Core Insights - The 8th China International Import Expo (CIIE) commenced in Shanghai on November 5, with a significant expansion in the enterprise exhibition area, maintaining the U.S. as the largest participating country for seven consecutive years [1] Group 1: Participation and Growth - Honeywell has participated in the CIIE for eight consecutive years, with its exhibition space increasing from over 50 square meters in the first year to 500 square meters this year [2] - The American Chamber of Commerce in Shanghai collaborated with the U.S. Department of Agriculture to host the first official U.S. government pavilion last year, and they are doing so again this year with the U.S. Food and Agriculture Pavilion [2][3] - A total of 19 exhibitors are participating in the U.S. pavilion this year, maintaining a similar number to last year, with the pavilion covering an area of 350 square meters [3] Group 2: Focus on Agriculture - Agriculture remains a key theme for U.S. companies at the CIIE, covering various sectors such as livestock, food processing, wine, and crop production [4] - Idaho, the third-largest agricultural state in the U.S. West, is showcasing its agricultural products at the expo, having signed procurement intentions worth $5 million in 2021 and 2022, and a memorandum of cooperation valued at $111 million for 2024 [4] - Anderson Northwest, a company from Idaho, has been participating for seven years and focuses on diverse crop processing and food trade, with increasing demand for its products in the Chinese market [4] Group 3: Company Highlights - Agri Beef, a family-owned beef company established in 1968, has received export approval to China and is showcasing vacuum-packed beef products tailored for Chinese consumers [5] - "当然买" (Of Course Buy), a 90-year-old feed additive company, is highlighting its innovations in agriculture and pet food, with successful collaborations in the Chinese market [6] - Kabod, a new participant from Illinois, is presenting its nutritious food products, emphasizing the connection between food and culture while seeking partnerships in China [6]

Core Viewpoint - The Agricultural Bank of China (ABC) is actively supporting the chickpea industry in the Muli County, leveraging local resources to enhance financial services and promote rural revitalization through a comprehensive support model for farmers and leading enterprises [1][8]. Group 1: Financial Support and Impact - ABC has provided significant financial support, including a loan of 1.6 million yuan to a local farmer, enabling the expansion of chickpea cultivation to 1,000 acres and generating an income of over 300,000 yuan this year [4]. - The Muli County Yingge Biotechnology Co., Ltd. has received a total of 14 million yuan in loans from ABC, allowing it to develop a full industrial chain from chickpea cultivation to processing and sales, thus becoming a key driver of rural revitalization [4][7]. - As of August, ABC's agricultural loan balance reached 2.85 billion yuan, reflecting a 30% increase, which injects strong financial momentum into the development of the chickpea industry [8]. Group 2: Industry Development and Innovation - The chickpea industry in Muli County has evolved from a single production model to a comprehensive approach that includes planting, processing, sales, and brand building, integrating with cultural tourism [8]. - The Yingge Biotechnology Co., Ltd. has increased its chickpea procurement from less than 1,000 tons three years ago to over 6,000 tons, accounting for more than 80% of the county's total production [7]. - The company has successfully expanded its sales channels through innovative marketing strategies, including e-commerce and live streaming, with sales from live streaming accounting for 60% of total revenue, generating 25 million yuan last year [7].