Core Viewpoint - The launch of the brand revitalization project for Jiuzhitong's Jiuxin Traditional Chinese Medicine (TCM) marks a significant step in enhancing the company's presence in the health sector, focusing on modernizing the brand while emphasizing the importance of authentic medicinal materials [1][2]. Group 1: Brand Revitalization Strategy - Jiuxin TCM aims to integrate the entire TCM industry chain, from cultivation to processing and sales, to create a comprehensive ecosystem [1]. - The brand revitalization will be approached from four dimensions: brand strategy, product strategy, visual identity, and communication promotion [2]. - The company plans to focus on cultivating star products and expanding into health-related consumer goods, addressing the need for brand strategy upgrades to enhance scale, operations, and brand strength [1][2]. Group 2: Strategic Partnerships - Shanghai Sandy Brand Consulting, with 15 years of experience in the health sector, will serve as a strategic partner for the brand revitalization, having previously worked with notable companies like Yunnan Baiyao and Tongrentang [3]. - The consulting firm aims to leverage its expertise to help Jiuxin TCM clarify its strategic direction, build a core product cluster, and establish a modern visual system to enhance brand competitiveness [3]. - The goal is to position Jiuxin TCM as the "first brand of authentic Chinese medicine" through a scientifically backed and forward-looking brand revitalization strategy [3].