Core Insights - The article highlights the successful development of the chickpea industry in the Xinjiang region, particularly in the Muli Kazak Autonomous County, which is recognized as the "Hometown of Chickpeas in China" due to its unique climatic and soil conditions [1] - Agricultural Bank of China has played a crucial role in supporting local farmers and enterprises in the chickpea industry through innovative financial services, contributing to rural revitalization and economic growth [1][3] Group 1: Industry Development - The chickpea industry in Muli County has seen significant growth, with the Agricultural Bank providing comprehensive financial support to farmers and leading enterprises, facilitating a transition from raw chickpeas to diversified products and international markets [1] - The local company, Muli County Yingge Biotechnology Co., Ltd., has evolved into a specialized and innovative enterprise, expanding its operations from chickpea cultivation to deep processing, producing over 30 chickpea-based products [2] - The company's chickpea procurement volume has increased from less than 1,000 tons to over 6,000 tons annually, accounting for more than 80% of the county's total production [2] Group 2: Financial Support and Impact - The Agricultural Bank has tailored financial solutions to meet the needs of local enterprises, such as providing a "Technology E-Loan" of 4.9 million yuan to enhance operational efficiency and support technological advancements [2] - The bank's agricultural loan balance reached 2.85 billion yuan, with a year-on-year increase of 30% as of the end of August [3] - The company's revenue from live-streaming sales of chickpea products accounted for over 60% of total income, with sales reaching 25 million yuan last year, showcasing the effectiveness of e-commerce in boosting income [3]

Core Viewpoint - The Agricultural Bank of China (ABC) is actively supporting the chickpea industry in the Muli County, leveraging local resources to enhance financial services and promote rural revitalization through a comprehensive support model for farmers and leading enterprises [1][8]. Group 1: Financial Support and Impact - ABC has provided significant financial support, including a loan of 1.6 million yuan to a local farmer, enabling the expansion of chickpea cultivation to 1,000 acres and generating an income of over 300,000 yuan this year [4]. - The Muli County Yingge Biotechnology Co., Ltd. has received a total of 14 million yuan in loans from ABC, allowing it to develop a full industrial chain from chickpea cultivation to processing and sales, thus becoming a key driver of rural revitalization [4][7]. - As of August, ABC's agricultural loan balance reached 2.85 billion yuan, reflecting a 30% increase, which injects strong financial momentum into the development of the chickpea industry [8]. Group 2: Industry Development and Innovation - The chickpea industry in Muli County has evolved from a single production model to a comprehensive approach that includes planting, processing, sales, and brand building, integrating with cultural tourism [8]. - The Yingge Biotechnology Co., Ltd. has increased its chickpea procurement from less than 1,000 tons three years ago to over 6,000 tons, accounting for more than 80% of the county's total production [7]. - The company has successfully expanded its sales channels through innovative marketing strategies, including e-commerce and live streaming, with sales from live streaming accounting for 60% of total revenue, generating 25 million yuan last year [7].