮!支付宝到 账35元"……叫号声、收款提示音在熙攘的人流中此起彼伏,交织成新春的市井交响曲。 佛山市政府统计数据显示,2026年春节假期,顺德区接待国内外游客256.66万人次,过夜游客同比增长 24.33%,旅游总收入约19.24亿元。 从顺德老街的一碗双皮奶,到惠州车行里的交车欢呼,《金融时报》记者在春节假期里走街串巷,体验 了这个春节的消费场景。 ...
JK FUN新春嘉年华一日攻略,从早到晚嗨玩不重样
Xin Lang Cai Jing· 2026-02-21 04:54
Core Viewpoint - JK FUN Mall is hosting a Spring Festival Carnival, transforming from the former Dongbi Qulong Market into a trendy destination that combines outdoor and underground commercial spaces, offering a unique experience for visitors during the Year of the Horse celebrations [1] Group 1: Event Highlights - The carnival features a variety of activities, including traditional folk events and food markets, allowing visitors to enjoy a full day of entertainment from morning to night [1][10] - Daily limited events include sugar painting, dough figurine making, and calligraphy, each offering a unique cultural experience [10] - The mall showcases a diverse range of food options, from traditional snacks to international cuisines, catering to various tastes and preferences [14] Group 2: Morning Activities - The day starts with a healthy breakfast featuring freshly brewed coffee and baked goods, setting a positive tone for the festivities [7] - Active visitors can engage in sports at facilities like EYESIN tennis courts or LeKe fitness centers, promoting a vibrant start to the day [6] Group 3: Afternoon Leisure - After a busy morning, visitors can relax in the mall, enjoying drinks and exploring creative stalls, beauty services, and art displays [17] - The mall offers a variety of shopping options, including trendy gifts and seasonal items, enhancing the festive atmosphere [17] Group 4: Evening Experience - The evening culminates with a romantic atmosphere created by the snow-themed light displays, providing a picturesque setting for visitors [20] - After dinner, guests can enjoy desserts and explore the night market, concluding their day with a festive spirit [20]
为了喝海底捞9块9的糖水,我甘愿当它的气氛组
东京烘焙职业人· 2026-02-15 08:32
Core Viewpoint - The article discusses how Haidilao, a well-known hot pot restaurant chain, has creatively transformed a shoe-shining area in a Shanghai mall into a dessert shop selling sweet soups at an affordable price of 9.9 yuan, which serves as a strategic move to attract customers and generate foot traffic [4][11][14]. Group 1: Business Strategy - Haidilao's decision to sell 9.9 yuan desserts in a high-cost area like Shanghai is seen as a clever strategy rather than a foolish one, as it aims to "buy people" and increase customer flow [14][16]. - The low-priced dessert acts as a "bait" to draw in customers who are looking for affordable options, creating a bustling atmosphere that attracts more patrons to the restaurant [16][17]. - The company effectively turns customers into "free atmosphere groups," where their presence helps promote the restaurant, making it appear popular and busy to passersby [17][21]. Group 2: Customer Experience - The article highlights that customers can enjoy a comfortable environment with air conditioning and attentive service for a low price, contrasting with other establishments where they might feel unwelcome or overcharged [11][22]. - The interaction between Haidilao and its customers is framed as a mutually beneficial exchange, where customers receive affordable desserts while the restaurant gains the necessary foot traffic and visibility [21][22]. - The overall experience is described as satisfying and respectful of ordinary people's needs, positioning Haidilao as a brand that understands and caters to its customers' desires [21][22].
收尾还得是甜品
Xin Lang Cai Jing· 2026-01-31 07:08
Group 1 - The article reflects on the evolution of dessert preferences in Shanghai over the past two decades, highlighting the significance of desserts in dining experiences [1][2][4] - The popularity of specific desserts like Tiramisu and Yangzhi Ganlu is emphasized, showcasing their unique flavors and textures that contribute to their status [2][4] - The distinction between Western and Chinese desserts is noted, with specific criteria for evaluating their quality, such as the emotional satisfaction they provide [4][5] Group 2 - The narrative includes personal anecdotes related to dessert experiences, particularly the enjoyment of Double Skin Milk, which is portrayed as a memorable culinary highlight [5][6] - The article suggests that the quality of ingredients and the chef's ambition can significantly influence the dessert offerings in restaurants, indicating a trend towards higher culinary standards [4][5] - The emotional connection to desserts is explored, suggesting that they can evoke memories and feelings of belonging or solitude [6]
元旦前夜千人“抢”吃,鹤山龙口鲜卑牛肉宴为啥这么“牛”?
Nan Fang Nong Cun Bao· 2025-12-31 13:06
Core Viewpoint - The annual Xianbei beef feast in Xiaonan Village, Longkou Town, Heshan City, has become a popular culinary event, attracting thousands of visitors and showcasing the region's rich cultural heritage and beef industry [2][10][39]. Group 1: Event Overview - The Xianbei beef feast is held annually on New Year's Eve, featuring a limited number of 100 tables for a thousand-person banquet over four days [3][5]. - The event is characterized by the aroma of freshly cooked beef and traditional performances, creating a festive atmosphere [6][11][12]. Group 2: Cultural Significance - The beef feast is not just a meal but a cultural experience that connects diners with 700 years of history, emphasizing the importance of heritage in the culinary tradition [30][39]. - The event incorporates local music and performances, enhancing the cultural experience for attendees [7][10][11]. Group 3: Industry Insights - Longkou Town's beef industry has a comprehensive output value of 988 million yuan in 2023, positioning it as a significant meat supply base in the Guangdong-Hong Kong-Macao Greater Bay Area [42][43]. - The town has developed a full industrial chain from breeding to processing and sales, with numerous beef restaurants thriving in the area [44][45]. Group 4: Economic Impact - The beef industry supports local employment, with about 90% of restaurant staff being local villagers, thus boosting the local economy [47]. - The town's successful inclusion in the Ministry of Agriculture's project for strong agricultural towns highlights its recognized development model [50]. Group 5: Future Development - Plans are in place to establish a large-scale beef breeding base, aiming for an annual output value exceeding 1.1 billion yuan and benefiting over 2,000 local households [73]. - The collaboration with Longzhou County in Guangxi aims to enhance resource sharing and stabilize beef supply, creating a complementary industrial ecosystem [66][68]. Group 6: Cultural and Tourism Integration - The integration of cultural heritage and tourism has led to significant visitor engagement, with over 100,000 tourists participating in various activities related to the beef festival [77][81]. - The event has transformed Xiaonan Village into a new cultural tourism landmark, showcasing the blend of food, culture, and history [95][96].
麦秀华:牛奶如何在中国走进千家万户
Xin Lang Cai Jing· 2025-12-29 02:42
Core Insights - The article discusses the significant shift in milk consumption in China, where despite low lactose tolerance, Chinese people now consume over a quarter of the world's milk. This change is analyzed through various factors beyond modernization and Western dietary influences [1][3][4]. Group 1: Historical Context and Influences - Post-World War II food systems, particularly U.S. food aid, altered dietary habits in Asia, including China, laying the groundwork for increased milk consumption [3]. - The 1980s saw European milk exports to China, which, along with multinational companies like Nestlé establishing production facilities, contributed to the expansion of milk and dairy products in East Asia [3][4]. - Government support for dairy industry projects, including land reforms and financial incentives, has led to a significant increase in milk production, transforming milk from a luxury to a common beverage [3][4]. Group 2: Medicalization and Marketing - The marketing strategies of dairy and pharmaceutical companies have created health narratives around milk, such as "insufficient breast milk" and "picky eating," which have driven consumer demand [4][8]. - The collaboration between global capital, state policies, and commercial medicine has intertwined to elevate milk consumption in daily diets, marking a profound dietary transformation [4][8]. Group 3: Cultural and Traditional Aspects - Traditional Chinese dietary practices have historically been distant from milk consumption, but recent decades have seen a surge in daily milk intake, influenced by both nutritional awareness and modern marketing [7][8]. - The unique water buffalo milk production in regions like Shunde reflects local culinary traditions, which have been affected by economic changes and modern consumer preferences [10][11]. Group 4: Modern Consumption Trends - In Hong Kong, the low breastfeeding rates and the rise of formula milk consumption reflect a complex interplay of modern parenting ideals and societal pressures [13][14]. - The perception of milk as a necessary dietary component has led to the medicalization of lactose intolerance, framing it as an abnormality rather than a natural condition [14][15].
百年老店的时代岔路口:广州酒家2025年上半年增收不增利、传承中的创新困局
Xin Lang Zheng Quan· 2025-09-18 09:53
Core Insights - Guangzhou Restaurant is experiencing a disconnect between traditional offerings and modern consumer preferences, leading to stagnant profits despite a slight revenue increase [1][2][4] - The company reported a revenue of 1.991 billion yuan in the first half of 2025, a year-on-year increase of 4.16%, while net profit decreased by 33.11% to 39.1 million yuan [1] Group 1: Traditional vs. Modern Consumer Preferences - The signature products of Guangzhou Restaurant, such as lotus seed mooncakes and preserved meat gift boxes, are not resonating with the new generation of consumers who prefer low-sugar and trendy options [2] - The dining experience at Guangzhou Restaurant is struggling to adapt to the experience economy, where competitors are integrating cultural performances and workshops into their offerings [2] Group 2: Online Presence and Market Identity - The company's online sales efforts are cautious, lacking viral products that can generate significant social media buzz, contrasting with competitors who engage audiences through interactive content [3] - Communication with customers remains formal and restrained, missing opportunities for engaging interactions that resonate with modern consumers [3] Group 3: Cultural Relevance and Future Directions - Guangzhou Restaurant is not facing a survival crisis but must navigate the challenge of remaining a cultural symbol in a rapidly changing market [4] - The company needs to adjust its offerings to appeal to younger consumers who seek new culinary experiences rather than merely nostalgic visits [4]
50家首店“扎堆”长沙:国金街最猛,IFS狂揽大牌!
3 6 Ke· 2025-08-18 02:35
Core Insights - Changsha is actively optimizing its first-store layout to establish itself as an international consumption center, with a total of 50 new brand first-stores opened in the first half of 2025, representing a 14% increase from 43 stores in the same period of 2024 [1] Group 1: First-Store Distribution - All 50 new first-stores are located within 18 existing commercial projects, with notable performances from Changsha International Financial Center (IFS), Changsha Joy City, and Changsha Wanxiang City, which collectively introduced 26 stores, accounting for 52% of the total [1] - Changsha International Financial Center attracted 7 new first-stores, including Arc'teryx and Christian Louboutin Beauty, showcasing its international positioning and high-quality offerings [4][5] - Changsha Wanxiang City opened 5 new first-stores, including the designer bag brand Gu Liang Ji Ji and the lifestyle brand Sanrio, emphasizing its innovative and interactive retail experience [6] Group 2: Industry Trends - Retail and dining dominate the new first-store landscape, with 34 retail and 13 dining stores, together contributing 94% of the market share [8] - The dessert and bakery segment is particularly strong, with 5 new stores, including M&N and San Yuan Mei Yuan, highlighting the growth of Changsha's "sweet economy" [8] - The Tianxin District led with 16 new first-stores, benefiting from the strong appeal of its commercial entities, followed by Furong and Yuelu Districts, each with 12 stores [8] Group 3: Policy and Future Prospects - The growth of the first-store economy is supported by policies and financial incentives from the Hunan provincial government, which includes subsidies for new store openings and support for local brands [10][11] - Upcoming projects such as Aeon Mall and Changsha Junshang are expected to further enhance the first-store economy in the second half of 2025, indicating a potential increase in brand introductions [11][12]
烟火气里的“情绪刚需”:解码广东“夜经济”创新活力
Nan Fang Du Shi Bao· 2025-07-24 10:49
Core Insights - The "night economy" in Guangdong is gaining momentum, driven by consumer demand for comfort and emotional value, with night-time consumption becoming a significant contributor to urban recovery [1][2][6] Group 1: Night Economy Trends - Guangdong's night economy is characterized by a surge in night-time consumption, with over 65% of daily food delivery orders occurring at night, and emotional consumption categories like desserts and snacks seeing over 30% year-on-year growth [1][6] - In Shenzhen's Longhua night market, barbecue restaurants maintain an occupancy rate of over 80% after 9 PM, indicating a strong preference for late-night dining experiences [2][4] Group 2: Emotional Value in Consumption - Emotional consumption is emerging as a new driving force, with 64% of Chinese consumers prioritizing mental satisfaction, particularly among younger demographics [5][6] - Over 70% of Guangdong consumers identify "relaxation" as a core motivation for night-time spending, with younger consumers willing to pay a premium for services that provide emotional fulfillment [5][6] Group 3: Government and Business Initiatives - The government is enhancing the night economy by extending public transport hours and creating safe, vibrant night-time environments, facilitating smoother night-time consumption [6][7] - Businesses are shifting focus from selling products to providing experiences, such as quiet dining options and interactive entertainment, to meet emotional needs [6][7] Group 4: Digital and Social Media Influence - Live streaming and short video platforms are being utilized to attract consumers to night markets, showcasing local artisans and enhancing engagement [7] - The overall night-time consumption in Guangdong continues to lead the nation, reflecting a clear consumer preference for emotional value in their spending [7]
传统甜品遭新茶饮夹击,30岁满记甜品再出发
3 6 Ke· 2025-04-29 02:11
Core Insights - The article discusses the 30th anniversary of the Hong Kong dessert brand, 满记甜品 (Mango Dessert), highlighting its recovery from a challenging period and its plans for future growth [1][3]. Financial Performance - In 2024, the traditional store business achieved a total net income of 478 million yuan, a year-on-year increase of 5%, with a corresponding GMV of 635 million yuan, up 14% [1]. - The number of offline stores grew from 193 at the end of 2023 to 243 by the end of 2024, representing a 27% increase [1]. - The new retail business generated a GMV of 240 million yuan and a net income of 99 million yuan, marking a significant year-on-year growth of 395% [3]. Strategic Goals - The CMO of 满记甜品, Duncan, stated that the company aims to focus on consumer satisfaction over the next 3 to 5 years, with plans to expand to 500 direct stores and achieve 1 billion yuan in net revenue from both direct and retail businesses [3]. - The company also plans to have over 2,000 franchise stores, targeting 1 billion yuan in franchise revenue while continuing to penetrate lower-tier markets [3]. Historical Context - 满记甜品 was founded in 1995 and quickly gained popularity in mainland China, reaching a peak of over 500 stores and 1 billion yuan in overall performance by 2018 [4][6]. - The brand's initial success was attributed to its unique hand-crafted fruit desserts, which differentiated it from competitors [4][6]. Market Challenges - The dessert market has become increasingly competitive, with brands like 许留山 and 鲜芋仙 also facing declines due to the rise of tea and coffee brands [11][12]. - The shift in consumer preferences towards convenience and takeaway options has posed challenges for traditional dessert brands, which historically focused on dine-in experiences [12][13]. Recent Developments - Following a period of negative publicity and store closures, 满记甜品 secured new strategic investments to enhance its new retail business and franchise operations [18][20]. - The company has initiated a comprehensive transformation, including management changes, product innovation, and a focus on takeaway and delivery services [20][21][22]. Future Outlook - The dessert market in China is projected to grow from 1,120 billion yuan in 2019 to 1,715 billion yuan in 2024, with tea-infused desserts capturing a significant market share [28][31]. - 满记甜品 is adapting its product offerings to include portable options and expanding into new retail channels, aiming to regain market share and appeal to younger consumers [32].